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9 min read

5 Essential Digital Components For Higher Ed

As communities navigate the unprecedented COVID-19 pandemic, people around the world turn to digital communications to work, provide services, connect, collaborate, and continue their education. Many K-12 and higher education institutions have been challenged – some for the first time – to move to online learning for their entire student body. As a solely online…  Read more

5 min read

The new higher ed students and how to reach them

Your higher education institution’s marketing strategy is ahead of the game if you and your staff have realized that the stereotypical perception of college students—that the majority are 18- to 21-year-olds full-time students in it for the joy of learning—is dead wrong. Research shows that most students at your institution are already working, a little…  Read more

9 min read

Everybody gets to play in this game

A college student asked me recently why I chose advertising as a career. “Because it’s not math” was my response. There’s one correct answer in math, an infinite number in advertising. That’s why I love it and I suspect the reason that people are so fascinated by the biggest day of the year in advertising—your…  Read more

5 min read

People don’t give to universities. They give to people.

Giving is changing. In a time when everything is changing, that might not be a surprising statement. But it is more than people giving with a smartphone rather than by dropping a check into a reply envelope. A fundamental change is taking place in philanthropy—and it impacts colleges and universities and the way they go…  Read more

2 min read

Creativity and Branding: A Look into the Process

The Martin Group’s Dion Pender and Duane Bombard sat with Tenacious We, a podcast that discusses the grit and tenacity it takes to run a successful business in Upstate New York. Hosted by Erica Paolicelli, co-owner of Three Brothers Wineries and Estates, the group discussed corporate logo development, branding, and label design. Our team helped execute creative and branding…  Read more

3 min read

Emotive marketing and the psychology of holiday shopping

The holiday season is here again, and brands of all types are clamoring to capitalize on the festive feeling. As much as some people like to bemoan the “pumpkin-spicing” of what seems like every food product, it makes sense for businesses. Flavors like cinnamon, nutmeg, and peppermint can be enjoyed year-round, but there’s a reason…  Read more

6 min read

Branding & Identity: Communicating the Value of Place

Answering the big questions Often, we’re tasked with marketing not just the what, but the where. A medical center, for example, is more than just the vital services they provide. It’s the team of dedicated doctors, nurses, surgeons, and others who are entrusted to deliver the necessary care to each patient. And it’s the efficient,…  Read more

8 min read

Spending a Summer at The Martin Group 2018 Intern Takeaways

Pat Collins, Junior, Canisius College Rather than waiting for summer to pursue a job opening, I was fortunate enough to begin working at The Martin Group in the midst of my second semester of college. Seven months ago, in the dead of winter, I strode into 620 Main Street as a 20-year-old agency newcomer. Upon…  Read more

4 min read

Employee Spotlight: Jessica Black and Lesley Ruple

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Jessica Black, Studio Manager, and Lesley Ruple, Account Supervisor, as two more new additions to our Buffalo and Rochester teams compare laughs, hot dog preferences, and people they’d…  Read more

2 min read

To our wearer of many hats: Many hats off to you.

The Martin Group is proud to congratulate Senior Vice President and Managing Director Lisa Strock on being selected as one of Buffalo Business First’s 2018 Women of Influence and honored at a ceremony inside Buffalo’s Hyatt Regency on September 18. As deservedly being recognized as one of 25 vital female leaders in the region, Lisa’s…  Read more

11 min read

What The Martin Group is reading now – and you should be, too

In celebration of National Book Lovers Day, we asked team members to share the book they’re reading now or the best book they’ve read lately. From fantasy epics to forgotten Buffalo history to inspiring memoirs, here’s what’s on our reading list.   I Let You Go, by Clare Mackintosh It’s a fictional mystery and thriller…  Read more

3 min read

365 Days at 620 Main Street

The Martin Group sharpened its giant scissors and then cut the red ribbon for its new corporate headquarters, located at 620 Main Street in downtown Buffalo, in May 2017. In July and following an extensive interior renovation of the building, our firm made the official move two blocks north from what was then home (477…  Read more

11 min read

2018 Sports Marketing Trends

After a breakout year for our growing Martin Sport vertical, 2018 has proven to be another eventful year with new players and changes shaking up the sports marketing industry. Interacting with everyone from new startups to global brands and athletes, our team has wasted no time getting acquainted with the latest trends. We’ve been dedicated…  Read more

5 min read

Crisis Management Institute Issues its Annual Crisis Report

The Institute for Crisis Management (ICM) has issued its annual crisis report and  not surprisingly 2017 was another record year for crises in the news. Overall, the ICM tracked 801,620 crisis news stories last year, an increase of 25 percent from 2016. It noted a portion of the increase was due to the fact they…  Read more

5 min read

The Impact of Privacy on Digital Marketing

The internet is taking security and privacy much more seriously. After years of high profile breaches and leaks the public’s perception has changed regarding their personal data. More scrutiny is being given to the websites we use, their terms of service, and what information we’re willing to provide on a daily basis. Due to the…  Read more

6 min read

A lead generation campaign is useful for, well, just that – generating leads.

