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At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams.
Tod is the founder of The Martin Group and drives the agency’s unwavering entrepreneurial spirit and best-in-class approach to breakthrough creative and proactive marketing communication solutions for clients large and small. His focus on passion, connection and sophistication inspires all those around him to deliver dynamic ideas that truly work. Tod is a trustee of the Western New York Public Broadcasting Association and remains active on numerous boards including those of the BISON Children’s Scholarship Fund and the WNY Law Enforcement Foundation.
Adding comprehensive business acumen to The Martin Group’s cutting-edge creative capabilities, Tim oversees all the agency’s business, financial, HR and IT needs. With 25 years of experience in finance and accounting, he is a key resource in guiding business strategies, decisions and plans for the agency’s future. Tim holds an MBA from Canisius College, and his previous positions include operations president at Sanford Brown Institute in Orlando, Florida, and vice president of finance at the International Academy of Design and Technology in Tampa. An easy going, good-natured agency leader, Tim enjoys capping off a great week with a cold pint of Guinness.
A pillar of the company’s rapid growth since 2005, Lisa has played a critical role throughout major milestones of the agency. Always leading by example, Lisa has focused on building a culture that attracts the best talent in the industry. With a background rooted in client service, she lives by the philosophy that it’s a privilege to be our clients’ partner. Her diversity of experience spans that of healthcare, finance, sports, food & beverage, and more, and crosses multiple disciplines to ensure clients receive solutions to their most challenging communication needs. With an MBA, graduate of Leadership Niagara, and past awardee of the Business First “Women of Influence” recognition, Lisa is dedicated to being a strategic and thoughtful partner for all of our clients, and volunteering her time to boards that have included the WNY Women’s Foundation Marketing Board, the Advertising Club of Buffalo, and currently the Niagara University Food Marketing Advisory Board. As a working mom with young children, she and her husband enjoy watching their daughter perform in theatre and being full-fledge soccer parents to their son.
With a well-honed intellect for business strategy and in-depth marketing communications experience, Alexa’s 22-year industry tenure enables her to consistently deliver astute insights and high-level counsel to clients. Her professional path includes various marketing and management roles at Travers Collins, Crowley Webb, Kenney Shelton Liptak Nowak, LLP, and White Bicycle. Alexa joined The Martin Group in 2004 as the firm’s first brand strategist and spent five years stewarding the agency’s brand discipline. After spending time raising her family and expanding her professional experience, Alexa returned to the firm in 2017, where she leads brand strategy. In her current role, she develops, conducts and analyzes all qualitative research, crafts brand and social media strategies and assists in new business and employee development. An affable, well-rounded agency asset, Alexa holds a B.A. in English language and literature from the University of Michigan and an Ed.M. in secondary education for English from the University at Buffalo.
Inspired by the creativity and collaboration of the agency world, Amy loves the opportunity to use her right and left brain every day. Her diverse and well-rounded experience in account service, new business development, project management, and film production make her an ideal fit to lead The Martin Group’s Creative Operations department. Her detail-oriented duties include overseeing our traffic and workflow process, with an eye towards enhancing efficiencies in all areas, including production for print and video as well as editorial efforts. Outside of work, the engagingly extroverted Amy adores outside activities, everything Italian, music, cooking, travel, and spending time with her two young daughters.
An avid golfer, Dick dreams of playing on the PGA Champions Tour, but meanwhile, he provides strategic public relations counsel, issues management, and media relations to an impressive roster of clients including Independent Health, Mental Health Advocates of Western New York, TCD Medical, and Christ the King Seminary. Dick spent 17 years at Travers Collins prior to joining us in 2014. Long active in local affairs, Dick co-chairs the mission advancement advisory council for the Sisters of St. Francis of the Neumann Communities and provides pro bono PR assistance to the Leukemia & Lymphoma Society of Western & Central New York. His memberships include: Better Business Bureau of Upstate New York, board of directors; Against the Storm Foundation, board of directors; Buffalo State College, communications advisory board. A member of the Public Relations Society of America (PRSA), Dick is a past recipient of the Buffalo Niagara Chapter’s May C. Randazzo Practitioner of the Year Award.
Dion’s entry into advertising came as the first intern Crowley Webb ever hired on a permanent basis. From there, he’s spent 20+ years climbing the ranks of top agencies in Buffalo and Rochester, and now leads our Rochester office, managing our creative product and growing the business through cultivating meaningful client relationships. With an affinity for corporate identity and branding, Dion’s career is decorated with a multitude of awards including an Obie Award, numerous National ADDY awards and the distinguished Alex Osbourne Award for Creativity. He’s also been published in dozens of international branding, design and corporate identity books and publications including Print Magazine, HOW Magazine’s International Design Awards, The One Show, Print’s Best Logos and Graphis.
An expert on all things social media and content marketing, John consistently creates results for brands across social media platforms. A Syracuse University S.I. Newhouse School of Public Communications graduate and award-winning content creator/strategist, John’s wide variety of experience includes relationships with top national and international companies, as well as a host of small businesses and young startups, across an array of different media and platforms. Also spearheading the efforts to broaden our Martin Sport portfolio through his deep connections spanning 15 years in sports media, you might find John skiing down or hiking up mountains with his young daughters, Avery and Pfeiffer, and his wife, Julia.
Jim’s 30+ years of experience in media, media research, planning and buying allow him to provide clients with educated, strategic media solutions that consistently deliver results. An energetic, enthusiastic operator known for his steadfast dedication to clients, he takes every assignment head-on with a positive attitude. Jim’s fast-paced personality isn’t limited to his work ethic; this running enthusiast has completed numerous triathlons, and he’s twice ran in the Boston Marathon.
