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At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams.
Tod is the founder of The Martin Group and drives the agency’s unwavering entrepreneurial spirit and best-in-class approach to breakthrough creative and proactive marketing communication solutions for clients large and small. His focus on passion, connection and sophistication inspires all those around him to deliver dynamic ideas that truly work. A 25-year advertising veteran, Tod is a trustee of the Western New York Public Broadcasting Association and remains active on numerous boards including those of the BISON Children’s Scholarship Fund and the WNY Law Enforcement Association.
A man who refuses to miss his morning (and afternoon and evening) coffee, Matt’s efforts in leading the agency’s public relations affiliate are built around simple principles—be kind, be truthful, take the high road and never get outworked. Matt’s public relations career spans more than 15 years, and he’s worked with clients like M&T Bank and New Era Cap as well as spent time on Capitol Hill as a senate press secretary. With a masters in PR management, Matt’s many side hustles (including co-ownership of a pedal pub and craft beer magazine) landed him honors as a Business First “40 under 40” awardee. A former college ball player, you can find Matt playing catch with his sons, Jack and Will, during his free time.
Adding comprehensive business acumen to The Martin Group’s cutting-edge creative capabilities, Tim oversees all the agency’s business, financial, HR and IT needs. With 25 years of experience in finance and accounting, he is a key resource in guiding business strategies, decisions and plans for the agency’s future. Tim holds an MBA from Canisius College, and his previous positions include operations president at Sanford Brown Institute in Orlando, Florida, and vice president of finance at the International Academy of Design and Technology in Tampa. An easy going, good-natured agency leader, Tim enjoys capping off a great week with a cold pint of Guinness.
Lisa is an executive leader with responsibilities that span direct management of the agency’s corporate headquarters, input on culture and oversight of all client service efforts. With an MBA and successful completion of Leadership Niagara, Lisa’s superior business experience in a range of industries ensures that clients receive solutions needed to spark business growth. Her tenacious spirit, marketing prowess and dedication to being a strategic and thoughtful partner help Lisa navigate communication challenges for all of her clients. As a working mom with young children, she also brings valuable thinking and efficiency to the workplace, while finding time to involve herself with various non-profit causes.
Dion’s entry into advertising came as the first intern Crowley Webb ever hired on a permanent basis. From there, he’s spent 20+ years climbing the ranks of top agencies in Buffalo and Rochester, and now leads our Rochester office, managing our creative product and growing the business through cultivating meaningful client relationships. With an affinity for corporate identity and branding, Dion’s career is decorated with a multitude of awards including an Obie Award, numerous National ADDY awards and the distinguished Alex Osbourne Award for Creativity. He’s also been published in dozens of international branding, design and corporate identity books and publications including Print Magazine, HOW Magazine’s International Design Awards, The One Show, Print’s Best Logos and Graphis.
An architect of The Martin Group’s Brand Fuel process, Kelli is instrumental in developing the identity behind our clients’ brands. With nearly 25 years of advertising and branding experience, Kelli is a veteran strategist who’s created numerous branding blueprints designed specifically to move the needle for clients. Her previous experience includes positions as vice president of account service with The Wolf Group in Buffalo; marketing manager for Andersen Consulting (now known as Accenture) in Washington, D.C.; public affairs specialist and speechwriter with the Department of Defense; and communications manager for a trade association in Northern Virginia.
With a well-honed intellect for business strategy and in-depth marketing communications experience, Alexa’s 22-year industry tenure enables her to consistently deliver astute insights and high-level counsel to clients. Her professional path includes various marketing and management roles at Travers Collins, Crowley Webb, Kenney Shelton Liptak Nowak, LLP, and White Bicycle. Alexa joined The Martin Group in 2004 as the firm’s first brand strategist and spent five years stewarding the agency’s brand discipline. After spending time raising her family and expanding her professional experience, Alexa returned to the firm in 2017, where she leads brand strategy. In her current role, she develops, conducts and analyzes all qualitative research, crafts brand and social media strategies and assists in new business and employee development. An affable, well-rounded agency asset, Alexa holds a B.A. in English language and literature from the University of Michigan and an Ed.M. in secondary education for English from the University at Buffalo.
An avid golfer, Dick has dreams of playing on the Senior PGA TOUR, but meanwhile, he provides strategic public relations counsel and media relations support to an impressive roster of clients including Independent Health, Mental Health Advocates of Western New York, TCD Medical, and Christ the King Seminary. Dick spent nearly 17 years at Travers Collins, most recently as executive vice president. Long active in local affairs, Dick serves as co-chair of the mission advancement advisory council for the Sisters of St. Francis of the Neumann Communities and also volunteers as publicity chair for the annual Light the Night Walk to benefit the Leukemia & Lymphoma Society of Western & Central York. He is a member of the Public Relations Society of America (PRSA) and a past recipient of the Buffalo Niagara Chapter’s May C. Randazzo Practitioner of the Year Award.
After he was told by a high school guidance counsellor that he couldn’t make a living as a writer, Duane built a creative career with more than 20 years of writing experience, working with brands like the PGA TOUR, Mercedes Benz and Kennedy Space Center as well as nationally-recognized, Rochester-based brands like Xerox, Eastman Kodak and Genesee Brewing. Located in our Rochester office, Duane co-leads our entire creative team to produce innovative, impactful and emotional campaigns. With time-tested passion and tireless motivation (he helped pay his way through college by driving railroad spikes for eight hours a day), Duane’s career is decorated with a collection of accolades including multiple PRism, ADDY, Telly and Best of the Web awards.
An expert on all things social media and content marketing, John consistently creates results for brands across social media platforms. A Syracuse University S.I. Newhouse School of Public Communications graduate and award-winning content creator/strategist, John’s wide variety of experience includes relationships with top national and international companies, as well as a host of small businesses and young startups, across an array of different media and platforms. Also spearheading the efforts to broaden our Martin Sport portfolio, you might find John in the office early in the morning and late in the evening, when he’s not spending his time raising his baby daughter, Avery, with his wife, Julia.
