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3 min read

ASICS Launches New Strong Campaign on International Women’s Day

In honor of International Women’s Day, ASICS today launched The New Strong campaign to celebrate our female leaders who are demonstrating what it means to be feminine. The following manifesto was written by our Jillian Gallagher for the campaign, and does a great job capturing what The New Strong means. She’s fierce. Powerful. Confident. So…  Read more

6 min read

Branding & Identity: Communicating the Value of Place

Answering the big questions Often, we’re tasked with marketing not just the what, but the where. A medical center, for example, is more than just the vital services they provide. It’s the team of dedicated doctors, nurses, surgeons, and others who are entrusted to deliver the necessary care to each patient. And it’s the efficient,…  Read more

3 min read

Logo and helmet designs unveiled for new Capital Region AFL team

Back in January, Albany AFL announced the “Albany Empire” as the new name for the new Arena Football League (AFL) team. Albany Empire represents the home team for the Capital of New York and the Empire State, along with the power needed to be successful in the tough, fast-paced sport of Arena Football. The team’s…  Read more

2 min read

TMG Wins 24 American Advertising Awards

The Martin Group earned 24 awards at the American Advertising Awards this past Friday, February 23rd, truly making it the #GreatastADDYsEver! The advertising industry’s largest competition hosted by the American Advertising Federation (AAF) took place at Kleinhans Music Hall. This competition receives over 40,000 submissions every year nationwide. The goal of the ADDYs is to…  Read more

3 min read

Giving Thanks for Children’s Hospital

As we gather together this week to share a meal with family and friends, the team at TMG pauses to give thanks for a monumental gift that has been given to our entire community; the new Oishei Children’s Hospital. The new Oishei Children’s Hospital is the first freestanding children’s hospital in New York State, and…  Read more

1 min read

Happy National Philanthropy Day - Global Outreach Mission

Today, November 15, is National Philanthropy Day, and in the nature of giving, we’re proud to highlight our impressive roster of non-profit clients. We’ll be recognizing some of our philanthropy partners throughout the holiday season, and to start things off, meet Global Outreach Mission Inc.: Global Outreach Mission Inc. / Change the World with a Giving…  Read more

5 min read

Soccer for Success

Soccer for Success, the U.S. Soccer Foundation’s after-school youth development program in the City of Buffalo, is alive and kicking thanks in large part to the efforts of two Martin Group clients – the Independent Health Foundation and the Ralph C. Wilson, Jr. Foundation. Now in its sixth year, Soccer for Success is offered free…  Read more

4 min read

Martin Davison wins big at the Excalibur Awards

Annual Public Relations Society of America awards ceremony recognizes Buffalo Niagara PR efforts; MDPR wins 31 awards  Read more

6 min read

How to Brand and Promote your Event

At one point in my career, I found myself planning around 75 events a year for various clients across the U.S. and in Canada. From bar activations to sampling events to hospitality events at the PGA, my clients wanted to differentiate their brand and leave their customers with a positive lasting impression. Along the way,…  Read more

2 min read

Making moves toward a healthier tomorrow

In 2017, Women & Children’s Hospital of Buffalo will move to a new location on the Buffalo Niagara Medical Campus, and take on a new name: the John R. Oishei Children’s Hospital. Moving a treasured hospital with deep emotional connections is no easy task—and we took on the communication aspect to ensure Western New Yorkers…  Read more

3 min read

Winning Websites

The Martin Group (TMG) was recently recognized by the Academy of Interactive Visual Arts (AIVA) for exceptional web design, web marketing and web advertising by scoring one gold and one silver award for client work in the annual global  W3 Awards. TMG received Gold for Corporate Communications for U&S Services, which engages visitors in a dynamic new…  Read more

2 min read

Real branding agencies wear pink.

TMG’s clients support the fight against breast cancer. October is Breast Cancer Awareness (BCA) Month and TMG is proud to work with clients that support the fight against a cancer that, when detected early, has one of the highest survival rates.   ECMC has always stressed the importance of getting screened. This year, many of…  Read more

2 min read

Martin Davison Public Relations Awarded 14 Excalibur Awards by the Public Relations Society of America

Martin Davison Public Relations received 14 awards as part of the PRSA Buffalo Niagara’s 2016 Excalibur Awards, held June 22 at the Tralf Music Hall in downtown Buffalo. MDPR and The Martin Group would like to congratulate Michael P. Hughes, senior VP of public affairs and marketing at Kaleida Health, for receiving the May C. Randazzo…  Read more

1 min read

The Martin Group Wins Five Commendations in the 15th Aster Awards

The Martin Group received five awards as part of the national Aster Awards, announced in June 2016. The Aster Awards are dedicated to recognizing the most talented healthcare marketing professionals for excellence in advertising. The Martin Group was awarded in the following categories:  Hospice Buffalo – GOLD “Stay Beautiful” poster Niagara Falls Memorial Medical Center –…  Read more

1 min read

Operation: Update is a success

For the last several years, The Martin Group has managed ECMC’s brand—from building a cohesive story in advertising and collateral to creating a strong social media presence. With these pieces in place, the medical center needed a website to reflect their evolved brand and better serve their patients and visitors from across Western New York.…  Read more

1 min read

New links for New Era Golf.

