The Super Bowl isn’t just a game—it’s a global stage where brands, organizations, and cultural movements collide. This year marked my sixth year attending and participating in Super Bowl week. Now one month past—and able to properly reflect on this year’s occasion—I can say it was an amazing, event-filled experience, and one full of insights…  Read more

Relatively few industries touch nearly everyone in America—but healthcare is one of them. Whether it’s the rising cost of medical care, the challenge of finding a primary care physician, or deciding whether to get a flu shot, healthcare decisions are a great equalizer. Changes in this industry can significantly impact all of us, so what’s…  Read more

Thanksgiving is a time for getting together with family and friends—but it’s also a time to enjoy a traditional holiday menu that, in most families’ cases, hasn’t been updated in generations. One suspected reason for this: these menus are delicious. People love a slow-roasted turkey with stuffing and potatoes and green bean casserole and long…  Read more

Not a day goes by that we don’t hear how artificial intelligence (AI) is changing the way we live and work. It’s a seismic shift; and in many industries, AI has fundamentally transformed the way companies conduct business, communicate with customers, and solve pain points that continue to impact both. This couldn’t be truer than…  Read more

It’s no secret that the food industry has been in a difficult position since the COVID-19 pandemic. Rising food and labor costs combine with a workforce that is looking for a lot more from their employers and consumers who are tightening their wallets due to economic uncertainty. Couple that with, as Lizzy Freier from Technomic…  Read more

On March 28, 2024, with the help of The Martin Group’s public relations team, experienced sports executive, pro athlete, and Western New York native Peter Marlette, Jr. announced the formation of Buffalo Pro Soccer, his ambitious plan to bring a men’s USL Championship club and a brand-new soccer stadium to the Queen City by 2026,…  Read more

AI (artificial intelligence) has taken the world by storm in recent years, from multipurpose tools like ChatGPT, to the release of Microsoft’s “Copilot” chatbot. Now, it’s Google’s turn. On the same day as their I/O conference, May 14, 2024, Google introduced their new “AI Overviews” search engine feature to the United States market. By the…  Read more

With its evolution into online operation and the needs of its customers changing by the day, banking institutions are always looking for new ways to connect with customers—and stand out from the competition.  At this time of year—as home improvement projects are conceptualized, and many look to purchase a new or their first home—banks have…  Read more

Anchoring the sports desk. Decision-making in the executive suite. Jump shots from every angle—and distance. The last few years have seen big strides for women in all corners of athletics, but in 2024 we’ve seen this promise of the present—and more to come—illuminated like never before.  On April 19, The Martin Group accentuated this moment…  Read more