A lead generation campaign is useful for, well, just that – generating leads. It’s a great data-driven strategy for companies that want to have a clear measurement of their ROI, across marketing, advertising and media spends. So, how is a lead actually generated? There are a lot of pieces that can go into a lead…  Read more

3 min read

Logo and helmet designs unveiled for new Capital Region AFL team

Back in January, Albany AFL announced the “Albany Empire” as the new name for the new Arena Football League (AFL) team. Albany Empire represents the home team for the Capital of New York and the Empire State, along with the power needed to be successful in the tough, fast-paced sport of Arena Football. The team’s…  Read more

3 min read

The Heart of Cancer

With cancer becoming more pervasive than ever, oncology centers are expanding their services to meet the holistic needs of patients and their families. In response to the growing need for cancer care that addresses treatment from all angles—mind, body and spirit—Pluta Cancer Center decided to open a different kind of cancer center. They came to…  Read more

6 min read

The Martin Group Announces Expansion into Albany Market

Award-winning integrated communications agency’s Capital Region office a result of continued client roster growth and strategic relationship with Hearst Digital Agency BUFFALO/ROCHESTER/ALBANY, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency with offices in Buffalo and Rochester, N.Y., today announced the company’s expansion into the Capital Region, effective in March 2018. The agency…  Read more

2 min read

Cooking up conversations around our favorite cheese brand

Italy’s favorite cheese brand, Galbani Cheese, approached The Martin Group in early 2017 seeking help to grow and improve their U.S. social media presence. Galbani was struggling to develop a cohesive strategy that highlighted their products and recipes and aimed to attract, engage and increase cheese fans on Facebook, Instagram and Pinterest.   Insight In…  Read more

4 min read

Employing an office culture that works

You might think that including a ping-pong table and dartboard as part of your office floor plan (or budget) might be a waste of space and dollars, but at The Martin Group, they contribute to our firm’s atmosphere and employees’ creativity. Most of what you’ll read below is a reflection of the ways in which…  Read more

2 min read

TMG Wins 24 American Advertising Awards

The Martin Group earned 24 awards at the American Advertising Awards this past Friday, February 23rd, truly making it the #GreatastADDYsEver! The advertising industry’s largest competition hosted by the American Advertising Federation (AAF) took place at Kleinhans Music Hall. This competition receives over 40,000 submissions every year nationwide. The goal of the ADDYs is to…  Read more

8 min read

Our Favorite Ads

What a game. Great job Eagles! Now for the ads. Our team broke down their most (and least) favorites that aired during last night’s game. What were your most and least favorite ads?   The commercial that stuck with me the most was Budweiser’s “Stand by Me”.  With all the natural disasters this past year,…  Read more

17 min read

So you want to make a video. Now what?

So you want to make a video. Now what?  Read more

6 min read

You’ve probably heard the news that influencer marketing is on the rise.

You’ve probably heard the news that influencer marketing is on the rise.  Read more

1 min read

In 2017, we cut the red ribbon on our new corporate headquarters, 620 Main Street in Buffalo, New York

In 2017, we cut the red ribbon on our new corporate headquarters, 620 Main Street in Buffalo, New York and moved our more than 45 Buffalo associates to the heart of the city’s Theatre District. We’ve welcomed many clients through the door of our new headquarters. For those who have yet to experience 620 Main,…  Read more

4 min read

Combining strategic fundraising and branding

The most successful nonprofit campaigns—the ones that attract donors, volunteers and advocates—blend brand awareness, compelling messaging, attention-grabbing design and sound fundraising strategy. The Martin Group is proud of its new initiative to unite branding, awareness and fundraising strategies for area nonprofits, as well as announce the hiring of 25-year nonprofit veteran Karen Higman as practice…  Read more