In addition to supporting “big league” sports like the NFL, NBA and MLB, New Era Cap produces an impressive line of high performance caps for golfers. To give New Era’s Golf division somewhere to put specialized content, showcase featured products, announce news and awards, and educate customers about the headwear line, New Era needed a…  Read more

1 min read

Branding BMG well.

A local healthcare industry giant for over 70 years, Buffalo Medical Group came to us for a complete rebranding to increase both general awareness and their base of primary care patients, particularly among the “young healthies” (ages 18-35) demographic. In addition to designing a new medically themed logo and mark with four separate quadrants, inspired…  Read more

1 min read

Public Relations for CanAm Connectivity.

Martin Davison PR recently facilitated the Peace Bridge Authority’s unveiling of the $24 million expanded and renovated U.S. Customs Commercial Building. 
The project is part of a comprehensive effort being made in and around the U.S. plaza to improve the Peace Bridge crossing and ensure that it remains a top international travel and trade corridor.…  Read more

1 min read

Building a better website.

U&S Services, Inc. is an expert in providing building solutions to a diverse client base. Whether that includes integrating building systems such as HVAC, energy monitoring, lighting, access control, video surveillance, fire detection, or life safety and security, customer-centric solutions are at the core of their business. Their building automation and energy management systems leverage existing network infrastructures and allow building performance…  Read more

1 min read

Win, place and save.

TMG’s relationship with the YMCA Buffalo Niagara continues with the promotion of the Y’s Trifecta Weekend. Encompassing radio and online media, the campaign’s purpose is to increase enrollment in their summer camp program. In addition to waiving the annual join fee from April 29 through May 1, the Trifecta Weekend highlights the Y’s Healthy Kids…  Read more

1 min read

A very good year.

TMG was happy to work with Evans Bank on their 2015 annual report to the public, shareholders and employees. With the title, “Headed in the Right Direction,” our goal was to showcase Buffalo’s resurgence by highlighting some of the commercial financing Evans has done. Speaking to the business community, we told how Evans is working…  Read more

1 min read

MDPR opens doors for Dave & Buster’s and Qdoba.

Martin Davison Public Relations recently completed two restaurant grand openings for national brands – each debuting in a new WNY market. In March, Dave & Buster’s opened its first Rochester location at The Marketplace Mall. MDPR hosted a VIP event, heavily covered by area media and with more than 1,100 registrations. MDPR recently helped with…  Read more

1 min read

Running and wrapping.

TMG Rochester’s latest project for the inaugural Women’s Right to Run 19K/5K involved wrapping the boardroom windows at Generations Bank headquarters with Run creative to promote awareness and registration efforts. With graphics printed on perforated vinyl and affixed to the outside of the boardroom, images can be seen clearly from the outside, while letting in…  Read more

1 min read

Have some self control.

The towering potential of a young person’s future can be toppled by an unplanned pregnancy, a sexually transmitted disease or other health issue. Kaleida Health (KH) wants to help 16-24 year olds in WNY’s inner city avoid these pitfalls through their Kaleida Health Family Planning Center at 1313 Main Street. To help spread awareness and…  Read more

1 min read

Riding Well.

TMG was honored to work with the Roswell Park Alliance Foundation to brand the Empire State Ride (ESR), a seven-day, 500+ mile biking adventure with the mission to win the fight against cancer. After analyzing the unique fundraising event through our Brand Fuel process, we created a new logo and tagline, along with concepts for…  Read more

1 min read

A golden era.

In keeping with the Super Bowl’s 50th anniversary, a common “golden” theme ran through this year’s NFL season. When TMG was charged with developing a concept and design branding for New Era Cap’s Super Bowl Gold Rush Party and Style Lounge event at The Battery in San Francisco, CA during Super Bowl weekend, we knew…  Read more

3 min read

Who Was The Real Super Bowl 50 Winner?

