We're always looking for the best and brightest to increase our ranks. Think you might be a good fit for The Martin Group? Take a look at our currently open positions.

Contact Us

Learn how we can help your business. Call Meg Hunter at 716-242-7463, send an email, or fill out an online form.

6 min read

Using Data to Craft Your 2022 Marketing Priorities

Budgeting is an exceptionally strategic component of your marketing; doing it well can set you up for success in the year to come. Assessing what to prioritize in your budget can be challenging, since “doing all the things” is not a reality for many (if any) companies. How do you decide what’s the best use…  Read more

9 min read

2021 In Review: The State of Higher Education

As is the case with so many aspects of American life, 2021 has been a year of monumental change. From rising inflation to unprecedented labor shortages, from approval and distribution of the lifesaving COVID-19 vaccine to seismic shifts in our political landscape, we have been on a bumpy roller coaster ride. For those in higher…  Read more

5 min read

Prioritizing Mental Wellness: A Win-Win for Employees and Employers

October is “Mental Health Awareness Month,” and 18 months into the COVID-19 pandemic, it is more important than ever to discuss the growing epidemic of poor mental health in this country. The National Alliance on Mental Illness reports that nearly one in five Americans has some type of mental health condition. According to the U.S.…  Read more

5 min read

Crisis Communications: What to Do and How to React

Crisis is inevitable for any organization; however, taking the proper steps can make a huge difference when dealing with them. In 2020, the Institute for Crisis Management (ICM) reviewed an overwhelming 1,709,419 crisis stories in the news, with the most prone industries being banking and financial services, technology, healthcare, government agencies, food production, and travel/hospitality.…  Read more

5 min read

Will Consumer Behaviors and Patterns Return to “Normal” Post-Pandemic?

Consumer behaviors and patterns are constantly changing. Marketers do their best to make accurate predictions on where trends will be heading and adapt accordingly. But after being hit with a global pandemic that flipped the world on its head, “temporary” solutions are now here to stay. As consumers grow accustomed to their “new normal,” marketers…  Read more

8 min read

What the NCAA’s New Name, Image, Likeness Rules Mean for Marketers

When the NCAA announced a new policy allowing college student-athletes to benefit from their name, image, and likeness (NIL) in late June, much of the focus immediately, and justifiably, turned to the nearly 500,000 players who can suddenly profit financially for their talent and the hard work they put in playing sports for colleges and…  Read more

3 min read

M&T Tech Hub: Get Tech Savvy During Buffalo's Renaissance

If you’ve spent even five minutes driving down Buffalo’s Main Street recently, you’d notice that the talk of Buffalo’s renaissance isn’t just wishful thinking. It’s real and it’s progressing every day before us. The city’s tallest building is living proof that Buffalo’s boom is among us. One of the leading drivers of Buffalo’s resurgence? The…  Read more

10 min read

Measuring Performance in a Post-Cookie World

The Fight For Consumer Privacy  The privacy of our personal data is becoming a growing concern year over year. With the combination of countless data leaks and news about how tech companies profiting on their data, consumers are more aware of the value of their data and concerned with who has access.  Within technology and ad companies…  Read more

5 min read

Maximizing Marketing Opportunities for Non-Profits

While the last 15 months have been filled with comparatively empty businesses, isolation and cancelled events, the time has finally come where I feel like it is safe to say that we are somewhere in the neighborhood of “normal.” Normal—with stipulations of course. Restaurants are among those still struggling post-pandemic. With lack of resources for…  Read more