A coming-of-age night for the ages. It was prom night at this year’s American Advertising Awards and The Martin Group brought home 26 total awards including seven gold, 19 silver, and one Judge’s Choice. Successful submissions included multiple national campaigns for PUMA and New Era Cap, global brand development and launch for World Aquatics, multiple…  Read more

While the lingering effects of the COVID-19 pandemic and concerns with the economy continue to cast uncertainty in the marketplace, sports is the one industry that seems to have bounced back most quickly from the last two years.   Last year marked a successful return to stadiums and arenas across the country, as well as increased…  Read more

The Martin Group continues to provide a wide range of services to longstanding client New Era Cap. From concept development to global tactical execution, we’re proud to support them wherever—and however—they need us. Most recently, they came to us with an idea for a long-form video documenting a superfan shopping spree with Buffalo Bills quarterback…  Read more

With a knack for seeing the bigger picture and a deep project management toolbox at her disposal, Jenna serves an essential role on our Creative Operations team. As project manager on our New Era Cap account, Jenna coordinates a vast spectrum of projects across numerous leagues, teams, and campaigns, managing our creative team to ensure…  Read more

It was a memorable night for all involved—including our very own Caroline Buchas, who celebrated her first American Advertising Awards as the President of AAF Buffalo. While the show creative asked the question “Whodunnit?,” there was zero doubt who brought home the most awards on the local advertising community’s biggest night. Walking away with 21…  Read more

Madeline began making a difference for our clients even before she was hired. While earning her bachelor’s in communication studies at Canisius College, she interned with M&T Bank, and later with The Martin Group. Now, as our public relations manager, she writes press releases and media alerts, builds media lists, and pitches stories for clients…  Read more

Deal expands The Martin Group’s presence in Capital Region, while enhancing agency’s specialty service line offerings Tom Nardacci joins The Martin Group as senior advisor; several key Gramercy team members also make transition to lead firm’s public affairs practice ALBANY / NYC / BUFFALO / ROCHESTER (NY) – The Martin Group, an award-winning integrated marketing…  Read more

Deal expands The Martin Group’s presence in Capital Region, while enhancing agency’s specialty service line offerings Tom Nardacci joins The Martin Group as senior advisor; several key Gramercy team members also make transition to lead firm’s public affairs practice ALBANY / NYC / BUFFALO / ROCHESTER (NY) – The Martin Group, an award-winning integrated marketing…  Read more

March means awards season in the advertising community, and we see this as a great opportunity not only to recognize the great work we partner with clients on, but also to reward our hard-working staff for the amazing job they do throughout the year. Regionally, we submitted to both the Buffalo and Rochester ADDY Awards…  Read more