Vast experience in a variety of verticals makes Kate a valuable asset. For healthcare, nonprofits, energy and sustainability, and retail, she has virtually done it all, strategizing issue and advocacy advertising, developing internal communications, planning cross-channel media campaigns as well as branding. Having worked at premier firms such as Ogilvy CommonHealth Market Access in Connecticut and The Glover Park Group in Washington, DC and New York City, Kate’s diverse client list includes Visa, eBay, Gap Inc., UnitedHealth Group, and Al Gore’s Alliance for Climate Protection. Her outgoing, versatile personality keeps her calm under pressure and moves projects along as she manages our account service team, participates in new business acquisition while also directing marquee clients. Outside of the office, Kate enjoys time spent with her two young children and husband, taking yoga classes, and cooking.
An architect of The Martin Group’s Brand Fuel process, Kelli is instrumental in developing the identity behind our clients’ brands. With nearly 25 years of advertising and branding experience, Kelli is a veteran strategist who’s created numerous branding blueprints designed specifically to move the needle for clients. Her previous experience includes positions as vice president of account service with The Wolf Group in Buffalo; marketing manager for Andersen Consulting (now known as Accenture) in Washington, D.C.; public affairs specialist and speechwriter with the Department of Defense; and communications manager for a trade association in Northern Virginia.
With 15 years in the industry, Levi leads our team of digital developers to deliver progressive projects that reach and exceed clients’ business goals. In previous positions, Levi worked with companies like Delaware North, the Buffalo Sabres, the Buffalo Bills and Fisher-Price, and he now collaborates with our internal teams to create best-of-class interactive experiences for clients such as New Era Cap Company, the Ralph C. Wilson, Jr. Foundation and Excelsior College. An easygoing, enthusiastic team leader, Levi taps into his wide range of digital marketing experience to deliver projects that produce results.
A dynamic visionary who spearheaded the rebranding of The Martin Group, Michael oversees the conceptual and visual output of our art directors, designers, writers, and creative supervisors. His creative passion and insightful leadership bring brands to life with distinguished style and distinctive results, whether they are for local concerns or international industries. Brands the ADDY award-winning Michael has designed and/or directed for almost two decades include ASICS, the Ralph C. Wilson, Jr. Foundation, New Era Cap, Under Armour, Kaleida Health, BlueCross BlueShield of Western New York, Fisher-Price, Ford Dealers of WNY, General Electric, KeyBank, and National Fuel. Constantly creating, Michael spends his free time reimagining and renovating his 1890s home in the Elmwood Village.
With nearly a decade of marketing experience in healthcare and finance, Amanda has a special appreciation for advertising’s combination of innovation, creativity, and analytics. After graduating from SUNY Oswego with a B.A. in Public Relations & International Business and working in Boston for three years, Amanda returned to Buffalo to manage the marketing department of UBMD Orthopaedics & Sports Medicine, where she established and facilitated business opportunities with community physicians, major hospital systems, and corporate partners, among other duties. Now holding an MBA from the University at Buffalo, Amanda leads the Kaleida Health account, in addition to Under Armour, Niagara Lutheran Health System and The Establishment. During off hours, this self-professed British history nerd enjoys traveling, reading about nutrition, and dining at her favorite Buffalo restaurants.
Ashlee’s enthusiasm for both good design and good food makes her a perfect fit for our Wegmans team, developing creative concepts for the company’s restaurants, events, pharmacy, and more. After graduating magna cum laude from SUNY Fredonia with a BFA in graphic design, she gained experience in a variety of markets, with companies from Fisher-Price to Gannett. Ashlee is a jane of all trades whose hobbies include cooking, shoe shopping, boxing, tennis, and home remodel/repair. Ashlee prides herself on being an excellent cat mom and a devoted Harry Potter fan.
Coupled with her passion for typography, design and branding, Andrea’s dedication to delivering meaningful, award-winning work has made her an invaluable asset to our creative team. With degrees in both graphic design and communications from the University at Buffalo, Andrea joined the advertising world in 2009 and quickly rose through the ranks with much acclaim. Her versatile list of clients includes Wegmans, Three Brothers Wineries & Estates, Generations Bank and Catholic Charities of Buffalo. Andrea works and lives in Rochester with her husband Matt, daughter Julep and cat Banksy.
Andrew earned his stripes at the agency, starting at The Martin Group as an intern in 2012. His dedication and creative drive led to a full-time position, and he now specializes in branding/identity projects, campaign promotions and motion graphics. With five years of experience, he works with marquee agency clients like New Era Cap, Lids and Under Armour. Andrew’s particular passion for typography transcends his professional work; he has the entire alphabet tattooed on his body.
Before joining TMG, Andrew spent two years as Lead Graphic Designer at Holstee, a New York City based startup that created products and experiences to inspire a more mindful and fulfilling life. There, Andrew focused on identity, lettering, illustration, branding, packaging and design for letterpress and screenprinting for clients like National Public Radio (NPR) and the BREWROOM. For TMG, he services New Era, Buffalo Medical Group and any client who could benefit from his discerning eye. A SUNY Fredonia graduate who once had artwork displayed in the Albright-Knox Art Gallery, Andrew is passionate about the visual storytelling behind brands and is always determined to build work that lasts.
With a positive attitude and a mantra of “I get to,” Anne doesn’t take any experience in life for granted. In her 30 years in the advertising industry, she has gotten to work with well-regarded institutions such as Dick’s Sporting Goods, Xerox, Buffalo Bills, MetLife, MassMutual, and Quest Diagnostics. Her cultivated command of graphic and production design eventually led her to The Martin Group, where she helps to ensure consistent quality in Wegmans packaging design. A native of Rochester (the 19th Ward, to be exact), she is also a member of the Rochester Advertising Federation. Outside of work, Anne’s favorite activities include traveling with family and friends and hitting the links for a round of golf.
