A creative and inclusive leader with experience in marketing, communication, partnerships and strategic planning, Liz DiLullo Brown became the first female senior executive at Little League International. She currently serves as the organization’s chief marketing officer and senior vice president of marketing and communications, is a mom of two and is a lifelong believer in…  Read more

Verna Volker is from the Navajo Nation. She started running in 2009 and noticed the lack of Native women in the running community – from advertisements to product ambassadors, to podium finishers. She created the social media account Native Women Running to support others like herself and amplify their stories. The account has become a…  Read more

As the holidays approach, whispers of all the best family recipes have been sweeping the office, with staff competing for who has the best family recipes, what were most excited for, and of course – a bit of time off. While the The Martin Group’s office might quiet down in the coming weeks, our holiday…  Read more

Inspiration comes in many forms. To honor Women’s History Month and the groundbreaking women who have come before, we asked members of female leadership at The Martin Group about women who have made a difference in their lives and what advice they can pass down to the next generation. This year’s International Women’s Day theme…  Read more

This past spring, The Martin Group heralded the efforts of some of our clients working on Western New York’s front lines of the ongoing COVID-19 pandemic. Selfless, overworked, and overwhelmed, they helped the region weather the virus’s initial outbreak, then stabilize critical matters throughout the summer months. Nine months after its initial impact, the fight…  Read more

In a year of tragedy and change, this fall has been marked by even more uncertainty trying to figure out the impact that back-to-school, colder weather, and shorter days will bring as we continue to navigate the COVID-19 pandemic. The Martin Group has been operating 100% remote since March when the pandemic began. After receiving…  Read more

Music can be many things for legions of people. It’s the rhythm and blues through days, nights and weekends. It’s a time portal, evoking long-forgotten memories with a single spin. And, as noted in a May 2020 story published by University of Michigan Medicine, it can be a powerful healer. Music therapy—the clinical and evidence-based…  Read more

The most recent Gallup survey on telecommuting (released in 2017) revealed that 43% of Americans occasionally work from home (WFH). This seems reasonable, as enabling technology, family responsibilities, and the constraints of commuting have made telecommuting a favorable option—from time to time. But with the current COVID-19 health crisis affecting workers everywhere, time-to-time has transitioned…  Read more

A college student asked me recently why I chose advertising as a career. “Because it’s not math” was my response. There’s one correct answer in math, an infinite number in advertising. That’s why I love it and I suspect the reason that people are so fascinated by the biggest day of the year in advertising—your…  Read more