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9 min read

How a Digital Marketing Strategy Could Have Helped The Bear

Disclaimer: This article contains spoilers.   This year, America’s new favorite actor—Jeremy Allen White, who rose to fame with a lead role in Shameless—returned to the screen for the second season of FX’s The Bear as Carmy Berzatto, a Chicago native who took his Windy City grit worldwide to become a classically trained chef in…  Read more

9 min read

Takeaways from Niagara University’s Food Industry Center of Excellence Summit 

Throughout September’s Food & Beverage Month at The Martin Group, we’ve been celebrating different ways our staff is connected to the industry – and continues to learn from its evolving developments and trends.   On Sept. 21, our team attended the Niagara University Food Industry Center of Excellence’s Annual Summit, held at Buffalo’s Hyatt Regency…  Read more

17 min read

How to Market to the Soccer Community

Soccer has had a pretty momentous summer. Between the Women’s World Cup drawing record attendance and superstar Lionel Messi lighting up American soccer in his first month with MLS’s Inter Miami, the game has been a frequent topic in the news cycle, reaching beyond traditional fans and earning more exposure in mainstream media.   Clearly, we…  Read more

5 min read

Threads by Instagram - What You Need to Know 

Threads has taken the internet by storm, taking advantage of the downward trend of interest and engagement with Twitter. We’ve created a breakdown of the current state of Threads and what you need to know to best leverage this new social media platform.   Read more

9 min read

The #Scandoval of it all: A Masterclass in Public Relations, Crisis Communications and Media Training

Reality television is a hotbed for public scandal, but there’s one recent case of reality TV betrayal that seemed to shake this world to its core. Seemingly overnight, the Bravo universe of pop culture fanatics exploded, and news of the betrayal quickly infiltrated mainstream media. In real time, we watched how critical a strong communications…  Read more

7 min read

The Rise of Thought Leadership -- and How to Do It Well

Content marketing can be a shape-shifting business, with new elements of the industry emphasized and relegated, depending on the needs of the brand.   But in recent years, few things in this realm have risen in both discussion and effective implementation more than thought leadership content.   Once a casual complement to a company’s overall communication plan,…  Read more

8 min read

Food & Beverage Trends for 2023

Consumer sentiment is low when it comes to faith in the current state of the economy, but the Food & Beverage industry isn’t panicking.  At a high level, labor issues continue, supply chain delays have diminished (but not disappeared), and food costs are leveling off (but still about 10% higher than two years ago).   Clearly,…  Read more

5 min read

Insight: The Exchange at Beverly Gray

Derrick Parson is the Executive Director at The Exchange at Beverly Gray. Originally from Brooklyn, NY Derrick calls himself the “Buffalo Transplant” and “Serial Entrepreneur.” He talks about the exciting things taking place at The Exchange at Beverly Gray and various resources they provide to entrepreneurs within the community. Q: Can you give us an…  Read more

8 min read

Preparing for the worst, and hoping for the best in 2023

Why this is the year to create a crisis communications plan, or update the one you have “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” -President John F. Kennedy Ready or…  Read more