5 min read

Teaming up with Ron Hawkins, Joe Nicastro and Tom Lillis to benefit the Leukemia Society

Pictured, from left; Dick Shaner, Erik Eimiller, Frank Nicastro, Ron Hawkins, Justin Rose, Garrett Shea, Joe Nicastro, and Tom Lillis Ron Hawkins is one of Canada’s most acclaimed and revered contemporary singer-songwriters. His iconic band, Lowest of the Low, has enjoyed many accolades through the years. In 1996, 2000 and again in 2005, Chart Magazine…  Read more

1 min read

Happy National Philanthropy Day - Global Outreach Mission

Today, November 15, is National Philanthropy Day, and in the nature of giving, we’re proud to highlight our impressive roster of non-profit clients. We’ll be recognizing some of our philanthropy partners throughout the holiday season, and to start things off, meet Global Outreach Mission Inc.: Global Outreach Mission Inc. / Change the World with a Giving…  Read more

4 min read

Market Research- New Apple Products

We all know by this point that Apple introduced its newest technology products yesterday: the iPhone 8, iPhone 8 Plus, iPhone X (10), Apple Watch Series 3 and the 4K Apple TV. These gadgets represent the company’s latest and greatest in sleek new devices. Focusing on the iPhones in particular, there are certainly notable features…  Read more

4 min read

It’s time to evolve your marketing

Trying to decide how to develop your marketing strategy? The first step is simple. Start with research. You can trust your instinct, but it is important to verify it with data.  Read more

16 min read

SEO In 45 Minutes

It’s one of the most commonly asked questions for marketers and business owners: how can I rank higher in search? The reason is simple: the amount of traffic you receive by ranking #1 for a specific term is tremendous compared to further down the page, which can have a huge impact on the success of your…  Read more

5 min read

Celebrate World Emoji Day

World Emoji Day is a perfect reason to celebrate this unique form of communication that is becoming more and more important to marketers. Yes, that’s right: emojis have gone mainstream. And just like those who a few years ago scoffed that Instagram was for teenagers, if you sleep on this invaluable method of visual messaging,…  Read more

2 min read

5 Reasons To Attend Startup Grind

#1 – The Startup: Fanbassador A platform through which live performers are able to actively engage with their fans, Fanbassador allows music fans to dictate which artists come where, and when. Users are able to add cities to a tour, build their ideal music festival, request a setlist and purchase the exclusive merchandise of their…  Read more

4 min read

What does the media really think of PR pros?

What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior…  Read more

4 min read

Martin Davison wins big at the Excalibur Awards

Annual Public Relations Society of America awards ceremony recognizes Buffalo Niagara PR efforts; MDPR wins 31 awards  Read more

6 min read

How to Brand and Promote your Event

At one point in my career, I found myself planning around 75 events a year for various clients across the U.S. and in Canada. From bar activations to sampling events to hospitality events at the PGA, my clients wanted to differentiate their brand and leave their customers with a positive lasting impression. Along the way,…  Read more

9 min read

From Scouting Players, to Scouting Companies

Lessons from a Professional Basketball Player Turned Entrepreneur  Read more

2 min read

Blake Ellis’s Internship Experience

I walked into The Martin Group for my interview and was immediately impressed with the environment. I could tell that this was an agency with a professional sense of design and spirit. I knew it was somewhere I would be able to develop and grow as a designer. A few weeks later, I began my…  Read more

1 min read

TMG is Presenting Sponsor for Seth Godin at Buffalo RiverWorks

The Martin Group (TMG) is pleased to be among the presenting sponsors list for Seth Godin’s Leading Innovation in the Social Sector event, which will be hosted at Buffalo RiverWorks from 7:30 a.m. to 5:00 p.m. on Thursday, April 27. Godin is a Buffalo native, Tufts University and Stanford School of Business graduate, and one…  Read more

2 min read

We Show Heart And Take Home 4 Cardiovascular Advertising Awards

The Martin Group (TMG) received four 2016 CardioVascular Advertising Awards (CVA Awards) for their work with the Gates Vascular Institute, part of Buffalo General Medical Center – including two gold and two silver awards for the “Hearts in the Right Place” campaign. The CVA Awards is the nation’s leading competition recognizing the most talented healthcare…  Read more

5 min read

The 11th Anniversary of Twitter’s First Tweet

11 years of Twitter – What’s Next? Do you remember your first tweet? Today, we remember the first-ever post on Twitter, penned by CEO Jack Dorsey on March 21, 2006: “just setting up my twttr.” Twitter was created in 2006 (with the original name Twttr), by four friends who met working at a podcasting company.…  Read more

