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5 min read

Crisis Communications: What to Do and How to React

Crisis is inevitable for any organization; however, taking the proper steps can make a huge difference when dealing with them. In 2020, the Institute for Crisis Management (ICM) reviewed an overwhelming 1,709,419 crisis stories in the news, with the most prone industries being banking and financial services, technology, healthcare, government agencies, food production, and travel/hospitality.…  Read more

5 min read

Will Consumer Behaviors and Patterns Return to “Normal” Post-Pandemic?

Consumer behaviors and patterns are constantly changing. Marketers do their best to make accurate predictions on where trends will be heading and adapt accordingly. But after being hit with a global pandemic that flipped the world on its head, “temporary” solutions are now here to stay. As consumers grow accustomed to their “new normal,” marketers…  Read more

8 min read

What the NCAA’s New Name, Image, Likeness Rules Mean for Marketers

When the NCAA announced a new policy allowing college student-athletes to benefit from their name, image, and likeness (NIL) in late June, much of the focus immediately, and justifiably, turned to the nearly 500,000 players who can suddenly profit financially for their talent and the hard work they put in playing sports for colleges and…  Read more

3 min read

M&T Tech Hub: Get Tech Savvy During Buffalo's Renaissance

If you’ve spent even five minutes driving down Buffalo’s Main Street recently, you’d notice that the talk of Buffalo’s renaissance isn’t just wishful thinking. It’s real and it’s progressing every day before us. The city’s tallest building is living proof that Buffalo’s boom is among us. One of the leading drivers of Buffalo’s resurgence? The…  Read more

10 min read

Measuring Performance in a Post-Cookie World

The Fight For Consumer Privacy  The privacy of our personal data is becoming a growing concern year over year. With the combination of countless data leaks and news about how tech companies profiting on their data, consumers are more aware of the value of their data and concerned with who has access.  Within technology and ad companies…  Read more

5 min read

Maximizing Marketing Opportunities for Non-Profits

While the last 15 months have been filled with comparatively empty businesses, isolation and cancelled events, the time has finally come where I feel like it is safe to say that we are somewhere in the neighborhood of “normal.” Normal—with stipulations of course. Restaurants are among those still struggling post-pandemic. With lack of resources for…  Read more

5 min read

Marketing Need-to-Haves for Professional Services Brands

Let’s start with a riddle: What kind of companies tend to be among the largest and most successful businesses in the region (or any region, really) despite not actually selling any products? Answer: Professional services firms. “Professional services” encompasses a range of different industries that sell specialized, knowledge-based services to clients, as opposed to tangible…  Read more

5 min read

The Higher Potential of Legalized Cannabis

The American stance and public sentiment on recreational and medical marijuana has moved quicker than just about any other major issue in recent memory. A majority of states now offer legal access to medical marijuana, and New York recently joined 15 other states to have now legalized adult-use cannabis as well. This seismic shift –…  Read more

6 min read

Key Insights from the 2020 Food Industry Summit

Remember precented times? Stopping to grab some bread and milk on the way home from the office? Browsing store aisles for new items not on the grocery list? Not internally screaming because the person behind you in line has their nose sticking out above their mask? So much of daily life has been disrupted or…  Read more