Last night’s Super Bowl was a battle between the Denver Broncos and Carolina Panthers – and the advertisers. We know who won the football game, but who won the advertising game? According to the USA Today, Hyundai’s ‘First Date’  commercial was number 1. We asked TMG and MDPR partners to share their favorite and least…  Read more

3 min read

GALA 22:6 Raises More Than $330,000 to Support Catholic Education in the Diocese of Buffalo

The Martin Group again served as sponsor for the 16th annual dinner and Martin Davison Public Relations provided PR support  The tears streamed down my face and the faces of many others at GALA 22:6 on Thursday night, Jan. 28, as those of us in attendance watched a heart-wrenching video about Natalie Lewis – a…  Read more

1 min read

All for a day’s work.

As Eaton Office Supply approached their 100th anniversary, they wanted to evolve their brand with a new logo, tagline and color palette. TMG was brought in to properly position Eaton as Western New York’s premier provider for office solutions (more than just supplies) and the brand of choice for their growing customer base. After utilizing…  Read more

1 min read

Athenex rises.

When global specialty oncology pharmaceutical company Kinex Pharmaceuticals renamed itself Athenex and acquired a new logo, The Martin Group was approached to help develop this new brand. To aid the transition, TMG overhauled their website, athenex.com, with the implementation of a new SEO strategy and incorporation of a new design. Inspired by Athena, the Greek…  Read more

1 min read

Establishing a basis for financial success.

TMG had the opportunity to develop a new brand for MassMutual Buffalo’s “The Establishment,” a facility in the Tony Walker Center, offering financial education courses designed for – and taught by – millennials. The first of its kind in Western New York, The Establishment offers courses including Making Sense of Student Loans, Credit Scores and Wine…  Read more

1 min read

That’s a wrap.

TMG is proud to have partnered with Kaleida Health to announce an incredible achievement for Gates Vascular Institute, a part of Buffalo General Medical Center: receiving a “Top 2% in the nation” ranking for cardiac surgery by the Society of Thoracic Surgeons. TMG developed a campaign theme of Hearts in the Right Place, signifying GVI’s…  Read more

1 min read

RiverWorks commits to health and wellness.

Martin Davison Public Relations planned the announcement for a five-year health and wellness partnership between Independent Health and RiverWorks, effective January 1, 2016. Healthy Options® menu items will now be available at RiverWorks’ food concessions and in its restaurant, and health, fitness and wellness-related activities will be scheduled throughout the year. Independent Health members will…  Read more

< 1 min read

Do what you love.

As part of a widespread employee recruitment campaign, the TMG and Wegmans teams collaborated to develop materials with which to attract new employees to the Wegmans family, including billboards, truck wraps, banners, in-store and outdoor signage, register magnets, door clings and stickers. Wegmans’ core values – empowerment, caring, making a difference, high standards and respect…  Read more

1 min read

Making a Scene

For the past two years, TMG has partnered with Niagara Falls Memorial Medical Center Foundation (Memorial) to create their invitation and collateral pieces for its annual black tie gala, The Premier. The theme of the gala this year is “A Midwinter’s Night Scene,” a play off of Shakespeare’s “A Midsummer’s Night Dream.” Featuring a creative…  Read more

1 min read

43Northern exposure.

Martin Davison Public Relations (MDPR) was proud to play a part in the culmination of the second year of 43North – the world’s largest business idea competition. 43North Week offered a weeklong celebration of innovation and entrepreneurship, featuring events and activities that engaged entrepreneurs, startups, venture capitalists, angel investors and the general Western New York…  Read more

1 min read

All about Rupp Baase.

After TMG successfully rebranded Buffalo law firm Rupp Baase Pfalzgraf Cunningham LLC, the next step was to follow up with a new website. To tackle the changing needs of the legal industry, the site is fully responsive – meeting the unique requirements of mobile, tablet and desktop/laptop platforms without compromising the user experience. To match…  Read more

4 min read

43North Week

The Martin Group and Martin Davison Public Relations are proud sponsors of 43North Week, which began last Wednesday, October 21, and wraps up Thursday at Shea’s Performing Arts Center. Beginning at 9 a.m. on Thursday, October 29 the 11 chosen finalists — out of 11,356 applicants — will pitch their ideas to a panel of…  Read more

1 min read

All the right moves.

Created as a fundraiser for the National Women’s Hall of Fame, the first Women’s Right to Run 19K will take place on Mother’s Day Weekend in 2016. When Menzo Case, President & CEO of event organizing sponsor and TMG client Generations Bank, brought us the opportunity to work on the 19K, we were honored to…  Read more

1 min read

Change for the better.