Jim’s 33 years of experience in media research, planning and buying allow him to provide clients with educated, strategic media solutions that consistently deliver results. An energetic, enthusiastic operator known for his steadfast dedication to clients, he takes every assignment head on with a positive attitude. Jim’s fast-paced personality isn’t limited to his work ethic; this running enthusiast has completed a number of triathlons, and he’s twice ran in the Boston Marathon.
With 15 years in the industry, Levi leads our team of digital developers to deliver progressive projects that reach and exceed clients’ business goals. In previous positions, Levi worked with companies like Delaware North, the Buffalo Sabres, the Buffalo Bills and Fisher-Price, and he now collaborates with our internal teams to create best-of-class interactive experiences for clients such as New Era Cap Company, the Ralph C. Wilson, Jr. Foundation and Excelsior College. An easygoing, enthusiastic team leader, Levi taps into his wide range of digital marketing experience to deliver projects that produce results.
A dynamic visionary who spearheaded the rebranding of The Martin Group, Michael oversees the conceptual and visual output of our art directors, designers, writers, and creative supervisors. His creative passion and insightful leadership bring brands to life with distinguished style and distinctive results, whether they are for local concerns or international industries. Brands the ADDY award-winning Michael has designed and/or directed for almost two decades include ASICS, the Ralph C. Wilson, Jr. Foundation, New Era Cap, Under Armour, Kaleida Health, BlueCross BlueShield of Western New York, Fisher-Price, Ford Dealers of WNY, General Electric, KeyBank, and National Fuel. Constantly creating, Michael spends his free time reimagining and renovating his 1890s home in the Elmwood Village.
While studying graphic design at the University at Buffalo, Alexa explored the complexities of language and form as it overlapped with her kinesiology degree from SUNY Cortland. The idea that creativity and design can inspire and influence human behavior drove Alexa to seek a career in advertising. After college, she worked as a Junior Art Director in Syracuse, where she worked with clients like UTC Aerospace, Carrier, Fidia, and JTG Racing. Now, as a graphic designer for The Martin Group, she does mechanical and layout design as well as production process management for both print and digital advertising collateral. Still into creativity and movement outside work, AAF Buffalo member Alexa enjoys drawing, painting, and being active—whether it’s jogging, biking, soccer or snowboarding.
With nearly a decade of marketing experience in healthcare and finance, Amanda has developed an appreciation for advertising’s combination of innovation, creativity, and analytics. After graduating from SUNY Oswego with a B.A. in Public Relations & International Business and working in Boston for three years, Amanda returned to Buffalo to manage the marketing department of UBMD Orthopaedics & Sports Medicine, where she established and facilitated business opportunities with community physicians, major hospital systems, and corporate partners, among other duties. For our Buffalo office, Amanda leads the Kaleida Health account and works with Evans Bank, Under Armour, and NFTA. During off hours, this self-professed British history nerd enjoys traveling, reading about nutrition, working on her MBA from UB, and dining at her favorite Buffalo restaurants.
Ashlee’s enthusiasm for both good design and good food makes her a perfect fit for our Wegmans team, developing creative concepts for the company’s restaurants, events, pharmacy, and more. After graduating magna cum laude from SUNY Fredonia with a BFA in graphic design, she gained experience in a variety of markets, with companies from Fisher-Price to Gannett. Ashlee is a jane of all trades whose hobbies include cooking, shoe shopping, boxing, tennis, and home remodel/repair. Ashlee prides herself on being an excellent cat mom and a devoted Harry Potter fan.
Coupled with her passion for typography, design and branding, Andrea’s dedication to delivering meaningful, award-winning work has made her an invaluable asset to our creative team. With degrees in both graphic design and communications from the University at Buffalo, Andrea joined the advertising world in 2009 and quickly rose through the ranks with much acclaim. Her versatile list of clients includes Wegmans, Three Brothers Wineries & Estates, Generations Bank and Catholic Charities of Buffalo. Andrea works and lives in Rochester with her husband Matt, daughter Julep and cat Banksy.
Andrew earned his stripes at the agency, starting at The Martin Group as an intern in 2012. His dedication and creative drive led to a full-time position, and he now specializes in branding/identity projects, campaign promotions and motion graphics. With five years of experience, he works with marquee agency clients like New Era Cap, Lids and Under Armour. Andrew’s particular passion for typography transcends his professional work; he has the entire alphabet tattooed on his body.
Before joining TMG, Andrew spent two years as Lead Graphic Designer at Holstee, a New York City based startup that created products and experiences to inspire a more mindful and fulfilling life. There, Andrew focused on identity, lettering, illustration, branding, packaging and design for letterpress and screenprinting for clients like National Public Radio (NPR) and the BREWROOM. For TMG, he services New Era, Buffalo Medical Group and any client who could benefit from his discerning eye. A SUNY Fredonia graduate who once had artwork displayed in the Albright-Knox Art Gallery, Andrew is passionate about the visual storytelling behind brands and is always determined to build work that lasts.
Buffalo native Andrew Scutt cut his PR teeth in Chicago, where he helped clients activate Olympic, NCAA, and extreme sports sponsorships. He also spent time on the course pitching the 2012 Ryder Cup, 2015 PGA Championship, and multiple PGA TOUR sponsors. At Zeno Group, he focused on media strategy and creative brand storytelling for clients like Netflix, Turtle Wax, and World Kitchen. With his versatile experience, Andrew now directs PR strategy and execution for a diverse mix of The Martin Group clients, including New Era Cap, the Ralph C. Wilson, Jr. Foundation, DKMS, and others. Outside of work, Andrew is a ‘90s pop culture nerd and proud beardsman who is constantly reminding people to ask before they touch his facial hair.
