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7 min read

Revisiting Those on the Front Lines

This past spring, The Martin Group heralded the efforts of some of our clients working on Western New York’s front lines of the ongoing COVID-19 pandemic. Selfless, overworked, and overwhelmed, they helped the region weather the virus’s initial outbreak, then stabilize critical matters throughout the summer months. Nine months after its initial impact, the fight…  Read more

7 min read

Navigating A Global Pandemic

In a year of tragedy and change, this fall has been marked by even more uncertainty trying to figure out the impact that back-to-school, colder weather, and shorter days will bring as we continue to navigate the COVID-19 pandemic. The Martin Group has been operating 100% remote since March when the pandemic began. After receiving…  Read more

8 min read

Martin Summer Playlist

Music can be many things for legions of people. It’s the rhythm and blues through days, nights and weekends. It’s a time portal, evoking long-forgotten memories with a single spin. And, as noted in a May 2020 story published by University of Michigan Medicine, it can be a powerful healer. Music therapy—the clinical and evidence-based…  Read more

10 min read

Tips While Working From Home

The most recent Gallup survey on telecommuting (released in 2017) revealed that 43% of Americans occasionally work from home (WFH). This seems reasonable, as enabling technology, family responsibilities, and the constraints of commuting have made telecommuting a favorable option—from time to time. But with the current COVID-19 health crisis affecting workers everywhere, time-to-time has transitioned…  Read more

9 min read

Everybody gets to play in this game

A college student asked me recently why I chose advertising as a career. “Because it’s not math” was my response. There’s one correct answer in math, an infinite number in advertising. That’s why I love it and I suspect the reason that people are so fascinated by the biggest day of the year in advertising—your…  Read more

3 min read

Emotive marketing and the psychology of holiday shopping

The holiday season is here again, and brands of all types are clamoring to capitalize on the festive feeling. As much as some people like to bemoan the “pumpkin-spicing” of what seems like every food product, it makes sense for businesses. Flavors like cinnamon, nutmeg, and peppermint can be enjoyed year-round, but there’s a reason…  Read more

7 min read

Giving Tuesday

Giving Tuesday is a global movement that takes place the Tuesday after Thanksgiving, where people all over the world give their time or make donations to organizations, celebrating the act of giving and philanthropy. This year, The Martin Group is highlighting the non-profit organizations we work with every day that are making a difference in…  Read more

6 min read

Branding & Identity: Communicating the Value of Place

Answering the big questions Often, we’re tasked with marketing not just the what, but the where. A medical center, for example, is more than just the vital services they provide. It’s the team of dedicated doctors, nurses, surgeons, and others who are entrusted to deliver the necessary care to each patient. And it’s the efficient,…  Read more

2 min read

To our wearer of many hats: Many hats off to you.

The Martin Group is proud to congratulate Senior Vice President and Managing Director Lisa Strock on being selected as one of Buffalo Business First’s 2018 Women of Influence and honored at a ceremony inside Buffalo’s Hyatt Regency on September 18. As deservedly being recognized as one of 25 vital female leaders in the region, Lisa’s…  Read more

3 min read

365 Days at 620 Main Street

The Martin Group sharpened its giant scissors and then cut the red ribbon for its new corporate headquarters, located at 620 Main Street in downtown Buffalo, in May 2017. In July and following an extensive interior renovation of the building, our firm made the official move two blocks north from what was then home (477…  Read more

7 min read

“Children's is Moving" Integrated Communications Campaign wins prestigious Silver Anvil Award

Public Relations Society of America’s (PRSA) highest honor recognizes efforts of Buffalo, NY-based Kaleida Health and The Martin Group in effectively introducing the new John R. Oishei Children’s Hospital Yesterday evening during the Public Relations Society of America’s (PRSA) national awards gala at the Edison Ballroom, Buffalo-based Kaleida Health and The Martin Group received a…  Read more

3 min read

The Martin Group’s Headquarters Wins “Brick by Brick” Award

The Martin Group has been awarded a “Brick by Brick” Award in the New Office category for its corporate headquarters, located at 620 Main Street. The 2018 Brick by Brick winners, announced during a Monday night ceremony held at WNED Studios and attended by more than 300 people, were selected from 12 different categories by…  Read more

9 min read

"We Love New York" - Our team's favorite destinations in the Empire State

We asked our staff what their favorite destination in New York State is and why they love it so much Here’s what they had to say. New York City That’s a no-brainer. I consider it the heart of our country and there’s just no place like it on earth. Alexa Christopher, Vice President | Brand…  Read more

3 min read

Logo and helmet designs unveiled for new Capital Region AFL team

Back in January, Albany AFL announced the “Albany Empire” as the new name for the new Arena Football League (AFL) team. Albany Empire represents the home team for the Capital of New York and the Empire State, along with the power needed to be successful in the tough, fast-paced sport of Arena Football. The team’s…  Read more