Once again, The Martin Group is producing the annual report for Catholic Charities of Buffalo (CCB). For the 2014 report, the overriding theme was “change,” as illustrated by the remarkable transformation of lives facilitated through the organization’s intervention. Utilizing CCB’s four main brand colors as a unifying design element, four client success stories were told,…  Read more

1 min read

A better newsletter.

With so much happening at Seneca Resorts & Casinos, it can be a challenge for patrons and players to keep up. Luckily, the recently revised format of the Seneca newsletter provides a comprehensive guide in a convenient monthly package. Previously a tri-fold mailer, the newsletter is now a 12-page booklet that consolidates special offers, promotional…  Read more

5 min read

Light The Way … Find a Cure

It was a warm, early fall evening on Friday, Sept. 25 with bright sunshine gradually giving way to a nearly full moon; the perfect setting for the 17th annual Light The Night® Walk in Delaware Park, to benefit the Leukemia & Lymphoma Society of Western & Central New York. The Light The Night Walk celebrates…  Read more

1 min read

Hearts in all the right places.

TMG is proud to partner with Kaleida Health (KH) in announcing that the Society of Thoracic Surgeons (STS) has ranked the team at Gates Vascular Institute (GVI) in the Top 2% in the nation for cardiac surgery. STS is an international organization whose goal is to ensure the best possible outcomes for surgeries performed within…  Read more

1 min read

One Beer. One Buffalo.

On August 14, aptly the same day as the first Buffalo Bills 2015-16 preseason game, Martin Davison Public Relations facilitated a press event around the tapping of the first kegs of One Buffalo beer, a unique collaboration between Southern Tier Brewing Company and Pegula Sports & Entertainment. (716) Food and Sport hosted Buffalo Bills and Sabres President…  Read more

1 min read

Show and Teller.

After Evans Bank’s Lancaster branch suffered a ravaging fire, the local financial institution decided to rebuild better than ever. Part of its improvement was the introduction of an innovative new banking experience – an Interactive Teller Machine (ITM) – to enhance customer service. To help educate Evans’ clients on the ITM and raise awareness, TMG…  Read more

1 min read

Provian protects!

After acquiring a new product, Niacet, a globally recognized, leading producer of anti-microbial salts serving the baked goods industry, turned to The Martin Group to help give it a strong launch. The product, called Provian, is an effective chemical that prevents the growth of listeria, a dangerous bacteria in meat. Provian is safer, more cost-effective…  Read more

1 min read

Give me a sign.

Last year, longtime TMG client Orville’s Home Appliances introduced Orville’s Sleep Centers, adding mattresses and bedding accessories to their product line. To highlight this new fixture in each of Orville’s six locations, TMG designed circular signage to hang from the ceiling and help direct customers. Maintaining the continuity of existing signage, most of the signs…  Read more

1 min read

Seneca Escapades.

When you’re driving around looking for something to do this summer, you may want to take a cue from one of the outdoor billboards created by TMG for Seneca Resorts & Casinos. Whether you’re seeking a scenic trip to the wonder of Niagara Falls, a happy hour with friends in downtown Buffalo or a glamorous…  Read more

1 min read

TMG A-OK with N-USA.

Obviously, we were pleased to learn recently that one of our newest clients, Niagara Tourism and Convention Corporation — known as Niagara USA — has seen a 100 percent increase in visitors compared to the first half of last summer. However, it was even more gratifying to see a quote from the Niagara USA CEO…  Read more

1 min read

Look, up in the sky…

As longtime supporters of the Mental Health Association of Erie County (MHA), TMG was pleased to serve as a sponsor for the Buffalo Superhero 5K Race and Wellness Walk, a collaborative fundraiser benefiting Compeer of Greater Buffalo and MHA. TMG’s mission was to support the promotion of the event through public relations and grassroots marketing…  Read more

1 min read

An All-Star campaign for New Era Cap.

As the Official On-Field Cap of Major League Baseball and the MLB All-Star Game, New Era Cap turned to TMG to lead the creative for the latter event’s limited edition 59FIFTY® cap. Playing off of New Era’s trademark statement and the cap’s dual striped design, we developed the headline “This is the Cap That Shows…  Read more

1 min read

6X6 Lacrosse scores a big win.

May is the biggest month of the year for lacrosse players, and The Martin Group’s 6X6 Lacrosse brand capitalized with some key media placement and smart content marketing at the sport’s NCAA Championship Weekend. 6X6 got the conversation started with a May 14 article on InsideLacrosse.com, the sport’s top media company, that detailed the brand’s…  Read more

1 min read

Hey, what’s the big idea?