Anna joined The Martin Group after working as a media director for Buffalo agency Fifteen. Her 10-year advertising career includes experience creating strategic media plans for companies like State Farm, Catholic Health, the Upstate Niagara Cooperative and Tops Friendly Markets, and now she assists our media department in identifying effective placements for a wide variety of clients. A Rochester native and Canisius College graduate, Anna’s achievements include IAB Digital Media and Google AdWords certifications. A yoga enthusiast and competitive runner, Anna relaxes by getting lost in Netflix historical documentaries with her husband and baby daughter.
Being a leader on the soccer field and digital marketing expert make Brian an ideal marketing manager for the Sports vertical of The Martin Group. At Medaile College—where he graduated on the Dean’s List with a B.A. in Business Administration—he was selected twice for the All Conference Academic Team in Men’s Soccer. Beyond that, the Hamburg native held various marketing positions and was Director of Digital Marketing & Business Development for a local design company. Now, along with growing our Sport vertical, Brian assists in developing digital/social media services for clients. In his spare time, Brian is still living the sporting life as a current player in the Buffalo and District Soccer League.
After graduating Magna Cum Laude from the University at Buffalo with a dual degree in marketing and operations, Caitlin launched her professional career with The Martin Group following successful internships at Ronald McDonald House Charities of Rochester, Rochester Athletic Club for Women, CLIC Sargent in London, England and, of course, TMG. Working with clients like Kaleida Health and Ultimate Medical Academy, her primary duties include supporting the Buffalo Office’s account services team on day-to-day tactical operations for integrated campaigns and projects. The extremely organized Rochester native works closely with most TMG departments to ensure that client goals are accomplished on time and on budget. During her off hours, Caitlin pursues her foodie passion at her second job as a chocolatier/baker, making professional wedding cakes, desserts, ice cream and chocolate.
A graduate of the Fashion Institute of Technology with a B.S. in Advertising and Marketing Communications, Cameron came to The Martin Group after producing the public relations, content strategy and social media for tech startup—and first 43North winner—ACV Auctions. Now, the Buffalo native handles PR and media relations for agency clients DKMS and Tourism Partnership of Niagara while also doing influencer research and managing partnerships for some of our fashion brands. As an intern, he worked with such noted brands as Ralph Lauren (jewelry), Piaget, Johnston & Murphy, philosophy and Betsey Johnson. Personal and socially responsible style is important to this laidback millennial who is obsessed with all forms of media and driven to become the best version of himself.
With her full-time smile and infectiously positive outlook, Ca-rin covers the front desk on a part-time basis. Her duties also include general clerical needs, meeting and conference room setup, and other administrative assignments. Bringing over two decades of office/human resources administration experience to The Martin Group, the BNHRA and SHRM member previously worked as Human Resources & Office Administrator at Buffalo Niagara Partnership/Invest Buffalo Niagara; HR/Office Administrator at Rich Products; and HR Administrator/Switchboard Supervisor at Sheehan Memorial Hospital. Outside of work, Ca-rin is an outgoing and bubbly fashion fan who also loves reading, listening to music, and traveling with friends and family.
With a can-do approach to wrangling all the moving pieces and parts that come along with producing work at an agency, Chase keeps things running as smoothly as possible. An easy-going teammate with a keen mind for agency processes, he’s a valuable resource in keeping our office—and creative work—humming along steadily. A graduate of Buffalo State College, Chase joins us from the Advantage Company, where he most recently held the role of Assistant Footwear Manager.
Craig is a self-taught digital developer whose specialty in customized front- and back-end web development help him create new websites based on existing design assets, update and maintain pre-existing sites and assist with set-up, integration and maintenance of third-party providers including email clients, payment funnels and social media channels. With an aptitude for adapting to the ever-changing atmosphere web development, Craig has built a seven-year career during which he’s worked with clients like Buffalo Medical Group, ANVL, Nottingham Advisors, Buffalo Central Terminal and New Era Cap Company. A graduate of Niagara University, Craig enjoys cooking for his wife and two young sons when he’s not working on new websites.
A former high school and college quarterback, Dan has scored an impressive marketing and strategic communications record, with specific expertise in branding and positioning, public relations, content strategy and campaign planning. Prior to joining TMG, Dan was a senior vice president at an Orchard Park firm and before that, a PR account executive in Buffalo. An East Aurora native who worked in New York City for several years, his client experience includes Fortune 500 companies, leading nonprofits and iconic local organizations – such as Allstate, Coca-Cola, HEALTHeLINK, Laux Sporting Goods, National Grid, Niacet, Old Fort Niagara, RBC Wealth Management, SATA Airlines, Southern Tier Brewing Company and UBMD Physicians’ Group. Still a fast mover, Dan has successfully completed four marathons …so far.
Darwin’s 30 years of professional communications experience include positions as a marketing freelancer for DC Comics, contributing writer for Buffalo Spree and Artvoice, and director of corporate communications at Buffalo television station WNED, all of which helped cultivate his interest in creative, well-executed projects. As proofreader and copy editor, Darwin’s keen eye for detail and understanding of client style and brand standards allow him to ensure our clients’ work is executed to the best of our ability. Though known for his quiet, observant personality, Darwin has an appreciation for the theatrical, having been a theatre reviewer for 17 years and judge for “the Arties,” the Artvoice Theatre Awards.
Though he’s still young, Dave DiPrimo is a man in a hurry to make his mark in our industry. Completing the four-year program in three years, Dave graduated from Nazareth College with a BFA in visual communication design. A deep interest in storytelling and how stories can be told with advertising motivated a successful freelance design career. Over the years, Dave’s client list has included the Minnesota Twins, Blackfriars Theatre, Nazareth College, and the Rochester Red Wings, as well as other nonprofits and businesses. When fueled by a proper amount of coffee, Dave works primarily on new business projects for our Rochester office. Outside the agency, Dave keeps busy as a songwriter and musician with his own Dave DiPrimo Band. He also loves animation, whiskey, floral ties, and dogs.