2 min read

TMG Awarded 13 American Advertising Awards by the American Advertising Federation

TMG earned 13 awards as part of the American Advertising Awards Buffalo, hosted by American Advertising Federation (AAF) Buffalo on Friday, March 10. Formerly known as the ADDYs, the American Advertising Awards honor advertising professionals, along with the best local advertising and marketing work from the previous year. Over 500 professional and student entries were scored…  Read more

5 min read

Weighing the Benefits of a Positive Corporate Reputation

In my last two blogs I discussed how actions speak louder than words when it comes to building and maintaining a positive corporate reputation. I also examined how two well-known and once highly respected companies – Volkswagen and Chipotle Mexican Grill – suffered the consequences of their actions, along with the negative impact crises had…  Read more

1 min read

For lease starting May 2017 – 477 Main Street, Buffalo, NY

This urban office space—and current home of The Martin Group—is perfect for the professional services firm looking to expand or move into the city and take part in downtown’s ongoing resurgence. Located one block from Lafayette Square, prospective tenant will enjoy easy walks down Main Street to a number of amenities, as well as Metro…  Read more

6 min read

2017 Sports Marketing Trends

It’s been a busy start to 2017 for The Martin Group, as our Martin Sport vertical has had the opportunity to travel to New York and Baltimore and have high-level discussions with a host of sports executives from a variety of industries — in addition to attending the 2017 PGA Merchandise Show. From athletes to brand…  Read more

6 min read

Top Takeaways From 2017 PGA Merchandise Show

What’s better than Buffalo in late January? Pretty much anything. And where better to seek refuge from the gray skies and bitter cold days than the Sunshine State? Okay, I know, it could be worse (as we communally reflect on the winter of 2015), but turn down a chance to join over 40,000 golf enthusiasts…  Read more

1 min read

Postage Costs Increasing Sunday; Adjust Your Direct Mail Budget Accordingly

With its economic and environmental efficiency, we love email marketing for producing campaign analytics and calculating ROIs. But for customers, there’s no denying that receiving a physical piece of branded snail-mail is often hard to ignore and leaves a lasting impression. Therefore, keep direct mail in your marketing mix and be prepared as the U.S.…  Read more

3 min read

Winning Websites

The Martin Group (TMG) was recently recognized by the Academy of Interactive Visual Arts (AIVA) for exceptional web design, web marketing and web advertising by scoring one gold and one silver award for client work in the annual global  W3 Awards. TMG received Gold for Corporate Communications for U&S Services, which engages visitors in a dynamic new…  Read more

2 min read

TMG Ad Campaign for Middle Ages Brewing Sparks Debate

The Internet is an interesting place. There are corners where people debate if the wristwatch one of the Orcs was wearing in The Lord of the Rings was a mistake or if Orcs really prefer Timex. And why do they need to tell time anyway? A while back, The Martin Group created an award-winning campaign…  Read more

3 min read

Three Things Kelli Putney Learned at Bizwomen’s #MentoringMonday

  On Monday, April 4th, Kelli joined more than 10,000 women in 43 cities nationwide for Bizwomen’s third annual “Mentoring Monday,” in our very own city of Buffalo, New York. In this unique event, mentors and mentees came together for seven-minute discussions, and when the bell rings, the mentee must move on. It was a…  Read more

4 min read

Good News, Bad News on the Crisis Communications Front in 2015

There was some good news on the crisis communications front last year according to The Institute for Crisis Management (ICM), which just released its annual report for 2015. It found crisis stories in the news decreased by six percent from the previous year. Unfortunately, those crises in the news were no less alarming or damaging…  Read more

2 min read

PR 101 for Startups– Determining What is Newsworthy

Last month, Martin Davison Public Relations joined forces with the Buffalo Niagara Medical Campus to host PR101, a free seminar for startups in LEARN at the Innovation Center. PR101 was an overview of DIY media exposure for startups, companies that may not be able to afford a PR firm or a practitioner in-house. We briefed…  Read more

3 min read

Who Was The Real Super Bowl 50 Winner?