43North–World’s Largest Business Idea Competition announced the conclusion of its year-two application period on June 24. Martin Davison Public Relations contributed to the applicant push for startups and entrepreneurs from around the world by helping coordinate a multi-city roadshow tour to engage out-of-market audiences, partnering with national organizations and incubators/accelerators, and organizing visits to Canada,…  Read more

1 min read

Attennnn-HUT!

The Bash, the popular annual fundraiser for the Western New York Chapter of the American Red Cross, is a favored cause supported by TMG, going back many years. For BASH*2015, our creative centered around its longstanding military theme (inspired by its original incarnation as The M*A*S*H Bash) and its well deserved reputation as one of…  Read more

1 min read

Showing what we’re made of.

Hundreds gathered recently at the WNY Women’s Foundation’s annual What She’s Made of Celebration, and The Martin Group was proud to continue our support of this organization and great event. Helping women and young girls become self-sufficient, this year’s event was an inspiring success, with guest speaker Dr. Esther S. Takeuchi speaking to the crowd…  Read more

1 min read

It’s time to win.

We’re proud to announce that the “It’s Time To Play” television spot created for Seneca Resorts & Casinos won a Bronze Telly Award in the Commercial category. Created with Propellerhead Media and post-production company DPost, the spot showcases the exotic and exciting amenities available at all of the Seneca facilities. Telly judges evaluate entries to…  Read more

1 min read

Hats off to the troops.

In commemoration of fallen American servicemen and women, New Era Cap produced a special cap that was worn by Major League Baseball players during this year’s Memorial Day weekend games. Our campaign to promote The New Era® MLB® Memorial Day Stars & Stripes 59FIFTY® Cap used the distinctive “digital camouflage” in the background, featured the…  Read more

1 min read

Why the Y?

Some civilians may be surprised to learn that the YMCA is more than just a neighborhood swim-and-gym. Offering a variety of programs and services, it is truly a community institution serving not only children, but all members of the family. Using their existing brand, TMG was charged with developing campaigns and messaging for the Y.…  Read more

1 min read

A campaign that matters.

Since being rebranded as Generations Bank, the Seneca Falls-based financial institution has focused on showing the public how they have remained “Rooted in the things that matter.” To illustrate the bank’s consistent values and community involvement, we focused the 2014 Annual Report around five individuals who epitomize the values Generations shares with the communities they…  Read more

1 min read

It’s time to ride.

Last summer, as part of our interim branding effort for Seneca Gaming Corporation, TMG “wrapped” a few Metro Rail subway cars to draw attention to Seneca Buffalo Creek Casino. This year, we’ve refreshed the campaign by incorporating the current “It’s Time To Play” design and widening the focus to include all of the Seneca Resorts…  Read more

1 min read

A beautiful day in the neighborhood.

When Peter and Rebecca McCauley, the owners of the Hudson Building (our next door neighbor at 483 Main Street), decided to host an event benefiting Hospice Buffalo, TMG was happy to participate as a sponsor. Motivated by Mrs. McCauley’s positive experiences with Hospice, the Give Back Event was created to thank the nurses of Hospice…  Read more

1 min read

Cheers to Southern Tier Brewing Company.

The Martin Group is proud to announce a new partnership with Southern Tier Brewing Company (STBC). Immediately, TMG sprang into action following Southern Tier’s victory in the USA Today “For The Win” Ultimate Craft Beer Bracket championship. STBC won a string of online matchups, fashioned after the NCAA March Madness Tournament. To maximize the opportunity…  Read more

1 min read

Happy 50th, Orville’s!

[vimeo id=”123092346″ align=”center” mode=”normal”autoplay=”no” maxwidth=”769″] Fifty years in business is truly an accomplishment worth celebrating. When one of our biggest clients, Orville’s Home Appliances (OHA), reached that golden milestone, they asked TMG to help them share the news and their excitement. We organized a comprehensive media campaign, utilizing print, television and radio that would build…  Read more

1 min read

A better campaign.

The Martin Group is proud to be the Agency of Record for Evans Bank. It’s always a pleasure to develop concepts for promoting their banking and financial services. Most recently, we had to showcase their Money Market Account (offering a market-leading 1.01% APY) and their new Mobile Deposit service (which allows customers to deposit a…  Read more

1 min read

Creative website? No problem.

When TMG undertook the comprehensive rebranding of the national nonprofit organization Creative Education Foundation (CEF), one of our assignments was a total reconsideration of their online presence. As one of the innovators in the field of imaginative thinking and leadership development, CEF needed a website that matched the level of the services they provide. Maintaining…  Read more

1 min read

TMG’s Pride and Joy: Rochester Wins Two Gold ADDYs.