When it comes to creative design, Caroline is batting a thousand. Employing her wide range of creative and technical skills, she supports our Wegmans team, designing engaging emails, web pages, and digital campaigns, including animation and motion graphics. An AAF Buffalo board member, she currently serves as Website Developer and Programming Committee Chair. With previous experience spanning the gaming, travel, and sports industries, Caroline’s professional achievements include a Gold ADDY Award in 2020 for a Major League Baseball gift packaging design, as well as a top-selling cap design for Minor League Baseball in 2018. But her sports resume goes beyond design. The Amherst, NY native has also made several appearances as a mascot, including during a game at Fenway Park (a pretty cool gig for this Red Sox fan).
With a can-do approach to wrangling all the moving pieces and parts that come along with producing work at an agency, Chase keeps things running as smoothly as possible. An easy-going teammate with a keen mind for agency processes, he’s a valuable resource in keeping our office—and creative work—humming along steadily. A graduate of Buffalo State College, Chase joins us from the Advantage Company, where he most recently held the role of Assistant Footwear Manager.
When it comes to managing and motivating people, Christine relies on her patience and can-do spirit to help her team excel. A seasoned professional with 20 years of experience, she has worked for world-class consumer packaged goods, beverage, and beauty brands including PepsiCo, Smirnoff, Johnson & Johnson, Pantene, Sephora and more. Today, she leads our Wegmans print team, guiding the creative direction of various print media while maintaining a strong agency-client relationship. Born with a passion for all things creative, Christine spends her out-of-office time crafting, painting, and drawing with her daughters as well as taking on challenging DIY home projects. When she isn’t building a dresser-desk-bunk bed combo, she enjoys pizza nights and dance parties with her girls and walking their dog Charlie at Mendon Ponds Park.
Inspired by an undergraduate internship at Travers Collins (since acquired by The Martin Group), Buffalo native Cody Andres decided to pursue an ad agency career. After an impressive turn at Tony Walker & Co., where he led development and design on the retail innovator’s trendsetting annual catalog (with 40,000+ hard copies distributed), he worked at a local graphics firm before joining The Martin Group. Now, he collaborates with our creative studio on a variety of projects. Outside of work, Cody enjoys fly-fishing the Lower Niagara River, Cattaraugus Creek, or in smaller tributary streams, even tying his own flies. The Daemen College graduate’s other artistic pursuits include watercolor painting and outdoor photography. You might be surprised, as we were, to learn that he can also beatbox some funky beats.
A former high school and college quarterback, Dan has scored an impressive marketing and strategic communications record, with specific expertise in branding and positioning, public relations, content strategy and campaign planning. Prior to joining TMG, Dan was a senior vice president at an Orchard Park firm and before that, a PR account executive in Buffalo. An East Aurora native who worked in New York City for several years, his client experience includes Fortune 500 companies, leading nonprofits and iconic local organizations – such as Allstate, Coca-Cola, HEALTHeLINK, Laux Sporting Goods, National Grid, Niacet, Old Fort Niagara, RBC Wealth Management, SATA Airlines, Southern Tier Brewing Company and UBMD Physicians’ Group. Still a fast mover, Dan has successfully completed four marathons …so far.
Darwin’s 30 years of professional communications experience include positions as a marketing freelancer for DC Comics, contributing writer for Buffalo Spree and Artvoice, and director of corporate communications at Buffalo television station WNED, all of which helped cultivate his interest in creative, well-executed projects. As proofreader and copy editor, Darwin’s keen eye for detail and understanding of client style and brand standards allow him to ensure our clients’ work is executed to the best of our ability. Though known for his quiet, observant personality, Darwin has an appreciation for the theatrical, having been a theatre reviewer for 17 years and judge for “the Arties,” the Artvoice Theatre Awards.
Dave’s creative drive is to make the complex simple and the user experience memorable. His career began with The Wolf Group where he designed a logo for the Niagara Falls Chamber of Commerce that’s still in use today and has been viewed by millions of people. Since then, Dave has developed a versatile arsenal of creative skills including art direction of television, print design, environmental branding, identity design, and digital architecture and design. His impressive roster of national clients includes Under Armour, Dick’s Sporting Goods, New Era Cap Company, Delaware North, ESAB Welding and Cutting, LEKI USA, and Greatbatch Inc. An imaginative industry veteran, Dave’s work goes beyond the typical and delivers well-crafted results. Outside the office, Dave channels his passion for mentoring as a youth travel baseball coach and enjoys the comedic banter of Conan O’Brien.
A self-described introvert in an extroverted world, Emily expresses herself through graphic design and through music. She developed a passion for advertising design thanks to her classes at Nazareth College, where she graduated magna cum laude, as well as her internships at two Rochester agencies. She now works with our team on-site at Wegmans’ Henrietta design studio. While at Naz, she was the beat boxer for the college’s a cappella group and played trombone in various ensembles, and she still plays in a community band that her mom directs. In her free time, Emily enjoys being outdoors and spending time with her family, friends, and pet rabbit, Churro.
A jack-of-all-trades (with a master’s in Integrated Marketing Communications), Eric’s skillsets include illustration, web design and development, video production and editing, and motion graphics. Equally comfortable drawing or coding, Eric’s range of traditional skills enhance his modern technical talents, offering our clients a singularly insightful resource who has won multiple Rochester ADDY and PRism awards. Previous clients who have benefitted from his services include Kodak, Xerox, Constellation Brands, Lactalis, and Capital One. A self-proclaimed “big Beatles fan” who enjoys playing guitar and piano and seeing live music, Eric has many hard days and nights managing his own “fab four” as the father of three sons and a daughter.
