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12 min read

Entering the New Age of Digital and Social Media

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more

4 min read

COVID-19 + Influencer Marketing

As the effects of the COVID-19 lockdown continue to disrupt business and creators’ summer plans, many consumer-facing influencers (fashion, fitness, food & beverage, etc.) have been able to easily adjust to creating appropriate content for the pandemic. Forbes shows influencers are more influential than ever with: Increased traffic to their social channels and website blogs…  Read more

7 min read

Social Media Marketing in the Age of COVID-19

Let’s begin by swallowing a hard pill: you can’t be prepared for everything. Even as marketing experts, social media requires a balance of being prepared and knowing how to be reactive. How do you react to a global health pandemic as a brand on social media? Unfortunately, there isn’t a guideline that dates past March…  Read more

9 min read

Helping Clients Navigate the COVID-19 Crisis

As we all know, the ongoing COVID-19 situation is fundamentally disrupting virtually every facet of our lives – and brand communications is no exception. And for organizations of all sizes, across virtually all sectors, the lynchpin of navigating this unprecedented situation has been effective internal and external communications. At The Martin Group, we’ve been busy…  Read more

10 min read

Instagram Marketing Trends: Changing With the Times

It isn’t news that Instagram is becoming the preferred social channel above all others, but what about the growth of features and opportunities on the platform? One billion people use Instagram every month; this means marketers and brands alike have a lot of power to harness with the mobile app. Instagram is no longer only…  Read more

4 min read

How Hiding Likes on Instagram Will Affect Influencer Marketing

While Instagram remains the king of B2C social media and influencer marketing, the decision to remove likes is a monumental shift for the platform. In 2019, Instagram concluded its trial run of hidden likes in Australia, Canada, New Zealand, Ireland, Italy, Japan and Brazil; the update has officially started rolling out in the United States.…  Read more

9 min read

Digital Marketing Trends You'll Want to Include in 2020

As we move into the new decade, the digital landscape continues to evolve to meet the needs of consumers. It’s up to marketers to be innovative and reach people on the channels they’re using, and to engage with them in the way they prefer. Lead generation and traffic are still top-of-mind for marketers, which means…  Read more

17 min read

So you want to make a video. Now what?

So you want to make a video. Now what?  Read more

8 min read

What Facebook's News Feed Change Means for Marketers

Typing “Facebook news feed changes” into Google less than two weeks after the news dropped yields 36 million results, including a story from Adweek calling it a “nuclear bomb.” This is clearly a hotly debated topic on a subject that is full of uncertainty at this point. What we do know is that Facebook has…  Read more

8 min read

2017 could have been the year that social media grew up

2017 could have been the year that social media grew up. And while that statement undervalues the impact social media has had over the last decade, when it comes to mainstream appreciation and respect for what platforms like Facebook, Twitter, YouTube and Instagram can do in today’s digital age, getting hauled in front of Congress…  Read more

3 min read

Giving Thanks for Children’s Hospital

As we gather together this week to share a meal with family and friends, the team at TMG pauses to give thanks for a monumental gift that has been given to our entire community; the new Oishei Children’s Hospital. The new Oishei Children’s Hospital is the first freestanding children’s hospital in New York State, and…  Read more

5 min read

Celebrate World Emoji Day

World Emoji Day is a perfect reason to celebrate this unique form of communication that is becoming more and more important to marketers. Yes, that’s right: emojis have gone mainstream. And just like those who a few years ago scoffed that Instagram was for teenagers, if you sleep on this invaluable method of visual messaging,…  Read more

6 min read

Make Social Media Profitable For Your Business

Social media gives you the opportunity to be your own publisher and control the message about your brand. So, how do you make social media profitable for your business? Let us show you the ways.  Read more

5 min read

Totes McGoats: Brilliant Public Relations or Accidental Genius?

(Photo Courtesy of WGRZ) Our Martin Davison PR team weighs in on the Totes McGoats phenomenon, analyzing the PR impact and potential of this creepy mascot from Niagara Falls. Brilliant strategic PR move or accidental genius? Tell us what you think. Oliver Hays (Senior PR Manager): So this Totes McGoats character is breaking the internet;…  Read more

1 min read

Ping Pong Diplomacy

On August 28, TMG and Martin Davison PR attended the inaugural Ping Pong Diplomacy tournament at 43North, on Ellicott Street in downtown Buffalo. Staffers Matt Davison, Oliver Hays, Blake Carbone and Kelsey Hanks vied for the championship title as observers networked with resident startup companies in the 43North incubator space. Check out 43North’s Ping Pong…  Read more

4 min read

Newsworthy Crises Continued Their Upward Trend Last Year; Is Your Company or Organization Prepared to Handle One?

The Institute for Crisis Management (ICM) recently released its annual report for 2014 and if you think crises facing businesses and other organizations are on the decline you better think again. The annual report, a compilation of news, trends and the identification of industries most prone to a crisis, identified more than 223,000 crisis news stories…  Read more

9 min read

How To Build a Community on Instagram.

By Kevin Heffernan Brand Coordinator Aside from my work at TMG, I recently started a very small business that is navigating its way through various social media platforms while we seek to grow our brand. Through various trials with Facebook and Twitter, we found our strength on Instagram because of its emphasis on public interaction…  Read more

1 min read

At home with the world.

November’s Winter Storm Snowvember shut down many parts of Western New York, but didn’t stop TMG Social Media Manager John Jiloty from illustrating the storm’s effects online. Trapped in the Southtowns, John posted a host of Vine videos and photos on Twitter, Facebook and Instagram through his own accounts and TMG’s. Meanwhile, a reporter from…  Read more