It couldn’t be more appropriate that ‪“Pride and Joy”‬ was the theme of the 2015 Rochester Advertising Federation ADDY Awards, considering how proud and joyful we are to have opened our new Rochester‬ office last year. Congrats to our Rochester Team on TWO Gold ADDYs, for two amazing clients: Gold ADDY Three Brothers Winery & Estates –…  Read more

1 min read

This is the cap of sparkling creative.

New Era Cap wants to build awareness of their Diamond Era Collection in time for the new baseball season, so they’ve turned to The Martin Group. Featuring two key New Era technologies: COOLERA™ and SOLARERA™, which offer superior cooling and UV protection, respectively, Diamond Era caps are also lightweight, breathable and sweat wicking. These high…  Read more

1 min read

A positive Appeal.

The Martin Group partnered with Catholic Charities of Buffalo to conceive a theme for the 2015 Appeal, the organization’s annual fundraising campaign now in its 91st year. Our concept— “Find Good Within: protecting. strengthening. empowering.” – considers everyone has a story of how they got to where they are in life. It is about setting…  Read more

1 min read

It’s only natural.

When Garden of Life, one of the biggest players in the Natural Products Industry, came to TMG to create a brochure, they also enlisted us to help refresh their brand. Armed with an extensive line of products – vitamins, protein supplements, etc. – Garden of Life (GOL) needed to differentiate themselves in a massively congested…  Read more

1 min read

Bending the law.

When Western New York law firm Rupp Baase Pfalzgraf Cunningham LLC sought a full rebrand after organizational changes, they turned to TMG to create something innovative, fresh and unlike any other firm. With unparalleled energy and a passion for client satisfaction, Rupp Baase considers itself a different kind of law firm that’s reinventing how law…  Read more

1 min read

Going to the gala.

When the Catholic Diocese of Buffalo needed a rebrand of their “Making A Difference” fundraising dinner, which helps raise money to support WNY Catholic schools and students in need, they turned to TMG. Our comprehensive approach started with the title, which we renamed Gala 22:6. Inspired by the Book of Proverbs: Chapter 22, Verse 6, which…  Read more

1 min read

Wonderful wraps with Wegmans.

In 2014, we were fortunate enough to begin a relationship with Wegmans. First, Wegmans reached out to The Martin Group to design an upscale package for their Organic Lavender line of oils and sprays. The result was beautifully simple typographic packaging where each product was printed on a different color metallic/reflective stock. And then, for…  Read more

1 min read

From hire to higher to even higher.

TMG continued to promote the rebranding of Buffalo-based Imagine Staffing with signage at Buffalo Niagara International Airport. Imagine Staffing wanted to reach affluent, corporate customers, so our Media Services department helped negotiate terms for premier placement within the airport, where business travelers walk through every day. Featured on the Exit Wall and the East and…  Read more

1 min read

The promise of a Lifetime.

Lifetime Assistance, Inc., the largest, most comprehensive agency in the Greater Rochester area serving children and adults with developmental disabilities, reached out to the Martin Group for help with their Annual Appeal Fundraising Campaign. Our creative execution highlights that every life has promise, and the money raised helps individuals with disabilities to be as independent…  Read more

1 min read

A New York state of mind.

When our biggest client wanted to engage its biggest members, it led to one of the biggest pieces of work TMG assembled last year. To celebrate the ushering in of 2015, Seneca Niagara Resort & Casino planned an extravagant, New York City themed party (Seneca Allegany Resort & Casino featured Paris). The invitation they commissioned…  Read more

1 min read

Doing great things with First Niagara.

We’re honored to look back upon TMG’s long relationship with First Niagara Bank in launching their social media. Since March 2013, TMG provided weekly social media posts for First Niagara’s Twitter, Facebook, LinkedIn and Google+ channels surrounding the bank’s current events and market specific activities. Along with monitoring their social traffic, we submitted monthly reporting…  Read more

1 min read

An extraordinary day, every day.

[vimeo id=”108608205″ align=”center” mode=”normal”autoplay=”no” maxwidth=”769″] When our creative team decided to re-envision the image for ECMC, we knew we needed to incorporate its innovative facilities and expert team into a story of confident, compassionate care. Inspired in part by the “Day in the Life…” photo book series, we developed a concept that expressed ECMC’s everyday…  Read more

1 min read

Feeling “Light” headed.

