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6 min read

5 Must-Have Elements to a Successful Lead Generation Campaign

A lead generation campaign is useful for, well, just that – generating leads. It’s a great data-driven strategy for companies that want to have a clear measurement of their ROI, across marketing, advertising and media spends. So, how is a lead actually generated? There are a lot of pieces that can go into a lead…  Read more

5 min read

Influencing Authentically on Social Platforms

While it shouldn’t be unfamiliar to anyone using social media these days, there is one form of advertising that has changed the industry landscape. Influencer Marketing. By taking the form of a “word of mouth” approach in marketing, influencers intend to sell products by way of making recommendations to their followers. For the consumer, it…  Read more

10 min read

Top Packaging Trends for 2022

As the world moves in a more sustainable direction and continues to recover post-pandemic, our resident packaging experts—Lianne Coogan, Melissa Ortiz, and Rachel Giralico—collected their thoughts on packaging trends happening right now. From color choices and design, consumer targeting and e-commerce, we break down the best ways to balance practicality with style.  What trends are…  Read more

4 min read

Video Production in a Post-Pandemic World

As in most industries, the pandemic not only caused a momentary shut down of video production, but also left an indelible mark on how creators, agencies, and in-house teams produce video content. From safety protocols to remote working, new limitations and challenges have forced us to get creative with more than just the work itself.…  Read more

9 min read

The Importance of Brand-Building in Higher Education

As marketers, we are voracious consumers of all manner of marketing. We are naturally curious observers of human behavior, pop culture, disruptive innovation, sociopolitical trends, and a whole lot more. Thinking about how goods, services, and ideas are packaged and sold keeps us up at night. That and binge-watching “Criminal Minds.” But I digress. Recruitment,…  Read more

12 min read

South by Southwest 2022: Q&A with Amanda Clark

This year, our very own Amanda Clark spent 10 days exploring everything that South by Southwest (SXSW) had to offer. As its first year back in full-swing, Amanda took in as much as she could, from healthcare marketing to professional development. When she returned, Amanda had a head full of new ideas and insights. She…  Read more

8 min read

PR Lessons from Spartan CEO’s ‘No Retreat: Business Bootcamp’

Spend five minutes on Zoom with Joe De Sena, founder and CEO of Spartan, the world’s leading endurance sports and extreme wellness brand, and you’ll come away with a dozen ways to improve yourself. He’s that type of magnetic leader. (And he walks the walk; Joe just returned from a humanitarian trip to Ukraine’s border, where…  Read more

7 min read

How Sports Brands Can Utilize New Digital Channels

The sports world has been in a constant state of change over the last two years, as COVID shut-downs, supply-chain disruptions, and rising political advocacy have forced massive evolution across the industry. And as with just about every line of business, the pandemic has fast-forwarded a host of digital evolutions that have dramatically impacted consumers,…  Read more

8 min read

What's Next in Healthcare Marketing

It’s officially 2022… or is it 2020, too? 🤔 For nearly two years, the healthcare industry has been at the eye of the COVID-19 storm, responsible for containing the virus, caring for sick patients and keeping themselves healthy, all while working to develop an effective treatment on a global scale. The industry has undoubtedly taken…  Read more