Frank offers over a decade’s worth of diverse industry experience and creative insight and oversight. With roots in video production and digital design, the University at Buffalo graduate also worked as a video editor and motion graphics artist, and served a short stint as a front-end developer. His previous client list includes Life Storage, the Mentholatum Company, Northwest Bank, and Sahlen’s Hot Dogs. For The Martin Group, he serves many clients with his singular aesthetic sensibilities and considerable copywriting skills. Constantly creative outside of work as well, Frank writes screenplays and sketch comedy in his free time.
Although Frank may have stumbled into working at advertising agencies by chance after graduating from RIT with a BFA in Graphic Design, he quickly turned his love of art and design into an impressive 20-year career within the industry. Throughout his career Frank has worked for notable Rochester agencies, building an impressive client roster that includes Bausch & Lomb, CooperVision, United Way, Citibank, Buffalo Bills, Dick’s Sporting Goods, Harris, Kodak, Xerox, MCC, RIT, and more. His work has earned him several local ADDY awards (including the judges’ special recognition award), four PRSA PRism awards, and two Rochester Business Journal “Best of the Web” awards. Now as a Senior UX/UI designer for The Martin Group, Frank uses his range of creative, strategic, and technical skills as a part of the digital team supporting Wegmans. When he’s not in the office, Frank enjoys spending time with his wife and two kids, treating himself to occasional pizza and Pepsi, and playing his electric guitar.
Gail is a veteran production designer, amassing over 20 years of industry experience with stints as a senior production artist at Roberts Communications and Partners + Napier, as well as spending time as a freelancer. Outgoing, approachable and thoughtful, Gail now uses her talents to provide high-end creative to agency client Wegmans, producing mechanicals for packaging and assisting with a wide array of additional graphic design needs. A graduate of the Rochester Institute of Technology, Gail’s passion for watching her ideas grow spans beyond her interest in art and design; she’s also an avid gardener.
A creative problem solver with an instinct for marketing, Ivy is a perfect fit for The Martin Group’s Creative Operations department. She pursued a double major in Marketing and Logistics at John Carroll University and graduated with a B.S. in Business Administration. Having held traffic positions with both New Era Cap Co. and Seneca Resorts & Casinos, Ivy is accustomed to managing and monitoring the fast pace and internal demands of scheduling projects for major industries. She brings her multitasking insight to current clients like ECMC, Kaleida Health, and National Fuel. A Buffalo native, Ivy enjoys embroidery, hand lettering, yoga, coffee, and trying new restaurants.
Cheerful, collaborative and creative, Jen is an outgoing communicator who brings contagious enthusiasm and organizational expertise to our Albany office. The Iowa native has a BFA from the University of Iowa and a MFA from University at Albany (SUNY). Before joining The Martin Group, Jen garnered six years of industry experience honing her brand management and business development skills in multiple verticals, including education. Currently, she supports our clients in the Capital Region with brand and account management, strategy and project management. She also enjoys making work outside of work as a trained fine artist, producing very colorful, detailed drawings. Beyond that, she works out, hangs out, writes, gardens, grills and explores with her husband in Troy, NY.
Whether guiding a client through a new product launch, a company rebrand, or a corporate crisis, there’s no public relations challenge Jenny doesn’t rise to meet. An industry veteran with more than a decade of experience, Jenny worked up the ranks of the Rochester agency circuit before launching her own consulting firm. Throughout her career she has spearheaded integrated marketing campaigns for FORTUNE 500 companies including Frontier Communications, Windstream, Paychex, Olympus America, and Sirona Dental. Her 2015 integrated PR campaign for Windstream received national recognition, winning both a BMA B2 Award for B2B PR program of the year and a Global Ace Award for PR campaign of the year. As an esteemed member of our public relations team, Jenny helps drive client growth within the Rochester market, overseeing PR and social media initiatives for organizations such as Cornell University. When not at work, you can find Jenny and her husband chasing after their two small toddlers, attending their teen’s school events, or hiking Perinton’s scenic trails.
Jillian’s confidence in her copywriting abilities allows her to develop and enhance the creative concepts that make The Martin Group’s work consistently exceed expectations. Bringing keenly sharpened skills from her experience at New York agencies FutureBrand, Siegel+Gale and the Brand Union where she worked with national and international brands like Oculus VR, [yellowtail], Cadillac, Dockers and AB InBev, Jillian works on a variety of agency clients including YMCA Buffalo Niagara, ECMC, ABC-Amega and Galbani. A graduate of Fordham University, Jillian spends her time exploring her rediscovered hometown of Buffalo and reading the works of authors like Margaret Atwood, Marilynne Robinson and Flannery O’Connor.
Having worked over twenty years in the advertising industry, Indiana native Jodi has experience developing strong concept, design and mechanical artwork for local, regional and national clients Lincoln Financial Group, Vera Bradley Designs and Artlink. Recipient of over 30 Addy Awards and Citations from the Advertising Federation of Fort Wayne, she has done design and layout of ads, brochures and other collateral material as well as website design, corporate identity, photo retouching and photo direction. Working primarily on Wegmans for our Rochester office, Jodi produces mechanicals, design and illustrations and maintains design and brand consistency within creative jobs. Always up for an outdoor adventure, Jodi is a world traveler who sails competitively and loves hiking and camping in the Adirondacks with her family.
A Rochester native with his BA in graphic design from Mercyhurst University, Joe is a great fit for our growing Rochester office, bringing 17 years of design experience with major brands like Hanes, Fisher-Price and The Hershey Company. Primarily working with agency client Wegmans, Joe ensures that all creative materials maintain brand consistency, and he’s a critical part of the creation and development of packaging mechanicals. A self-proclaimed sneakerhead and collector of original concert art prints, Joe spends time every summer hiking and fishing in the Adirondacks with his wife and two sons.