Recently, New Era Cap charged TMG with shining some attention on their new NFL On-Field Reflective Collection. Featuring a reflective technology, the NFL team logos on the caps stand out with a camera flash (or under stadium lights). To help showcase how the unique technology “pops,” TMG crafted animated GIF and Flash files for New…  Read more

1 min read

Get Bak.

Image: Courtesy of The Buffalo News A new technology startup company, Bak USA, has become something of a media darling, thanks to the TMG public relations team. After being introduced to us by our friends at Phillips Lytle, Danish ex-pats JP and Ulla Bak are being recognized for building up Buffalo as a trailblazer in…  Read more

1 min read

Hard cider – easy sell.

When Three Brothers Wineries and Estates developed the ability to can their Red Apple Bombshell Hard Cider, they came to TMG in Rochester for packaging help. Since the cider is a part of their War Horse Brewing Company product line, we incorporated militarily stylized Vargas-style pin-up girls who appeal to both men and women and…  Read more

1 min read

A healthy campaign.

 Source: The Buffalo News Following up on the June announcement of “The Independent Health and Buffalo Bills Health and Wellness Challenge” to engage Western New Yorkers in healthy behaviors, TMG held an exciting media event on September 23. Conducted on the playing surface at Ralph Wilson Stadium, the news conference also included a media competition…  Read more

1 min read

Restaurant relaunch.

Earlier this year, TMG was tasked with refreshing the brand of Oliver’s Restaurant, one of the premier dining establishments in Western New York. Previous management held the restaurant for about thirty years, so current owner David Schutte wanted to appeal to a younger generation. A Brand Fuel injection addressed Oliver’s misunderstood image and encouraged present…  Read more

1 min read

Reintroducing Kaleida Health.

[vimeo id=”108607888″ align=”center” mode=”normal”autoplay=”no” maxwidth=”769″] Working closely with new Kaleida Health President and CEO Jody Lomeo, TMG was charged with rebranding the vast healthcare organization. Noting the outstanding and compassionate quality of care of Kaleida’s facilities—which include Millard Fillmore Suburban Hospital, Women & Children’s Hospital of Buffalo, DeGraff Memorial Hospital, Gates Vascular Institute and Buffalo…  Read more

1 min read

A walk on the heartwarming side.

[vimeo id=”110287174″ align=”center” mode=”normal”autoplay=”no” maxwidth=”769″] For their annual “Walking on Sunshine” fundraising event, Mary Cariola Children’s Center engaged TMG to concept a marketing campaign to increase awareness, attendance, and fundraising. The walk raises money to support Mary Cariola’s day and residential programs and services for developmentally disabled children ages 2-18. Because the children are what…  Read more

2 min read

The Circus Ring & the Brass Ring.

[vimeo id=”96720086″ align=”center” mode=”normal”autoplay=”no” maxwidth=”769″] When Orville’s Home Appliances approached us to create a flashbang of a campaign for their annual one-day warehouse sale, it was a juggling act. But we like a challenge. Everyone knows that good things don’t come around very often. And Orville’s Home Appliances’ annual warehouse sale is a not-to-be missed…  Read more

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A stellar invitation.

After Buffalo State College was well served by TMG on their highly successful “Transforming Lives” capital campaign, they turned to us to design elements for the October inauguration of their ninth president, Katherine S. Conway-Turner, Ph.D. Titled “Reaching for the Stars–Engagement, Excellence, and Social Responsibility,” the inauguration campaign encompassed an invitation package, program book, wall…  Read more

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Time to Play (on TV).

[vimeo id=”107590970″ align=”center” mode=”normal” autoplay=”no” maxwidth=”769″] [vimeo id=”107590969″ align=”center” mode=”normal” autoplay=”no” maxwidth=”769″] [vimeo id=”107590968″ align=”center” mode=”normal” autoplay=”no” maxwidth=”769″] This summer, TMG embarked on a massive rebranding campaign for one of our biggest clients—Seneca Gaming Corporation. By developing a Seneca Resorts and Casinos umbrella brand that covered every aspect of the organization, we enabled Seneca to…  Read more

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TLC for EJ at ECMC.

[vimeo id=”107602030″ align=”center” mode=”normal” autoplay=”no” maxwidth=”769px”] Two TMG clients came together as the popular Buffalo Bills quarterback, EJ Manuel, was featured in a recent 30-second television spot for the Erie County Medical Center (ECMC). After suffering an injury last year, Manuel was treated at ECMC, which is the “official health care provider” for the Buffalo…  Read more

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Hire learning.