Dave’s creative career began 24 years ago as an intern with The Wolf Group where he designed a logo for the Niagara Falls Chamber of Commerce that’s still in use today and has been viewed by millions of people. Since then, Dave has developed a versatile arsenal of creative skills including art direction of print design, environmental branding, identity design, and digital architecture and design. His impressive roster of national clients includes Under Armour, Dick’s Sporting Goods, New Era Cap Company, Delaware North, ESAB Welding and Cutting, LEKI USA and Greatbatch Inc. An imaginative industry veteran, Dave’s work is known for going beyond the typical and delivering well-crafted results. Outside the office, Dave channels his passion for mentoring as a Little League travel baseball coach.
Visitors to our Buffalo office are often greeted by Debbie, who monitors the front desk while also serving a number of administrative roles. When not making our guests comfortable, she provides clerical support throughout the agency. While working at The Martin Group is Debbie’s first foray in the advertising/marketing industry, the Canisius College graduate—B.A. in Psychology—has experience with Niagara Envelope Company as a Human Resources Administrator and Computer Task Group as a Benefits Specialist/401k Administrator. Married with two children, the Buffalo native likes to watch the Bills and Lebron James, volunteer, travel, and spend time with her family and friends.
Realizing early on the emerging importance of social media in digital marketing, Dima launched her career as an entry-level social media strategist with LocalEdge and Hearst Media. Within a few years, she supervised a team of 10 strategists while developing and evolving the social products her team managed. She also trained Hearst’s large network of sales reps on new social media products she developed as well as social media best practices. In her current role, Dima creates integrated social strategies, content calendars, and uses her strong background in paid social advertising to help her clients stay engaged with their existing audience while attracting new followers and potential customers. A travel lover, Dima’s visited many countries in Europe, the Middle East, and North America, and her dream is to hit every continent at least once.
A self-described introvert in an extroverted world, Emily expresses herself through graphic design and through music. She developed a passion for advertising design thanks to her classes at Nazareth College, where she graduated magna cum laude, as well as her internships at two Rochester agencies. She now works with our team on-site at Wegmans’ Henrietta design studio. While at Naz, she was the beat boxer for the college’s a cappella group and played trombone in various ensembles, and she still plays in a community band that her mom directs. In her free time, Emily enjoys being outdoors and spending time with her family, friends, and pet rabbit, Churro.
A jack-of-all-trades (with a master’s in Integrated Marketing Communications), Eric’s skillsets include illustration, web design and development, video production and editing, and motion graphics. Equally comfortable drawing or coding, Eric’s range of traditional skills enhance his modern technical talents, offering our clients a singularly insightful resource who has won multiple Rochester ADDY and PRism awards. Previous clients who have benefitted from his services include Kodak, Xerox, Constellation Brands, Lactalis, and Capital One. A self-proclaimed “big Beatles fan” who enjoys playing guitar and piano and seeing live music, Eric has many hard days and nights managing his own “fab four” as the father of three sons and a daughter.
Intrigued by the motivations of consumer purchasing proclivities and corporate commercial creativity, Eric was inspired to pursue a career in brand marketing. After graduating from UB with an MBA, the Long Island native built up a career researching, planning, executing and directing marketing strategy focused on building strong relationships between brands and their consumers. During the last two decades, he has worked with such high-level brands as Microsoft, HP, Cisco and IBM. After honing his sports marketing skills during a five-year tenure at New Era Cap, Eric came to The Martin Group to serve as primary lead on the ASICS account. A sports enthusiast in his spare time, Eric enjoys playing golf and coaching his kids’ various activities.
As a former VP, Creative Director at a local agency, Frank offers over a decade’s worth of diverse industry experience and creative insight and oversight. With roots in video production and digital design, the University at Buffalo graduate also worked as a video editor and motion graphics artist, and served a short stint as a front-end developer. His previous client list includes Life Storage, the Mentholatum Company, Northwest Bank, and Sahlen’s Hot Dogs. For The Martin Group, he serves many clients with his singular aesthetic sensibilities and considerable copywriting skills. Constantly creative outside of work as well, Frank writes screenplays and sketch comedy in his free time.
Gail is a veteran production designer, amassing over 20 years of industry experience with stints as a senior production artist at Roberts Communications and Partners + Napier, as well as spending time as a freelancer. Outgoing, approachable and thoughtful, Gail now uses her talents to provide high-end creative to agency client Wegmans, producing mechanicals for packaging and assisting with a wide array of additional graphic design needs. A graduate of the Rochester Institute of Technology, Gail’s passion for watching her ideas grow spans beyond her interest in art and design; she’s also an avid gardener.
Representing the fifth generation of the local Perry’s Ice Cream empire, Jenna has been exposed to the business world for her entire life. Inspired by the unique experiences that came with the family business, she decided to pursue a career in marketing. Aside from working at Perry’s as a marketing intern and social media assistant, she also interned at Step Out Buffalo and another WNY firm. A graduate of Medaille College with a degree in Business Administration, Jenna applies her organizational skills to support The Martin Group’s account service team with tactical operations for integrated client campaigns and projects. During her off hours, the “ice cream girl” enjoys shopping, being outdoors, staying in shape, taking photos and spending time with her friends, family and pets.
