Our team gathered together in the Flower City last week for one of the biggest nights for Upstate New York’s communications industry. The Rochester PRSA Chapter held its annual PRism Awards ceremony, celebrating the region’s top public relations campaigns over the last year. Each submission is judged based on research, planning, execution and evaluation —…  Read more

Whether it’s an article in a local paper or an interview on national television, we love seeing our clients’ making headlines. For our agency’s public relations and public affairs teams, part of their job involves making connections and creating opportunities that deliver value for our clients and our communities. Often, our team works collaboratively with…  Read more

On Wednesday night, the Rochester PRSA Chapter held its annual PRISM awards ceremony recognizing the area’s top public relations campaigns and professionals. The Martin Group’s PR team was on-site for the evening celebration at the Jackrabbit Club located in the bustling Neighborhood of the Arts—and left with a total of eight awards! This includes receiving…  Read more

With tip-off of the 2023 NCAA Women’s Final Four only days away, the NCAA, Dallas (Texas) Local Organizing Committee, Big 12 Conference, and ESPN are gearing up for a signature moment in women’s sports history—the 50th anniversary of Title IX, celebrated alongside the NCAA championship competition it helped foster. This is only the second time…  Read more

Why this is the year to create a crisis communications plan, or update the one you have “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” -President John F. Kennedy Ready or…  Read more

Over the past two-year period—which has been defined by separation and isolation—The Martin Group has developed a renewed appreciation for our need to pursue multifaceted connections with our clients and their work. It’s the foundation of both who we are as an agency, and as creative professionals. Forming palpable connections propels our passions and fills…  Read more

It doesn’t matter if you take part in a pickup match, are a member of an amateur sports team or even made it to the big league—the rules of a game remain essentially the same, even as we revel in all the world-class competitors at the recently completed Olympic Games in Beijing.  However, there are…  Read more

What are you doing to advocate for your cause? Public Affairs and Public Relations are two powerful tools to advance your business, an industry, or a particular issue. Are you using them well? Promotion and positive publicity are two factors that drive customers and audiences to your door. Public Affairs focuses on how you communicate…  Read more

Crisis is inevitable for any organization; however, taking the proper steps can make a huge difference when dealing with them. In 2020, the Institute for Crisis Management (ICM) reviewed an overwhelming 1,709,419 crisis stories in the news, with the most prone industries being banking and financial services, technology, healthcare, government agencies, food production, and travel/hospitality.…  Read more