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10 min read

Things to know for SEO: Google launches new AI Overviews

AI (artificial intelligence) has taken the world by storm in recent years, from multipurpose tools like ChatGPT, to the release of Microsoft’s “Copilot” chatbot. Now, it’s Google’s turn. On the same day as their I/O conference, May 14, 2024, Google introduced their new “AI Overviews” search engine feature to the United States market. By the…  Read more

7 min read

Using digital tactics to connect banks with homebuyers and renovators

With its evolution into online operation and the needs of its customers changing by the day, banking institutions are always looking for new ways to connect with customers—and stand out from the competition.  At this time of year—as home improvement projects are conceptualized, and many look to purchase a new or their first home—banks have…  Read more

9 min read

“She’s Got Next” event explores opportunities, challenges for women in sports

Anchoring the sports desk. Decision-making in the executive suite. Jump shots from every angle—and distance. The last few years have seen big strides for women in all corners of athletics, but in 2024 we’ve seen this promise of the present—and more to come—illuminated like never before.  On April 19, The Martin Group accentuated this moment…  Read more

6 min read

Latest Capitol View takes on challenges of food insecurity

According to recent state estimates, one in four New Yorkers is now struggling to put food on their table. These numbers are shocking, and they encompass our family members, friends, coworkers and our neighbors. Food insecurity is impacting children, retirees, single parents and people working two, and even three, jobs. In a country and a…  Read more

8 min read

The cannabis PR problem -- and how to fix it

Three years ago this month, New York officially passed the Marijuana Regulation & Taxation Act (MRTA), legalizing adult-use cannabis across the state. Since then, the Office of Cannabis Management has opened in Albany; more than 80 legal dispensaries have opened across the state; and work to aid communities disproportionately affected by years of cannabis criminalization…  Read more

5 min read

Mastering your next capital campaign

Are you a nonprofit looking to make major equipment purchases, build a new facility, grow your endowment or increase your staffing numbers to improve your organization and meet your goals? If so, a capital campaign may be the best way to do so. Capital campaigns are focused and intensive fundraising efforts nonprofits use to raise…  Read more

10 min read

Taking our sweet time with this year’s Super Bowl ads

Another big game is in the books, and we’ve seen plenty of day-after assessments of the ads interspersed throughout on-field action (and suite shots of Taylor Swift). But how many of these analysts took THREE WHOLE WEEKS to let these ads re-air, worm their way into the public consciousness, and age in a way that…  Read more

5 min read

Made to order: Delicious food trends for your 2024 menu

Sometimes, our food acts as boring, necessary fuel to keep us upright, cognitive, and moving forward. It’s not exciting or adventurous; it’s utilitarian, with meals void of the creativity necessary to make it into something special.  But not always. Thankfully. With its myriad flavors and infinite possibilities, food can be a source of excitement, entertainment,…  Read more

6 min read

More industry changes in 2024? We have thoughts.

In just a week, we will officially kiss 2023 goodbye and say hello to 2024. But before you slam your laptops shut, eat your body weight in cookies, and scroll TikTok for hours on end, we have some final insights for you. We’ve already covered creative, but as an integrated communications firm, we’re looking at…  Read more