Imagine an agency named by Business First as one of the fastest growing companies in Western New York, with a diverse, national client base, all set in a newly renovated office on Main Street in downtown Buffalo. It may sound familiar, but it actually describes Imagine Staffing, who came to TMG for a new high-end…  Read more

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Going into Vention.

Already pleased with the look of the brand TMG developed for them, Vention Medical tasked us to create 24” x 36” posters that would be used throughout their facilities. We had to come up with 15 concepts that would be presented to the Vention Management Team. Their mission was to show “who they are” with strong,…  Read more

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The hot seat.

No matter how much the Bills make us want to shout about their uncertain future, we can still get excited about the Club Seats at Ralph Wilson Stadium. When it came time to refresh the creative for the sales campaign to sell the Club Level amenities, we knew we could tackle it. Combining a focus…  Read more

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Creative Meets Creativity.

Founded in 1954, The Creative Education Foundation (CEF) established “Applied Imagination” and their Creative Problem Solving Institute (CPSI), developed by advertising legend Alex Osborn (creator of “brainstorming”) and Buffalo State College professor Sidney J. Parnes, is the oldest and longest running conference dedicated to the teaching and practice of creative skills. However, the education industry…  Read more

2 min read

Annual report. Perennial values.

As you might imagine, stuff changes pretty quickly in our business. That’s what makes it exciting and rewarding, and may be why there are so many TV shows about advertising. But every once in a while, it’s a nice change of pace to work with client that’s steady as they come. And that is why…  Read more

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Certifiably impressive.

Since 2012, TMG has had the pleasure of being the agency of choice for Kaleida Health’s Gates Vascular Institute. In that time, we’ve touted their renowned physicians. We’ve highlighted their impressive facilities. We’ve documented their successful outcomes. And now, we’ve shared the news that there’s even more reason to “Get to Gates.” Recently, GVI received certification from…  Read more

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Step right up and save.

Orville’s Home Appliances came to TMG in preparation for their annual warehouse sale. A sale like theirs, with low prices and trusted name brands, is already a pretty good show. But our creative team transformed it into the Greatest Sale on Earth with radio and TV spots, and plenty of environmental signage. Bold colors and…  Read more

2 min read

A clean bill of awards.

If you’ve ever worked at an agency before, you know there’s rarely a lot of time to reflect back on the work once it’s complete. So when we do get the opportunity to look at the big picture of what we’re producing, it can get a bit overwhelming. Such was the case when we sat…  Read more

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A secure partnership.

Security has come a long way in the past 25 years since our client U&S Services began protecting people and property in New York and Canada. But U&S does more than just recommend individual pieces of equipment and then move on to the next job. They’re partners over the long-term, helping clients expand their existing…  Read more

2 min read

The best just got better.

At TMG, we’ve been convinced for a while that we have the best clients in town. And recently, the best got better when Seneca Gaming Corporation named us as their agency of record for their three outstanding properties—Seneca Niagara Casino & Hotel, Seneca Allegany Casino & Hotel and Seneca Buffalo Creek Casino. We know what…  Read more

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Extra beneficial.

Employee benefits. They’re not typically a popular topic of conversation. That is, unless you experience a problem with your own. Which is precisely why our client P&A Group is the unsung hero for employees and employers alike. Since 1975, P&A has provided exceptional, efficient employee benefits and retirement plan administration services for businesses across the…  Read more

3 min read

Packing a motivational punch.

Contrary to popular belief, customers aren’t your only target audience. In fact, we often find that a company’s internal team members are crucial brand ambassadors. Take for instance, our client, Greatbatch. Last year for their inaugural Global Sales Meeting, we challenged the sales force to “Take Charge.” This year, Greatbatch wanted to go bigger, bolder…  Read more

2 min read

Brand sweet brand.

As an agency, we take great pleasure in partnering with thriving companies that just need the right brand to take their success to the next level. Such was the case when we had the opportunity to work with Clover Management, a premier property management company in Western New York and beyond. Our Brand Fuel process…  Read more

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Winning recognition.

At TMG, we love to create great work for our clients. But when that work wins recognition from our peers in the form of awards, it just keeps getting better. That’s why we’re proud to say that TMG brought home eight silver awards in early March at the annual ADDYS show. Held at Buffalo’s storied…  Read more

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Bringing historic savings to life.

As a longstanding TMG client, Orville’s Home Appliances is known for great savings and quality products, communicated via a colorful, four-page wrap for every Sunday’s paper. But for its annual Presidents’ Day sale, Orville’s needed something a little more…historic. So TMG created and produced a 30-second TV commercial, set to Orville’s catchy signature music. The…  Read more