The holiday season is here again, and brands of all types are clamoring to capitalize on the festive feeling. As much as some people like to bemoan the “pumpkin-spicing” of what seems like every food product, it makes sense for businesses. Flavors like cinnamon, nutmeg, and peppermint can be enjoyed year-round, but there’s a reason…  Read more

In order to predict consumer trends, it’s always best to follow the young people. For a group of associates from The Martin Group, that meant an October trip to SneakerCon in Toronto for an up-close look at the current “sneakerhead” community and how these savvy consumers are shaping streetwear, fashion, and modern-day commerce. Our main…  Read more

Answering the big questions Often, we’re tasked with marketing not just the what, but the where. A medical center, for example, is more than just the vital services they provide. It’s the team of dedicated doctors, nurses, surgeons, and others who are entrusted to deliver the necessary care to each patient. And it’s the efficient,…  Read more

Pat Collins, Junior, Canisius College Rather than waiting for summer to pursue a job opening, I was fortunate enough to begin working at The Martin Group in the midst of my second semester of college. Seven months ago, in the dead of winter, I strode into 620 Main Street as a 20-year-old agency newcomer. Upon…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Jessica Black, Studio Manager, and Lesley Ruple, Account Supervisor, as two more new additions to our Buffalo and Rochester teams compare laughs, hot dog preferences, and people they’d…  Read more

The Martin Group is proud to congratulate Senior Vice President and Managing Director Lisa Strock on being selected as one of Buffalo Business First’s 2018 Women of Influence and honored at a ceremony inside Buffalo’s Hyatt Regency on September 18. As deservedly being recognized as one of 25 vital female leaders in the region, Lisa’s…  Read more

In celebration of National Book Lovers Day, we asked team members to share the book they’re reading now or the best book they’ve read lately. From fantasy epics to forgotten Buffalo history to inspiring memoirs, here’s what’s on our reading list.   I Let You Go, by Clare Mackintosh It’s a fictional mystery and thriller…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Mike Farrell, Senior Manager of Content and Social Media, and Pat Sandora-Nastyn, Senior Brand Manager, as these two new additions to our team dive into their experiences at…  Read more

After a breakout year for our growing Martin Sport vertical, 2018 has proven to be another eventful year with new players and changes shaking up the sports marketing industry. Interacting with everyone from new startups to global brands and athletes, our team has wasted no time getting acquainted with the latest trends. We’ve been dedicated…  Read more

The internet is taking security and privacy much more seriously. After years of high profile breaches and leaks the public’s perception has changed regarding their personal data. More scrutiny is being given to the websites we use, their terms of service, and what information we’re willing to provide on a daily basis. Due to the…  Read more