Last night’s Super Bowl was a battle between the Denver Broncos and Carolina Panthers – and the advertisers. We know who won the football game, but who won the advertising game? According to the USA Today, Hyundai’s ‘First Date’  commercial was number 1. We asked TMG and MDPR partners to share their favorite and least…  Read more

3 min read

An ad nerd’s take on the Super Bowl

  This Sunday is the most exciting day of the year for advertisers – the Super Bowl. How many people do you know who watch the game, strictly for the commercials? I’m sure quite a few… We all know our favorites. Whether it’s a talking baby or a Clydesdale – commercials resonate with us, and…  Read more

10 min read

The 12 “Tips” of Christmas

Your Holiday gift guide to a successful year of earned media in 2016 I enjoy media relations; good old-fashioned publicity. It’s challenging yet very rewarding successfully pitching a feature story, arranging for an interview, positioning a spokesperson as a thought leader to address a particular topic currently in the news, or issuing an advisory that…  Read more

4 min read

The Martin Group to Purchase Historic 620 Main Street

Buffalo, N.Y. – The Martin Group (TMG), Buffalo’s leading full-service advertising, branding and public relations firm, has announced plans to purchase the historic 620 Main Street building, located in the City of Buffalo’s Theater District. TMG is currently headquartered at 477 Main Street, a building purchased in 2008 and subsequently renovated by Tod Martin, TMG’s…  Read more

10 min read

National Doughnut Day Brings Back Krispy Kreme Publicity Memories

Grand opening of the new Dave & Buster’s at Galleria brings back memories of Krispy Kreme publicity.  Those of you old enough to remember The Rocky and Bullwinkle Show or familiar with it through reruns on Nickelodeon, Cartoon Network or Boomerang will undoubtedly recall the Wayback Machine, a device used to transport the characters Mr.…  Read more

4 min read

43North Week

The Martin Group and Martin Davison Public Relations are proud sponsors of 43North Week, which began last Wednesday, October 21, and wraps up Thursday at Shea’s Performing Arts Center. Beginning at 9 a.m. on Thursday, October 29 the 11 chosen finalists — out of 11,356 applicants — will pitch their ideas to a panel of…  Read more

6 min read

The Business First Roundtable Features Tod Martin

The recent resurgence of Buffalo continues to amaze, from the transformation of downtown to the thriving startup community to the growth of our medical campuses and international companies like New Era Cap, Delaware North and Rich’s Products. We’re honored to be a part of this evolution, and we were thrilled to have our Principal/Chief Creative…  Read more

11 min read

The Martin Group Is Hiring: RFP/Proposal Writer, Senior Brand Manager, Brand Manager, Brand Coordinator.

In addition to our Front-End Web Developer and Designer opening, The Martin Group currently has four other job opportunities for candidates looking to join our growing team that is headquartered in Buffalo, N.Y., and also has a second office in Rochester, N.Y. RFP/PROPOSAL WRITER The Martin Group (TMG) is hiring an RFP/Proposal Writer. Our ideal…  Read more

1 min read

Showing what we’re made of.

Hundreds gathered recently at the WNY Women’s Foundation’s annual What She’s Made of Celebration, and The Martin Group was proud to continue our support of this organization and great event. Helping women and young girls become self-sufficient, this year’s event was an inspiring success, with guest speaker Dr. Esther S. Takeuchi speaking to the crowd…  Read more

1 min read

It’s time to win.

We’re proud to announce that the “It’s Time To Play” television spot created for Seneca Resorts & Casinos won a Bronze Telly Award in the Commercial category. Created with Propellerhead Media and post-production company DPost, the spot showcases the exotic and exciting amenities available at all of the Seneca facilities. Telly judges evaluate entries to…  Read more

1 min read

Rewarding Awards.

Serving as Presenting Agency at the annual Advertising Club of Buffalo’s ADDY Awards isn’t an easy task. It involves branding, concepting and event management for Western New York’s awards show that honors the best in marketing and advertising. It also involves following in the footsteps of many other talented agencies and presenting to a discerning…  Read more

2 min read

The Power of The Brand: Tod Martin Speaks at Global New Era Summit.

BUFFALO, N.Y. — Tod D. Martin, founder, president and chief creative officer of The Martin Group (TMG), a premier branding, advertising, and public relations firm with offices in Buffalo and Rochester, was the keynote speaker at a global conference for leaders from New Era Cap Company and more than 200 of their partner supplier companies from around…  Read more

1 min read

TMG’s Pride and Joy: Rochester Wins Two Gold ADDYs.