Cheerful, collaborative and creative, Jen is an outgoing communicator who brings contagious enthusiasm and organizational expertise to our Albany office. The Iowa native has a BFA from the University of Iowa and a MFA from University at Albany (SUNY). Before joining The Martin Group, Jen garnered six years of industry experience honing her brand management and business development skills in multiple verticals, including education. Currently, she supports our clients in the Capital Region with brand and account management, strategy and project management. She also enjoys making work outside of work as a trained fine artist, producing very colorful, detailed drawings. Beyond that, she works out, hangs out, writes, gardens, grills and explores with her husband in Troy, NY.
After discovering that graphic design could be a career in college, Jessica made the Dean’s List two years in a row and earned a B.A. in Visual Communications: Communication Design from UB. From there, she journeyed through some of WNY’s most noted agencies as a graphic designer, art director and manager of studio services, respectively. In the latter role, she managed a team of seven graphic designers, assigned projects, coached and evaluated the execution of brand standards and ensured quality. Her aesthetic leadership continues at The Martin Group where she collaborates with various departments to allocate resources, manage workflow, improve efficiency and help effectively meet client needs. When she and her husband aren’t raising their daughter, Jessica likes to explore new places and try new cuisines.
Jillian’s confidence in her copywriting abilities allows her to develop and enhance the creative concepts that make The Martin Group’s work consistently exceed expectations. Bringing keenly sharpened skills from her experience at New York agencies FutureBrand, Siegel+Gale and the Brand Union where she worked with national and international brands like Oculus VR, [yellowtail], Cadillac, Dockers and AB InBev, Jillian works on a variety of agency clients including YMCA Buffalo Niagara, ECMC, ABC-Amega and Galbani. A graduate of Fordham University, Jillian spends her time exploring her rediscovered hometown of Buffalo and reading the works of authors like Margaret Atwood, Marilynne Robinson and Flannery O’Connor.
Having worked over twenty years in the advertising industry, Indiana native Jodi has experience developing strong concept, design and mechanical artwork for local, regional and national clients Lincoln Financial Group, Vera Bradley Designs and Artlink. Recipient of over 30 Addy Awards and Citations from the Advertising Federation of Fort Wayne, she has done design and layout of ads, brochures and other collateral material as well as website design, corporate identity, photo retouching and photo direction. Working primarily on Wegmans for our Rochester office, Jodi produces mechanicals, design and illustrations and maintains design and brand consistency within creative jobs. Always up for an outdoor adventure, Jodi is a world traveler who sails competitively and loves hiking and camping in the Adirondacks with her family.
A graduate of St. Bonaventure University with a B.A. in journalism and mass communication, Joe spent two years as a City reporter at The Saratogian in Saratoga Springs, NY before joining The Martin Group. Working out of our Albany office, he supports public relations efforts for a variety of clients and collaborates with our traffic, creative, and production teams on integrated projects. Joe, an upbeat and vibrant native of Drexel Hill, PA, follows the Philadelphia Eagles and the Philadelphia 76ers. He also enjoys going for hikes, seeing movies in theaters, writing, and public libraries.
A Rochester native with his BA in graphic design from Mercyhurst University, Joe is a great fit for our growing Rochester office, bringing 17 years of design experience with major brands like Hanes, Fisher-Price and The Hershey Company. Primarily working with agency client Wegmans, Joe ensures that all creative materials maintain brand consistency, and he’s a critical part of the creation and development of packaging mechanicals. A self-proclaimed sneakerhead and collector of original concert art prints, Joe spends time every summer hiking and fishing in the Adirondacks with his wife and two sons.
With an ardent interest in Upstate New York’s economic resurgence, John uses his eight years of communication experience to plan and implement strategic PR solutions for clients like the Frontier Communications America’s Best Communities Competition and M&T Bank. Beginning his career as a staff writer for the Dunkirk Observer, John entered the world of PR as Communications Director for New York State Senator Timothy Kennedy where he performed all media relations tasks, supported local advocacy efforts and served as spokesman. He then moved to Dixon Schwabl where he aided various government and corporate clients in their public affairs, community relations and social media efforts. A resourceful PR practitioner who routinely goes the extra mile, John unwinds by exploring Rochester-area hiking trails with his dog, Moose.
Kaelan is an outgoing Rochester native whose love for art, attention to detail, and ability to see the beauty in everything influences all of her designs and ideas. A graduate of Mercyhurst University with freelance and agency experience, she believes good design comes from the willingness to experiment, be imaginative, and take risks. Therefore, she challenges herself daily while working on mechanical and layout design for both print and digital projects for our clients. Never seen without a smile, the passionately positive Kaelan frees herself from electronics by exploring the outdoors, living a healthy and natural lifestyle, and trying out new breweries and restaurants in her spare time.
Known for her versatility and resourcefulness, Kailey handles a wide array of strategic communication needs for Martin Davison Public Relations clients like Phillips Lytle LLP, Fashion Outlets Niagara Falls, Ciminelli Real Estate Corporation and the Ralph C. Wilson, Jr. Foundation. Ever the optimist, Kailey’s professional experience from her PR positions at the Buffalo Niagara Partnership and Rochester-based agency Dixon Schwabl allow her to smoothly create effective communication solutions for clients large and small. In addition to her public relations talents, Kailey is a skillful baker and cook, and she’s also a certified yoga instructor.
Vast experience in a variety of verticals makes Kate a valuable asset. For healthcare, nonprofits, energy and sustainability and retail, she has virtually done it all, strategizing issue and advocacy advertising, developing internal communications, planning cross-channel media campaigns as well as branding. Having worked at premier firms such as Ogilvy CommonHealth Market Access in Connecticut and The Glover Park Group in Washington, DC, Kate’s diverse client list includes Visa, eBay, Gap Inc., UnitedHealth Group and Al Gore’s Alliance for Climate Protection. Her outgoing, versatile personality keeps her calm under pressure and moves projects along as she helps manage our account service team, participate in new business acquisition and direct marquee clients. As a recent Buffalo transplant, Kate enjoys exploring the offerings of Western New York with her husband and two children.
