Crisis is inevitable for any organization; however, taking the proper steps can make a huge difference when dealing with them. In 2020, the Institute for Crisis Management (ICM) reviewed an overwhelming 1,709,419 crisis stories in the news, with the most prone industries being banking and financial services, technology, healthcare, government agencies, food production, and travel/hospitality.…  Read more

By Andrew Mangini Every business or organization operates in an ecosystem dictated by government policy, stakeholder input, and public opinion. Your public relations strategy most likely works to promote your business or product in a strategic manner to your consumers and creates a positive public image. But how are you communicating to stakeholders? How do…  Read more

Here we are, in the midst of global pandemic and it’s forcing brands to take a hard look at how they are communicating with their audiences.  Many brands are reevaluating campaign priorities, messaging, and tactics. It’s not surprising. Significant events, especially crises that can be felt on a national or global scale, are known to…  Read more

As we all know, the ongoing COVID-19 situation is fundamentally disrupting virtually every facet of our lives – and brand communications is no exception. And for organizations of all sizes, across virtually all sectors, the lynchpin of navigating this unprecedented situation has been effective internal and external communications. At The Martin Group, we’ve been busy…  Read more

There have been countless articles written over the past few weeks regarding public relations and communications during the COVID-19 emergency. We have focused here on a few we feel provide timely, important considerations, are fairly quick-and-easy to read, and best reflect some of our own advice as well. In helping our clients manage an emerging…  Read more

To stay informed, connected and advised many of us do what feels natural – we turn to the news. We turn to channels that provide us with insight, facts, discussion, experts, updates, debates – and in times of discomfort and fear, reassurance. Take today’s unprecedented global coverage of the COVID-19 pandemic: communities around the world…  Read more

The Martin Group sharpened its giant scissors and then cut the red ribbon for its new corporate headquarters, located at 620 Main Street in downtown Buffalo, in May 2017. In July and following an extensive interior renovation of the building, our firm made the official move two blocks north from what was then home (477…  Read more

Public Relations Society of America’s (PRSA) highest honor recognizes efforts of Buffalo, NY-based Kaleida Health and The Martin Group in effectively introducing the new John R. Oishei Children’s Hospital Yesterday evening during the Public Relations Society of America’s (PRSA) national awards gala at the Edison Ballroom, Buffalo-based Kaleida Health and The Martin Group received a…  Read more

The Martin Group has been awarded a “Brick by Brick” Award in the New Office category for its corporate headquarters, located at 620 Main Street. The 2018 Brick by Brick winners, announced during a Monday night ceremony held at WNED Studios and attended by more than 300 people, were selected from 12 different categories by…  Read more