With tip-off of the 2023 NCAA Women’s Final Four only days away, the NCAA, Dallas (Texas) Local Organizing Committee, Big 12 Conference, and ESPN are gearing up for a signature moment in women’s sports history—the 50th anniversary of Title IX, celebrated alongside the NCAA championship competition it helped foster. This is only the second time…  Read more

Why this is the year to create a crisis communications plan, or update the one you have “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” -President John F. Kennedy Ready or…  Read more

Over the past two-year period—which has been defined by separation and isolation—The Martin Group has developed a renewed appreciation for our need to pursue multifaceted connections with our clients and their work. It’s the foundation of both who we are as an agency, and as creative professionals. Forming palpable connections propels our passions and fills…  Read more

It doesn’t matter if you take part in a pickup match, are a member of an amateur sports team or even made it to the big league—the rules of a game remain essentially the same, even as we revel in all the world-class competitors at the recently completed Olympic Games in Beijing.  However, there are…  Read more

What are you doing to advocate for your cause? Public Affairs and Public Relations are two powerful tools to advance your business, an industry, or a particular issue. Are you using them well? Promotion and positive publicity are two factors that drive customers and audiences to your door. Public Affairs focuses on how you communicate…  Read more

Crisis is inevitable for any organization; however, taking the proper steps can make a huge difference when dealing with them. In 2020, the Institute for Crisis Management (ICM) reviewed an overwhelming 1,709,419 crisis stories in the news, with the most prone industries being banking and financial services, technology, healthcare, government agencies, food production, and travel/hospitality.…  Read more

By Andrew Mangini Every business or organization operates in an ecosystem dictated by government policy, stakeholder input, and public opinion. Your public relations strategy most likely works to promote your business or product in a strategic manner to your consumers and creates a positive public image. But how are you communicating to stakeholders? How do…  Read more

Here we are, in the midst of global pandemic and it’s forcing brands to take a hard look at how they are communicating with their audiences.  Many brands are reevaluating campaign priorities, messaging, and tactics. It’s not surprising. Significant events, especially crises that can be felt on a national or global scale, are known to…  Read more

As we all know, the ongoing COVID-19 situation is fundamentally disrupting virtually every facet of our lives – and brand communications is no exception. And for organizations of all sizes, across virtually all sectors, the lynchpin of navigating this unprecedented situation has been effective internal and external communications. At The Martin Group, we’ve been busy…  Read more