To say Kate enjoys organization is an understatement (she creates and tracks fitness and meal plans in Excel). However, her analytical aptitudes have paid dividends, because in her previous role at independent media and communications agency Butler/Till, the processes that she created and improved saved the company over 400 hours of work. With experience managing large-scale marketing campaigns for national and regional companies like CenturyLink and the Pacific Gas and Electric Company, Kate collaborates with clients and internal departments to produce integrated communication solutions that generate results. An innovator with entrepreneurial spirit, Kate exercises her strategic expertise with The Martin Group after owning and operating her own communications consultancy, Wilcox Rodwell Marketing & Communications, where she worked with small and medium sized businesses and not-for-profits.
A summa cum laude graduate of St. John Fisher College with a double major in Communication/Journalism and Spanish, Katie is poised to ask the right questions to get to the heart of a company’s brand story. An inquiring mind and an eye for detail are great assets for her job of ensuring accuracy and consistency in all content and every job for our Rochester clients. Along with possessing a love for all forms of writing, Katie is HubSpot Certified in content marketing, inbound marketing and the HubSpot platform. Outside of work, she enjoys biking, tennis, reading, watching television and treating herself to anything chocolate.
Born and raised in Heidelberg, Germany, Kira brings an international perspective to The Martin Group’s creative team. After studying at Hochschule für Bildende Künste Braunschweig (University of Arts, Braunschweig) and Emily Carr University of Art and Design in Vancouver, Canada, she spent a number of years working in New York City for the design studios Pandiscio Green and Opto Design. Her client list included JDS Development Group, Alexandria Real Estate Equities, Cornell Engineering, New York Public Radio, Rizzoli Books, Starr Restaurants, Amnesty International, Ford Foundation and Audi. Now living in East Aurora with her husband and twin girls, Kira’s worldly design sense enhances marquee clients like Evans Bank and Hearst Publications. In her free time, she enjoys reading, photography and, of course, travelling.
Kori is an experienced media professional who has worked with some of Western New York’s most prominent agencies over the course of her career. Her previous client list includes BlueCross BlueShield of WNY, WNY Ford Dealers, National Fuel, Hospice Buffalo, Maid of the Mist and Daimler Trucks North America. Now she provides media buying services for The Martin Group’s valued clientele, including Excelsior College, Buffalo Medical Group, Catholic Charities, Orville’s, ECMC, Canisius College and Blair, among others. An East Aurora native and dedicated vegetarian, Kori also loves to thrift and peruse fashion magazines for the ads.
With nearly 10 years of media planning and buying expertise, Krista seeks out—and secures—the perfect opportunities to help creative work shine. Prior to joining us, she learned the agency ropes in the media department of Crowley Webb, gaining valuable experience in planning, negotiating and placing creative work across different media. With an enviable list of clients in industries from financial services to hospitality, Krista brings a well-rounded perspective to every challenge the media landscape can dish out. A native of Western New York, she also brings her negotiation skills to the table outside the agency as a board member at Garden Nursery School and Smallwood Elementary.
Lee brings 15 years of industry experience to her role as senior production designer, producing mechanical designs and ensuring brand consistency for Wegmans packaging and line extensions. While earning her BFA in graphic design from RIT, she won a student ADDY award for a logo design for the Memorial Art Gallery. Since then, she has worked in both an agency and freelance capacity, with notable clients including Frontier Communications, Xerox, Kodak, and George Eastman House. Outside of the office, Lee enjoys knitting, cooking, and indulging in her favorite treat: tiramisu. She also delights in quality time spent with her husband and two daughters—boating and kayaking on Canandaigua Lake, going to the movies, and traveling. She and her family have even traveled with her parents to Vietnam, her mother’s homeland. Lee’s adventurous spirit is evident in her personal mantra: “If you are ever offered a new and challenging opportunity, always say yes, no matter how intimidating it may seem.”
Lesley found her calling during her senior year at the University at Buffalo when she interned with a major agency. Since then, she has embraced advertising/marketing with her typical flair for enthusiasm and organization. She held positions in Traffic, Account Service and Digital Project Management with many noted agencies in Buffalo and Rochester and worked with many notable clients, including Fisher-Price, Sorrento Cheese, Welch’s, First Niagara Bank, MetLife and The Mentholatum Company. For The Martin Group’s Rochester office, Lesley acts as a liaison, helping clients think more strategically about their marketing efforts and how to grow their business. She knows a thing or two about growth—her own brood includes a husband, two daughters, a dog, eight acres and 22 chickens with goats in her near future. Given that, work is the relaxing part of her day.
Lianne’s love of graphic design, typography and branding, coupled with her passion for fine art and photography, have laid the groundwork for her award-winning creative. A member of The Martin Group since 2009, she brings an innate appreciation for beautiful design to her role as creative supervisor. From concepting to producing and directing creative, Lianne ensures that our work is engaging, strategic and cohesive. Her collaborations with clients like New Era Cap, the Buffalo Bills, Buffalo Medical Group, Independent Health, Evans Bank and Galbani have won numerous local ADDY® awards. A graduate of SUNY Fredonia, Lianne loves hiking, visiting wineries and traveling to new destinations, with her camera always in hand to document her adventures.
Armed with a logical thought process, a mind for numbers and an uncanny knack for never missing the tiniest of details, Lisa keeps our accounting process humming along smoothly. With over 30 years of experience, having worked for other Buffalo agencies Travers Collins and Faller, Klenk & Quinlan, Lisa’s organizational aptitudes and extensive familiarity with the advertising industry ensure that all of our accounting needs are tended to with the utmost efficiency. Crunching the numbers for The Martin Group is a serious affair, so Lisa likes to keep things lighthearted by going out dancing in her free time.
