So you want to make a video. Now what? Read more
As we gather together this week to share a meal with family and friends, the team at TMG pauses to give thanks for a monumental gift that has been given to our entire community; the new Oishei Children’s Hospital. The new Oishei Children’s Hospital is the first freestanding children’s hospital in New York State, and… Read more
What were the major crisis trends and what businesses suffered a corporate black eye in 2016? The Institute for Crisis Management (ICM) is out with its annual – and expanded – crisis report, having tracked more than 600,000 crisis stories in the news worldwide last year. According to the report, the most crisis-prone industries in… Read more
#1 – The Startup: Fanbassador A platform through which live performers are able to actively engage with their fans, Fanbassador allows music fans to dictate which artists come where, and when. Users are able to add cities to a tour, build their ideal music festival, request a setlist and purchase the exclusive merchandise of their… Read more
What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior… Read more
Annual Public Relations Society of America awards ceremony recognizes Buffalo Niagara PR efforts; MDPR wins 31 awards Read more
Lessons from a Professional Basketball Player Turned Entrepreneur Read more
A number of years ago I helped a client introduce a line of “squirrel-free” bird seed. For those not familiar with bird feeding – now the second most-popular hobby in the U.S. behind gardening – squirrels are wily little rascals that will outsmart just about anyone or anything that sets out to deny them access… Read more
So you want to spread the word about your brand. You’ve developed a public relations strategy and think you should capitalize on social media, too – but you can’t put your finger on how it integrates with your PR plan. Understanding how to utilize social media and PR together can be tricky. In this post,… Read more