With an ardent interest in Upstate New York’s economic resurgence, John uses his nine years of communication experience to plan and implement strategic PR solutions for clients like the Frontier Communications America’s Best Communities Competition and M&T Bank. Beginning his career as a staff writer for the Dunkirk Observer, John entered the world of PR as Communications Director for New York State Senator Timothy Kennedy where he performed all media relations tasks, supported local advocacy efforts, and served as spokesman. He then moved to a Rochester agency, where he aided various government and corporate clients in their public affairs, community relations, and social media efforts. A resourceful PR practitioner who routinely goes the extra mile, John unwinds by exploring Albany-area hiking trails with his dog, Moosie.
Known for her versatility and resourcefulness, Kailey handles a wide array of strategic communication needs for Martin Davison Public Relations clients like Phillips Lytle LLP, Fashion Outlets Niagara Falls, Ciminelli Real Estate Corporation and the Ralph C. Wilson, Jr. Foundation. Ever the optimist, Kailey’s professional experience from her PR positions at the Buffalo Niagara Partnership and Rochester-based agency Dixon Schwabl allow her to smoothly create effective communication solutions for clients large and small. In addition to her public relations talents, Kailey is a skillful baker and cook, and she’s also a certified yoga instructor.
Katherine has always had a deep appreciation for art. As a kid, she gave friends tours of her grandmother’s watercolor paintings which covered her family’s home. Today, she designs for nationally and globally recognized brands. After graduating from Canisius College, Katherine gained experience with an array of organizations including Titleist, CGI Communications, Inc., and Nixon Peabody LLP. Her varied roles saw her leading a team in the rebranding of a company and embracing the opportunity to enhance her development/coding skills. At The Martin Group, she puts her graphic and web design expertise to work for clients such as Wegmans and Trillium Health. In her free time, Katherine enjoys rewatching episodes of The Office and 30 Rock and trying out recipes from the Food Network’s Ina Garten.
A summa cum laude graduate of St. John Fisher College with a double major in Communication/Journalism and Spanish, Katie is poised to ask the right questions to get to the heart of a company’s brand story. An inquiring mind and an eye for detail are great assets for her job of ensuring accuracy and consistency in all content and every job for our Rochester clients. Along with possessing a love for all forms of writing, Katie is HubSpot Certified in content marketing, inbound marketing and the HubSpot platform. Outside of work, she enjoys biking, tennis, reading, watching television and treating herself to anything chocolate.
Kelly Lucyszyn has an eye for detail and two decades of experience strategizing and executing successful marketing plans. Her varied proficiencies include brand standards, writing and editing, project coordination, and nonprofit marketing. In previous roles, she directed marketing and communications for the University of Cincinnati and The Strong National Museum of Play. Having worked with agencies as a client, Kelly has valuable insight into clients’ needs and expectations, which she brings to her role as account liaison between The Martin Group’s teams and Wegmans. In her spare time, Kelly enjoys photography, travel, British mysteries, and spending time with her husband and two children. An avid walker, she’s been logging 10,000+ steps a day for more than five years.
With her optimistic outlook and more than 15 years of experience in accounts, event management, and experiential marketing, Kendra thrives in creative environments. She brings this enthusiasm to her role as Account Supervisor on our Wegmans team, acting as liaison between the agency and Wegmans and ensuring the overall success of the relationship. Throughout her career, she has worked with notable brands such as Dole, PepsiCo, Ford, Lincoln Motor Company, PNC Bank, Dave’s Killer Bread, and Can-Am. A confident and collaborative manager who loves working with people, she’s adept at cultivating strong teams. At her last agency, she was a founding member of the Women in Leadership board, a company-wide initiative to promote diversity and growth among agency leaders. Kendra is also an avid traveler who has visited 46 states, and she recently moved back to her hometown of Rochester after seven years in Boulder, CO. In her free time, she enjoys spending time outdoors with her family, hiking, camping, and cooking.
Born and raised in Heidelberg, Germany, Kira brings an international perspective to The Martin Group’s creative team. After studying at Hochschule für Bildende Künste Braunschweig (University of Arts, Braunschweig) and Emily Carr University of Art and Design in Vancouver, Canada, she spent a number of years working in New York City for the design studios Pandiscio Green and Opto Design. Her client list included JDS Development Group, Alexandria Real Estate Equities, Cornell Engineering, New York Public Radio, Rizzoli Books, Starr Restaurants, Amnesty International, Ford Foundation and Audi. Now living in East Aurora with her husband and twin girls, Kira’s worldly design sense enhances marquee clients like Evans Bank and Hearst Publications. In her free time, she enjoys reading, photography and, of course, travelling.
Kori is an experienced media professional who has worked with some of Western New York’s most prominent advertising agencies over the course of her career. Her previous client list includes BlueCross BlueShield of WNY, WNY Ford Dealers, Hospice Buffalo, Maid of the Mist, and Daimler Trucks North America. Now she provides media buying services for The Martin Group’s valued clientele, including ECMC, Kaleida Health, Samaritan Medical, Regional Transit Service, Student Transportation of America, among many others. An East Aurora native and dedicated vegetarian, Kori finds inspiration perusing fashion magazines and sifting through thrift stores for the less expensive version.
Happily engineering digital experiences since 2016, Kristina graduated from SUNY Alfred State College of Technology with a focus in Web Development. Previous industry clients include SharkNinja and Mattel, the latter spawning Silver ADDY and Gold AVA Digital Awards for Hot Wheels Stunt Designer in 2019. Now as a Web Developer for The Martin Group, she helps with the tactical execution of our digital projects (websites, landing pages, emails, and more) for such clients as Perry’s Ice Cream, Chautauqua Institution, and the Ralph C. Wilson, Jr. Foundation. In her spare time, Kristina is a “flow artist,” using the hoop as her prop. The “Hoop Wizard” can spend countless hours at a park, spinning her hoop and getting her flow on.
