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17 min read

So you want to make a video. Now what?

So you want to make a video. Now what?  Read more

8 min read

What Facebook's News Feed Change Means for Marketers

Typing “Facebook news feed changes” into Google less than two weeks after the news dropped yields 36 million results, including a story from Adweek calling it a “nuclear bomb.” This is clearly a hotly debated topic on a subject that is full of uncertainty at this point. What we do know is that Facebook has…  Read more

8 min read

2017 could have been the year that social media grew up

2017 could have been the year that social media grew up. And while that statement undervalues the impact social media has had over the last decade, when it comes to mainstream appreciation and respect for what platforms like Facebook, Twitter, YouTube and Instagram can do in today’s digital age, getting hauled in front of Congress…  Read more

3 min read

Giving Thanks for Children’s Hospital

As we gather together this week to share a meal with family and friends, the team at TMG pauses to give thanks for a monumental gift that has been given to our entire community; the new Oishei Children’s Hospital. The new Oishei Children’s Hospital is the first freestanding children’s hospital in New York State, and…  Read more

5 min read

Celebrate World Emoji Day

World Emoji Day is a perfect reason to celebrate this unique form of communication that is becoming more and more important to marketers. Yes, that’s right: emojis have gone mainstream. And just like those who a few years ago scoffed that Instagram was for teenagers, if you sleep on this invaluable method of visual messaging,…  Read more

6 min read

Make Social Media Profitable For Your Business

Social media gives you the opportunity to be your own publisher and control the message about your brand. So, how do you make social media profitable for your business? Let us show you the ways.  Read more

5 min read

Totes McGoats: Brilliant Public Relations or Accidental Genius?

(Photo Courtesy of WGRZ) Our Martin Davison PR team weighs in on the Totes McGoats phenomenon, analyzing the PR impact and potential of this creepy mascot from Niagara Falls. Brilliant strategic PR move or accidental genius? Tell us what you think. Oliver Hays (Senior PR Manager): So this Totes McGoats character is breaking the internet;…  Read more

1 min read

Ping Pong Diplomacy

On August 28, TMG and Martin Davison PR attended the inaugural Ping Pong Diplomacy tournament at 43North, on Ellicott Street in downtown Buffalo. Staffers Matt Davison, Oliver Hays, Blake Carbone and Kelsey Hanks vied for the championship title as observers networked with resident startup companies in the 43North incubator space. Check out 43North’s Ping Pong…  Read more

4 min read

Newsworthy Crises Continued Their Upward Trend Last Year; Is Your Company or Organization Prepared to Handle One?

The Institute for Crisis Management (ICM) recently released its annual report for 2014 and if you think crises facing businesses and other organizations are on the decline you better think again. The annual report, a compilation of news, trends and the identification of industries most prone to a crisis, identified more than 223,000 crisis news stories…  Read more

9 min read

How To Build a Community on Instagram.

By Kevin Heffernan Brand Coordinator Aside from my work at TMG, I recently started a very small business that is navigating its way through various social media platforms while we seek to grow our brand. Through various trials with Facebook and Twitter, we found our strength on Instagram because of its emphasis on public interaction…  Read more