Inspired by art and driven by data, Mandy brings a broad perspective to The Martin Group’s Buffalo office. A graduate of St. John Fisher College with a B.S. in Media Management, Mandy has worked with high-tech and manufacturing companies, start-ups and product launches. Coming from the B2B marketing world, she specializes in digital marketing, inbound/content marketing and analytics. As our digital project manager, she supports our team’s tactical efforts, provides strategic insight and manages project timelines and deliverables while also serving as liaison between the digital, media and brand management departments. Outside the office, Mandy’s creatively analytical mind focuses on painting, drawing, DIY projects, trying new restaurants and building up her amateur pizza connoisseur status with her pizza blog.
A Loyola University Chicago graduate who worked in Manhattan with high-profile fashion brands Mario Testino, Vera Wang, Faherty Brand and SOSH Architects, Marilynn brings big city flair and experience to Buffalo. Her six years in the advertising industry have fostered an energetic work ethic and entrepreneurial spirit that thrives under pressure. Marilynn oversees imaginative integrated marketing campaigns that consistently deliver value and results for clients like New Era Cap, Tuxedo Junction and Excelsior College. When she’s not at the office, you can find Marilynn traveling the world and pursuing her passion for photography, language and culture.
Although still in the early days of her career, Mary brings an accomplished resume to her position in TMG’s Rochester office. In 2015, she won an ADDY Silver Student Award for a packaging and branding campaign that she designed titled “Hutch Milk.” Before joining TMG, Mary was Associate Art Director/Designer at Partners + Napier, where she initially interned but was later hired. Her client experience includes Chiquita Banana, Dreaming Tree Wines, Rochester General Health Systems’ Women’s Health Services and Casa Noble Tequila. While a student at Nazareth College, she also racked up internship experiences with Minerva Design and Butler/Till. A fan of modern and clean design, Mary is an active member of the Rochester Advertising Federation.
With copywriting in his DNA (both his father and brother are copywriters) and a love for exploring ideas in his heart, it was only natural that Matt’s path led him to advertising. Before joining The Martin Group, Matt wrote for a firm in Rochester, where he serviced clients such as Pacific Gas & Electric, The Strong, AZEK, NYSERDA, CenturyLink and ProNexus. At TMG, his talents have been utilized for Galbani, Under Armour, ECMC, New Era Cap, Kaleida Health and many others. When he’s not thinking of new ideas, like his New York Times-featured invention the “Bathroom Bodyguard”—which locks broken bathroom stall doors—the Buffalo State College graduate enjoys lifting weights and staying active outside.
After beginning her career as a project engineer for liquid rocket engines at Pratt & Whitney, Meg transitioned into marketing. Since then, she’s spent 10 years in the industry, and she approaches our new business strategy with energy and enthusiasm, engaging with companies to determine how we can best meet their communication needs. With past experience at Unilever and CFI Group, she’s worked with companies like Dove, Suave, ServiceMaster, Camp Invent and the Cleveland Indians. Most recently, Meg created customized market research programs as a partner at ColemanWick Market Research, a full-service market research and analytics firm. Meg spends most of her time outside of work raising her three children, and she also volunteers on the Buffalo Zoo Board of Directors, the Marketing and Communications Committee at Nichols School and the John R. Oishei Healing Arts Committee.
A graduate of Miami University in Oxford, Ohio with a B.S. in Business, Melissa brings an interest in agency life and a passion for organization to our Buffalo office. Her diverse experience includes: an internship in London; numerous marketing positions at New Era Cap; directing marketing, retail and sales efforts for a food distributor and part-time roles selling real estate. Currently, Melissa supports clients like Perry’s Ice Cream, Catholic Charities and ECMC by keeping them informed of agency activities and recognizing opportunities to help them build their business. In her free time, the energetic Buffalo native enjoys checking out local hot spots, traveling, taking barre and yoga classes, and helping friends and family with their own personal organization.
With over 20 years of industry experience, Michelle is doing what she has always wanted to do. After graduating from Monroe Community College with an A.S. in Communications and Nazareth College with a B.S. in Studio Art with a concentration in Graphic Design, the Rochester native has worked for some Rochester’s most notable agencies as a senior mechanical artist. Her impressive client list includes Xerox, Excellus BCBS, ITT, Causewave Community Partners, Frontier, BlueCross BlueShield of Minnesota and MasterCard. Currently, she works with our Wegmans creative teams to keep projects moving seamlessly and accurately within the Wegmans brand. When not working, Michelle spends time with her two daughters—enjoying family movie nights, taking walks, laughing and exploring places they’ve never been.
Throughout his quarter-century career, Mike has provided a full spectrum of public relations, advertising, event management, research and other marketing services to clients in such industries as higher education, financial services, manufacturing and construction, plus a broad array of nonprofits. A former Director of Marketing and Communications for SUNY Fredonia with a passion for storytelling and an understanding of business management, Mike takes pride in helping clients create marketing activities that make sense — for their brand, budget and business. He brings a managerial perspective to strategies and tactics, considering concepts like operations management, staff resources and competitive position in his analyses, recommendations and implementations. When not conceiving innovative client solutions, Mike enjoys concerts, sporting events and being a proud father to his daughter, son, cat, dog… and over 500 Pez dispensers.
With more than 15 years of writing experience across a kaleidoscopic variety of mediums, Mike’s covered a lot of ground. The St. Bonaventure University graduate has reported on sports, music and nightlife for The Boston Herald and The Buffalo News; managed media relations and communications for SUNY Erie Community College; and with an MFA in Creative Writing, has authored two novels. Now, he manages content and social media for The Martin Group, crafting copy for names like Excelsior College and Under Armour. When he’s away from his desk, he can be found traversing the resurgent streets of Buffalo—or at home, teaching his two young children the names of every member of the E Street Band.