Lee brings 15 years of industry experience to her role as senior production designer, producing mechanical designs and ensuring brand consistency for Wegmans packaging and line extensions. While earning her BFA in graphic design from RIT, she won a student ADDY award for a logo design for the Memorial Art Gallery. Since then, she has worked in both an agency and freelance capacity, with notable clients including Frontier Communications, Xerox, Kodak, and George Eastman House. Outside of the office, Lee enjoys knitting, cooking, and indulging in her favorite treat: tiramisu. She also delights in quality time spent with her husband and two daughters—boating and kayaking on Canandaigua Lake, going to the movies, and traveling. She and her family have even traveled with her parents to Vietnam, her mother’s homeland. Lee’s adventurous spirit is evident in her personal mantra: “If you are ever offered a new and challenging opportunity, always say yes, no matter how intimidating it may seem.”
Lianne’s love of graphic design, typography and branding, coupled with her passion for fine art and photography, have laid the groundwork for her award-winning creative. A member of The Martin Group since 2009, she brings an innate appreciation for beautiful design to her role as associate creative director. From concepting to producing and directing creative, Lianne ensures that our work is engaging, strategic and cohesive. Her collaborations with clients like New Era Cap, the Buffalo Bills, Buffalo Medical Group, Independent Health, Evans Bank and Galbani have won numerous local ADDY® awards. A graduate of SUNY Fredonia, Lianne loves hiking, visiting wineries and traveling to new destinations, with her camera always in hand to document her adventures.
Possessing a love for fast-paced environments, working with different departments, and dealing with finances, Libby keeps the financial reporting, records, billing, and other accounting processes running smoothly in our business office. When she joined The Martin Group, she had over eight years of agency experience as a media planner/buyer and over seven years of accounting experience behind her. But she’s not all business. With a personal philosophy of “Life is like accounting, everything must be balanced,” Libby pairs her detail-oriented personality with a dry sense of humor and a dedicated devotion to her family. When she’s not being an “Uber driver” for her two outgoing teens, she enjoys traveling, decorating, dining out, and online shopping.
Armed with a logical thought process, a mind for numbers and an uncanny knack for never missing the tiniest of details, Lisa keeps our accounting process humming along smoothly. With over 30 years of experience, having worked for other Buffalo agencies Travers Collins and Faller, Klenk & Quinlan, Lisa’s organizational aptitudes and extensive familiarity with the advertising industry ensure that all of our accounting needs are tended to with the utmost efficiency. Crunching the numbers for The Martin Group is a serious affair, so Lisa likes to keep things lighthearted by going out dancing in her free time.
Inspired by art and driven by data, Mandy brings a broad perspective to The Martin Group’s Buffalo office. A graduate of St. John Fisher College with a B.S. in Media Management, Mandy has worked with high-tech and manufacturing companies, start-ups and product launches. Coming from the B2B marketing world, she specializes in digital marketing, inbound/content marketing and analytics. As our Digital Marketing Manager, she supports our team’s tactical efforts, provides strategic insight and manages project timelines and deliverables while also serving as liaison between the digital, media and brand management departments. Outside the office, Mandy’s creatively analytical mind focuses on painting, drawing, DIY projects, trying new restaurants and building up her amateur pizza connoisseur status with her pizza blog.
Although still in the early days of her career, Mary brings an accomplished resume to her position in TMG’s Rochester office. In 2015, she won an ADDY Silver Student Award for a packaging and branding campaign that she designed titled “Hutch Milk.” Before joining TMG, Mary was Associate Art Director/Designer at Partners + Napier, where she initially interned but was later hired. Her client experience includes Chiquita Banana, Dreaming Tree Wines, Rochester General Health Systems’ Women’s Health Services and Casa Noble Tequila. While a student at Nazareth College, she also racked up internship experiences with Minerva Design and Butler/Till. A fan of modern and clean design, Mary is an active member of the Rochester Advertising Federation.
With copywriting in his DNA (both his father and brother are copywriters) and a love for exploring ideas in his heart, it was only natural that Matt’s path led him to advertising. Before joining The Martin Group, Matt wrote for a firm in Rochester, where he serviced clients such as Pacific Gas & Electric, The Strong, AZEK, NYSERDA, CenturyLink and ProNexus. At TMG, his talents have been utilized for Galbani, Under Armour, ECMC, New Era Cap, Kaleida Health and many others. When he’s not thinking of new ideas, like his New York Times-featured invention the “Bathroom Bodyguard”—which locks broken bathroom stall doors—the Buffalo State College graduate enjoys lifting weights and staying active outside.
When it comes to food marketing, you could say Melissa is well seasoned. She spent almost 15 years rising through the ranks at Wegmans Food Markets, first in stores where, as a Service Team Leader, she managed a team of about 35 employees and completed a Dale Carnegie course in leadership. A SUNY Oswego grad with a BFA in graphic design, Melissa later made the switch from the store to the creative side, honing her skills on a special assignment within the Wegmans Marketing Department. There she assisted with concept design and quality assurance for packaging and other projects. Melissa brings that experience to The Martin Group’s team, using her creativity to elevate the design of Wegmans Brand products. In her free time, Melissa loves spending time with her husband Oscar and dog Macho (a 6-pound Morkie-Poo), hand lettering, and cooking.