It couldn’t be more appropriate that ‪“Pride and Joy”‬ was the theme of the 2015 Rochester Advertising Federation ADDY Awards, considering how proud and joyful we are to have opened our new Rochester‬ office last year. Congrats to our Rochester Team on TWO Gold ADDYs, for two amazing clients: Gold ADDY Three Brothers Winery & Estates –…  Read more

4 min read

See, The ADDYs Are Rewarding.

We couldn’t have picked a more apt theme for the Advertising Club of Buffalo’s 2015 WNY ADDY Awards. As this year’s presenting agency, we ran with a “See, The ADDYs Are Rewarding” tagline. And after all the hours and long nights we put in to produce a uniquely creative, strategically weird and finely tuned show…  Read more

3 min read

Tod D. Martin Named 2015 David I. Levy Communicator of the Year.

BUFFALO, N.Y., March 6, 2015 – Tod D. Martin, founder, president and chief creative officer of The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, received the David I. Levy Communicator of the Year Award at the Advertising Club of Buffalo’s 2015 ADDY Awards on Friday evening. The…  Read more

4 min read

TMG’s Favorite Super Bowl XLIX Commercials.

Sunday’s Super Bowl was the most-watched in the event’s history, with 114.5 million U.S. viewers and topping out at 120 million during the crazy ending that saw the Patriots beat the Seahawks 28-24. Does that mean advertisers who ponied up $4.5 million for a 30-second spot got their money’s worth? As always with the Super…  Read more

10 min read

Super Bowl Advertising Strategy.

You’ve got the chance of a lifetime: your client ponied up the crisp $4.5 million it took to buy 30 seconds on the Super Bowl this year. Your job is to make the most of this potentially life-changing opportunity to put your ad in front of the biggest audience in the world. It won’t be easy, though.…  Read more

1 min read

Not-so-secretly admired.

Admiration is an important part of any company’s DNA; therefore, we’re very proud of our latest accolade. Buffalo Business First recently honored 17 local businesses as “WNY’s Most Admired Companies,” and The Martin Group made the distinguished list. With some assistance from readers, the publication narrowed down companies “that deserve to be respected,” Business First…  Read more

5 min read

Top Ad Trends of 2014.

It’s been a crazy year in the advertising, marketing and public relations worlds, as media continues to evolve and digital and social platforms demand more time and influence. We at The Martin Group would like to wish you the happiest of New Years, and we look forward to working with you all in 2015. To put a…  Read more

1 min read

Distinguished Company.

For the second time in four years, TMG has been recognized by Buffalo Business First as one of WNY’s Top Private Companies. The list honors the region’s top privately held companies with revenues of at least $5 million beginning in 2012. We were previously named to the list in 2011. This year’s Top Private Companies in WNY…  Read more

1 min read

Chip on the new block.

On Thursday, October 16, TMG opened its doors for Urban Land Institute Western New York’s “Reviving and Rebuilding the 500 Block of Main Street.” Showcasing the new projects enlivening our corner of the world, the event offered participants the opportunity to experience firsthand some of the revitalized buildings on our historic block and to meet…  Read more

< 1 min read

Under construction!

TMG’s next big project is still in development. We can’t say much, but let’s just say a certain WNY advertising award ceremony is getting the Brand Fuel process. Stay tuned.  Read more

5 min read

The Martin Group Acquires Travers Collins.

The Martin Group (TMG) announced today it has acquired Travers Collins & Company and will absorb the nucleus of the Travers Collins client list and numerous employees to significantly expand its in-house public relations practice to complement TMG’s fast-growing branding, advertising and digital offerings. The transaction is effective immediately; terms were not disclosed. TMG, based in new offices at…  Read more

2 min read

Honoring growth.

Here at TMG, we talk a lot about the revitalization of Buffalo. It’s because we see it firsthand every day. Not only in the new construction and rehabilitation projects happening all around downtown, but in the business realm as well. Local companies – both new and established – are making an impact and thriving in…  Read more

2 min read

A clean bill of awards.

If you’ve ever worked at an agency before, you know there’s rarely a lot of time to reflect back on the work once it’s complete. So when we do get the opportunity to look at the big picture of what we’re producing, it can get a bit overwhelming. Such was the case when we sat…  Read more

1 min read

Winning recognition.

At TMG, we love to create great work for our clients. But when that work wins recognition from our peers in the form of awards, it just keeps getting better. That’s why we’re proud to say that TMG brought home eight silver awards in early March at the annual ADDYS show. Held at Buffalo’s storied…  Read more