By the time Mike graduated from Rochester Institute of Technology with a BFA in Graphic Design in 2011, he was already producing notable, effective work. After designing a few top-level branding projects in the brewing industry, he began freelancing for Corning Museum of Glass. As the full-time lead designer, he implemented a rebrand across all corners of the Museum, while mentoring and art directing in-house and freelance designers. His Corning projects included ad campaigns, editorial design, campus wayfinding, branding, exhibition design, and more. Currently, when not contributing to our clients’ aesthetic excellence, the Geneva, NY native has a passion for gardening, eating well, traveling, yoga, and exploring the walking trails around the Victor, NY office.
With nearly 12 years of experience, Monica’s passion for typography and branding complements her keen attention to detail, allowing her to ensure that our creative lives up to its fullest potential. She lends her perfectionist perspective extensively to agency client Wegmans, producing designs and line extensions as an expansion of their internal team. A graduate of Philadelphia University with her BS in graphic design communication, Monica previously worked as a graphic design engineer/graphic production assistant at RES Exhibit Services. Known for her vibrant, outgoing personality, she spends much of her time outside the office with her husband enjoying concerts, sporting events and visiting with family and friends.
Matchmaking isn’t customarily one of The Martin Group’s services, but for Rochester native Nicole, it’s like everything came together by design. As a little girl being pushed around Wegmans, Nicole told her mom she wanted to make their pretty signs one day. She never imagined doing anything else. Today, she leads TMG Rochester’s Wegmans design studio, where she both designs and assigns creative staff. Before building an impressive career with Rochester agencies designing for both print and digital, she graduated Magna Cum Laude from UB and was an Honors Scholar. She even interned at our Buffalo office in 2009. Along with typography, Nicole loves baking, volunteering and wearing polka dots as often as possible.
A natural communicator from early on—“talks too much” appeared on many report cards—Pat grew up to develop an interesting media career. At Westminster College, the Pittsburgh native worked in campus radio and executive produced a weekly, live TV show. After earning a B.A. in Broadcast Communications, Pat started his career as an NBC Page in New York City, and later became an award-winning Senior Producer of Digital Video for iVillage.com/NBC Universal. Now for The Martin Group, Pat lives at the intersection of ideas and execution as a client liaison for Buffalo Medical Group, Under Armour, Perry’s Ice Cream and others. Outside of work, Pat cultivates his green thumb as a proud plant dad while he and his husband highlight their household adventures on YouTube.
Rachel is a creative dynamo who brings past experience with the client to our Wegmans-focused design studio. In addition to having worked on all levels of Wegmans jobs and being familiar with their systems and team, she has worked on both the agency side and client side of the industry. With a limitless creative imagination, she excels at conceptual projects and building work from the ground up. However, being meticulous and detail oriented, she also loves production work. Outside of the office, Rachel is a CrossFit Level 1 coach and dedicates much of her time to the sport. She also loves interior decorating, antique shopping and abstract painting.
Embodying the entrepreneurial spirit of The Martin Group, Robin rose through the ranks of Buffalo advertising after starting her career as a receptionist/secretary at local agency Abbey Mecca & Company. Since then, she’s spent more than 30 years in the industry and has worked with other local agencies such as Travers Collins, SKM Group and Eric Mower & Associates. With a diverse background in account service and media planning, management, research and buying, Robin treats every client with a warm, welcoming attitude, and her intimate knowledge of marketing channels, both traditional and interactive, allows her to identify strategic, impactful placements for our clients’ messages and creative work.
Some might consider the task of guiding projects from client to creative and back to client, along with their prerequisite paperwork, to be a juggling act, but for Rosemary, a former (nonprofessional) ballerina, it’s a daily dance. Charged with a positive attitude and over 30 years of operational experience (with MFB Productions, Inlighten, Inc. and Paragon Advertising, to name a few), she choreographs work already scheduled, introduces new jobs to the mix and makes sure everything is completed on time. When not involved in keeping TMG running smoothly, Rosie can be found playing acoustic guitar with her friends, making a getaway to her property in Allegany County with her husband or managing her four cats.
Shannon started out as an aspiring writer who majored in both journalism and political science at St. Bonaventure University, where she was honored as the runner-up for the Mark Hellinger Award—an award given to the top graduates of the Jandoli School of Journalism & Mass Communication. After meeting our own Dick Shaner, she joined his firm at the time and worked with such clients as Independent Health, Catholic Charities, Disney on Ice (Feld Entertainment), Phillips Lytle, and St. Bonaventure University. Now an Excalibur Award-winning public relations professional, Shannon continues working with our healthcare and nonprofit clients on a part-time basis. Outside of work, she enjoys family time with her husband and three young children.
A cheerful art director with nearly a decade of experience, Terry is always willing to lend a helping hand. Before joining The Martin Group, Terry was an art director at SKM Group (now FARM) where he worked with companies such as Tops Friendly Markets, Darien Lake, SPCA of Western New York and Louie’s Texas Red Hots. His expertise in health care, financial services, B2B and not-for-profits help him conceptualize and create unique graphic solutions for agency clients like New Era Cap Company, Catholic Charities, ECMC, Kaleida Health and MassMutual’s The Establishment. Those in the agency know Terry for his friendliness, but be careful—he spends some of his spare time learning Brazilian Jiu Jitsu.
In the fast-paced, hustle-centric advertising industry, Victoria’s friendly face and warm attitude provide a welcome relief from the daily grind. She’s no stranger to the advertising world, having spent 11 years in the accounting department at local agency Crowley Webb & Associates. As a part of our operations team, Victoria helps keep the agency’s wheels moving, coordinating various administrative and accounting needs. To unwind, Victoria enjoys sharing a tall glass of ice-cold beer with family and friends.
If you want to get in on the ground floor of something great—even though we have no idea where you will actually sit–see what positions we have available.