With over 20 years of industry experience, Michelle is doing what she has always wanted to do. After graduating from Monroe Community College with an A.S. in Communications and Nazareth College with a B.S. in Studio Art with a concentration in Graphic Design, the Rochester native has worked for some Rochester’s most notable agencies as a senior mechanical artist. Her impressive client list includes Xerox, Excellus BCBS, ITT, Causewave Community Partners, Frontier, BlueCross BlueShield of Minnesota and MasterCard. Currently, she works with our Wegmans creative teams to keep projects moving seamlessly and accurately within the Wegmans brand. When not working, Michelle spends time with her two daughters—enjoying family movie nights, taking walks, laughing and exploring places they’ve never been.
Throughout his quarter-century career, Mike has provided a full spectrum of public relations, advertising, event management, research and other marketing services to clients in such industries as higher education, financial services, manufacturing and construction, plus a broad array of nonprofits. A former Director of Marketing and Communications for SUNY Fredonia with a passion for storytelling and an understanding of business management, Mike takes pride in helping clients create marketing activities that make sense — for their brand, budget and business. He brings a managerial perspective to strategies and tactics, considering concepts like operations management, staff resources and competitive position in his analyses, recommendations and implementations. When not conceiving innovative client solutions, Mike enjoys concerts, sporting events and being a proud father to his daughter, son, cat, dog… and over 500 Pez dispensers.
With more than 15 years of writing experience across a kaleidoscopic variety of mediums, Mike’s covered a lot of ground. The St. Bonaventure University graduate has reported on sports, music and nightlife for The Boston Herald and The Buffalo News; managed media relations and communications for SUNY Erie Community College; and with an MFA in Creative Writing, has authored two novels. Now, he manages content and social media for The Martin Group, crafting copy for names like Excelsior College and Under Armour. When he’s away from his desk, he can be found traversing the resurgent streets of Buffalo—or at home, teaching his two young children the names of every member of the E Street Band.
With nearly 12 years of experience, Monica’s passion for typography and branding complements her keen attention to detail, allowing her to ensure that our creative lives up to its fullest potential. She lends her perfectionist perspective extensively to agency client Wegmans, producing designs and line extensions as an expansion of their internal team. A graduate of Philadelphia University with her BS in graphic design communication, Monica previously worked as a graphic design engineer/graphic production assistant at RES Exhibit Services. Known for her vibrant, outgoing personality, she spends much of her time outside the office with her husband enjoying concerts, sporting events and visiting with family and friends.
Growing up in a close-knit Italian family, Nicole learned to value establishing emotional connections with those around her. While attending Nazareth College for Visual Communication, she quickly fell in love with the advertising industry due to the fact that she could evoke emotions in consumers through her visual designs. She went on to work for a wedding stationery company where she designed for 2,000+ weddings, creating excellent customer experiences by helping couples to see the stationery as a reflection of their big day. A food and wine enthusiast, her passions have also translated to successful freelance work with clients such as Robert Mondavi, Svedka, and Corona. Nicole’s professional experiences and personal values make her the perfect fit for our dedicated Wegmans team, where she uses her love of food and family to connect with Wegmans’ diverse consumer following through graphic design. When she’s not in the office, you’ll likely find Nicole spending time with family and friends while partaking in her favorite hobbies: baking and cooking, hitting up wineries and breweries, and lounging out at her family’s cottage in the 1000 Islands.
Matchmaking isn’t customarily one of The Martin Group’s services, but for Rochester native Nicole, it’s like everything came together by design. As a little girl being pushed around Wegmans, Nicole told her mom she wanted to make their pretty signs one day. She never imagined doing anything else. Today, she leads TMG Rochester’s Wegmans design studio, where she both designs and assigns creative staff. Before building an impressive career with Rochester agencies designing for both print and digital, she graduated Magna Cum Laude from UB and was an Honors Scholar. She even interned at our Buffalo office in 2009. Along with typography, Nicole loves baking, volunteering and wearing polka dots as often as possible.
A natural communicator from early on—“talks too much” appeared on many report cards—Pat grew up to develop an interesting media career. At Westminster College, the Pittsburgh native worked in campus radio and executive produced a weekly, live TV show. After earning a B.A. in Broadcast Communications, Pat started his career as an NBC Page in New York City, and later became an award-winning senior producer of digital video for iVillage.com/NBC Universal. Now for The Martin Group, Pat lives at the intersection of ideas and execution as a client liaison for Perry’s Ice Cream, Galbani Cheese, Buffalo Medical Group, and others. Outside of work, Pat cultivates his green thumb as a proud plant dad while he and his husband highlight their household adventures on YouTube.
A Rochester native with a BA in Communication Studies from Northeastern University in Boston, Paul gained industry experience through a co-op position on the ecommerce team of Reebok and Adidas.com before joining The Martin Group. He now brings his passion for good design, advertising, and user experience to our Wegmans team, helping streamline processes and manage digital projects to ensure we are producing top-of-the-line work. Having found his way back to Rochester, Paul enjoys spending his time out of the office rediscovering all that the city has to offer, especially the flourishing food and beverage scene. When he’s not working or exploring the city, you’ll likely find him unwinding at home drawing and painting.
The intersection of art and business has always been an area of interest for Pauline. A graduate of Nazareth College, she received her B.S. in Fine Arts and Studio Art with a concentration in painting and a minor in entrepreneurship. In addition to freelance design and working for a startup, her already accomplished career has included managing a team of graphic designers and web specialists in the production and maintenance of 5,000+ websites, as well as internal and external print production. Today Pauline is a valued member of our digital studio, where her outgoing personality and enthusiasm for problem-solving help to ensure a positive experience for clients such as Wegmans and New York Wine & Grape Foundation. In her free time, she enjoys traveling, painting, kayaking, and being taken for a walk by her human-size Great Dane.