3 min read

Employee Spotlight: Mary Bonomo, Assistant Art Director

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Mary Bonomo, an assistant art director on our Creative Team.   Where were you working before Martin Group and in what role? An associate art director at Partners…  Read more

2 min read

Turkey Trots & New Years Resolutions with YMCA Buffalo Niagara

Our client YMCA Buffalo Niagara has so many things going for it, not the least of which is longevity. Locally founded in 1852, this community based organization provides programs designed to build a healthy spirit, mind, and body for all. It’s signature event is a time honored tradition in Buffalo that has become part of…  Read more

1 min read

In 2017, we cut the red ribbon on our new corporate headquarters, 620 Main Street in Buffalo, New York

In 2017, we cut the red ribbon on our new corporate headquarters, 620 Main Street in Buffalo, New York and moved our more than 45 Buffalo associates to the heart of the city’s Theatre District. We’ve welcomed many clients through the door of our new headquarters. For those who have yet to experience 620 Main,…  Read more

3 min read

Giving Thanks for Children’s Hospital

As we gather together this week to share a meal with family and friends, the team at TMG pauses to give thanks for a monumental gift that has been given to our entire community; the new Oishei Children’s Hospital. The new Oishei Children’s Hospital is the first freestanding children’s hospital in New York State, and…  Read more

1 min read

Happy National Philanthropy Day - Global Outreach Mission

Today, November 15, is National Philanthropy Day, and in the nature of giving, we’re proud to highlight our impressive roster of non-profit clients. We’ll be recognizing some of our philanthropy partners throughout the holiday season, and to start things off, meet Global Outreach Mission Inc.: Global Outreach Mission Inc. / Change the World with a Giving…  Read more

6 min read

See what we're reading this summer

Summer is the perfect time to lay out on a beach, on the patio or even on your bed with an interesting book. Our team is diversified and so too are our book choices this summer. Here’s what we’re reading.  Read more

9 min read

From Scouting Players, to Scouting Companies

Lessons from a Professional Basketball Player Turned Entrepreneur  Read more

4 min read

How Bird Nests And New Business Relate

A number of years ago I helped a client introduce a line of “squirrel-free” bird seed. For those not familiar with bird feeding – now the second most-popular hobby in the U.S. behind gardening – squirrels are wily little rascals that will outsmart just about anyone or anything that sets out to deny them access…  Read more

1 min read

The Internship Experience At TMG

During my final semester as a Visual Communication Design major at Nazareth College, I had the opportunity to intern with The Martin Group at the Victor location. It was truly a wonderful and educational experience. I am so grateful for the time the TMG team took out of their work days to offer creative advice…  Read more

5 min read

6 Benefits of Staying Connected to your Alma Mater

We’ve all heard about the power of networking and building relationships. You typically hear about this first as a college student from one of your professors or in a career services presentation you were required to attend. As a college student, networking with visiting alumni was a way of improving your chances of finding an…  Read more

3 min read

Walk or Run, Forward not Back

On January 21, across the country and the world, more than 2 million people walked in support of women’s rights. In interviews, the protesters who marched in Washington and New York and Chicago, in Australia and Europe and Antarctica expressed different reasons for participating. Some said they were marching to stand up for equality and…  Read more

6 min read


Are you part of the global celebration of a new tradition of generosity? Have you given back yet today? Now that Thanksgiving, Black Friday and Cyber Monday have all passed, it’s time we sit back and give back to those in this world less fortunate than us. #GivingTuesday is a global day that is dedicated to…  Read more

8 min read

What We’re Thankful For

It’s been a great year at The Martin Group, from announcing our new home at 620 Main St. to the announcement as Buffalo Business First’s 2nd Fastest Growing Company and the 2016 Fast Track Awards, we have A LOT to be thankful for this year. Without our talented TMG groupies and collaborative and creative clients, TMG would not…  Read more

2 min read

Real branding agencies wear pink.

TMG’s clients support the fight against breast cancer. October is Breast Cancer Awareness (BCA) Month and TMG is proud to work with clients that support the fight against a cancer that, when detected early, has one of the highest survival rates.   ECMC has always stressed the importance of getting screened. This year, many of…  Read more

4 min read

Creative Thoughts on the New Instagram Logo

Instagram debuted its new logo this past Wednesday, and as expected, with the launch came both backlash with some love mixed in. We asked our creative team at TMG to weigh in on the new look; here’s what they had to say. I feel the older is more unique and families with the name better. It’s the…  Read more

4 min read


Hallow’s Eve is a time for the year’s most talked about PR blunders and pop culture stories to materialize in the form of costume. Gone are the days of tossing a sheet over your head and calling yourself a ghost. You must walk a fine line in your costume choice: Ironic, but not too ironic.…  Read more