Rachel is a creative dynamo who brings past experience with the client to our Wegmans-focused design studio. In addition to having worked on all levels of Wegmans jobs and being familiar with their systems and team, she has worked on both the agency side and client side of the industry. With a limitless creative imagination, she excels at conceptual projects and building work from the ground up. However, being meticulous and detail oriented, she also loves production work. Outside of the office, Rachel is a CrossFit Level 1 coach and dedicates much of her time to the sport. She also loves interior decorating, antique shopping and abstract painting.
As VP Media with the former Travers Collins, Robin brings over 30 years’ experience in the advertising and marketing industry, including a diverse background in account service and media strategy, planning, management, research, and buying. Robin treats every client with a warm, welcoming attitude, and uses her intimate knowledge of marketing channels to identify strategic, impactful placements for our clients’ messages and creative work. Robin’s media account management spans the healthcare, automotive, retail, travel and tourism, financial, and senior living industries, but she has an admitted passion for nonprofits. Therefore, she is committed to stretching advertising dollars as far as she can. A member of the association board of directors for YMCA Buffalo Niagara, Robin is an avid fisherwoman and loves to relax in the Thousand Islands, especially on Black Lake.
A passion for people and a love of all things creative propelled Sam into the communications field. After graduating from Fredonia State College with a degree in public relations, she went on to hold positions at Entercom Marketing Results Group, Empire Digital Signs, and Grand Atlas Property Management; at Grand Atlas, she helped turn her department into a well-oiled machine, churning out hundreds of projects a month with a small team. As project manager at The Martin Group Rochester, Sam brings her creative problem-solving skills to our work with Wegmans, streamlining processes so we can continuously produce top-of-the-line work for the client. Sam is a self-proclaimed pop culture junkie who can give you the scoop on everything from Game of Thrones to The Real Housewives. In her free time, you can find her reading, catching a show at the Auditorium Theatre, or enjoying one of Rochester’s many festivals.
Shannon started out as an aspiring writer who majored in both journalism and political science at St. Bonaventure University, where she was honored as the runner-up for the Mark Hellinger Award—an award given to the top graduates of the Jandoli School of Journalism & Mass Communication. After meeting our own Dick Shaner, she joined his firm at the time and worked with such clients as Independent Health, Catholic Charities, Disney on Ice (Feld Entertainment), Phillips Lytle, and St. Bonaventure University. Now an Excalibur Award-winning public relations professional, Shannon continues working with our healthcare and nonprofit clients on a part-time basis. Outside of work, she enjoys family time with her husband and three young children.
His passion for people, his visual acuity, his fiercely loyalty and deep patience combine to make Steve Soroka a potent project supervisor. An East Aurora, NY–native who spent time in L.A. pursuing film and TV, Steve returned home to establish his career and family in the region he loves. He earned a BA in Media Studies at UB, where he concentrated on film.
Steve spent time at award-winning boutique agency Block Club, where his roles included project manager, photographer, web designer and studio manager. With over 10 years’ experience in the agency world, Steve has worked with a range of clients including Freed Maxick, Insyte Consulting, Hotel Henry Urban Resort Conference Center, and BlueCross BlueShield. At The Martin Group, he works with clients including New Era and Rich Products.
He’s a graduate of Leadership Buffalo, and has a personal interest in the East Aurora Boys and Girls Club, where he sits on the board. If you want to find him taking a break, check the movie house, where he’ll be soaking in a good flick. Otherwise, you’ll find him enjoying his wife and three kids, or playing an ever-so-slightly competitive game of frolf (Frisbee-golf).
An experienced art director who has worked with companies such as Tops Friendly Markets, Darien Lake, SPCA of Western New York, Louie’s Texas Red Hots, and Seneca Resorts & Casinos. Terry is known for both his kind, generous nature and keen graphic sensibilities. His expertise in health care, financial services, B2B, and nonprofits help him conceptualize and create unique graphic solutions for agency clients like New Era Cap Company, Catholic Charities, ECMC, Kaleida Health, and MassMutual’s The Establishment. As studio supervisor, Terry manages a team of designers who are responsible for various day-to-day activities at The Martin Group while also helping younger designers hone their craft. Though Terry is renowned for his friendliness, be careful—he spends some of his spare time learning Brazilian Jiu Jitsu.
Inspired by her high school guidance counselor who told her, “I can picture you being a spokesperson for Revlon,” Traci went on to graduate magna cum laude with a BA in Public Relations from SUNY Oswego. Her 8 years of industry experience includes public relations and account service roles, managing relationships with clients such as ESL, Six Flags Darien Lake, the Greater Rochester Health Foundation, and the American Diabetes Association. Traci attributes her invaluable ability to connect with clients to her experience in both agency and corporate environments—experience she translates to her role at The Martin Group. As a Senior Brand Manager, she acts as a liaison to clients including Nichols School, Jewish Senior Life, Trillium Health, Generations Bank, and New York Wine & Grape Foundation—planning projects, handling budgets, and developing ongoing business relationships. When Traci isn’t in the office, you’ll likely find her keeping up on the latest pop culture and celebrity gossip, visiting her parents for their weekly Sunday family dinners and football, and volunteering with Gilda’s Club in Rochester.
In the fast-paced, hustle-centric advertising industry, Victoria’s friendly face and warm attitude provide a welcome relief from the daily grind. She’s no stranger to the advertising world, having spent 11 years in the accounting department at local agency Crowley Webb & Associates. As a part of our operations team, Victoria helps keep the agency’s wheels moving, coordinating various administrative and accounting needs. To unwind, Victoria enjoys sharing a tall glass of ice-cold beer with family and friends.
If you want to get in on the ground floor of something great—even though we have no idea where you will actually sit–see what positions we have available.