Here we are, in the midst of global pandemic and it’s forcing brands to take a hard look at how they are communicating with their audiences.  Many brands are reevaluating campaign priorities, messaging, and tactics. It’s not surprising. Significant events, especially crises that can be felt on a national or global scale, are known to…  Read more

As we all know, the ongoing COVID-19 situation is fundamentally disrupting virtually every facet of our lives – and brand communications is no exception. And for organizations of all sizes, across virtually all sectors, the lynchpin of navigating this unprecedented situation has been effective internal and external communications. At The Martin Group, we’ve been busy…  Read more

There have been countless articles written over the past few weeks regarding public relations and communications during the COVID-19 emergency. We have focused here on a few we feel provide timely, important considerations, are fairly quick-and-easy to read, and best reflect some of our own advice as well. In helping our clients manage an emerging…  Read more

To stay informed, connected and advised many of us do what feels natural – we turn to the news. We turn to channels that provide us with insight, facts, discussion, experts, updates, debates – and in times of discomfort and fear, reassurance. Take today’s unprecedented global coverage of the COVID-19 pandemic: communities around the world…  Read more

The Martin Group sharpened its giant scissors and then cut the red ribbon for its new corporate headquarters, located at 620 Main Street in downtown Buffalo, in May 2017. In July and following an extensive interior renovation of the building, our firm made the official move two blocks north from what was then home (477…  Read more

Public Relations Society of America’s (PRSA) highest honor recognizes efforts of Buffalo, NY-based Kaleida Health and The Martin Group in effectively introducing the new John R. Oishei Children’s Hospital Yesterday evening during the Public Relations Society of America’s (PRSA) national awards gala at the Edison Ballroom, Buffalo-based Kaleida Health and The Martin Group received a…  Read more

The Martin Group has been awarded a “Brick by Brick” Award in the New Office category for its corporate headquarters, located at 620 Main Street. The 2018 Brick by Brick winners, announced during a Monday night ceremony held at WNED Studios and attended by more than 300 people, were selected from 12 different categories by…  Read more

Award-winning integrated communications agency’s Capital Region office a result of continued client roster growth and strategic relationship with Hearst Digital Agency BUFFALO/ROCHESTER/ALBANY, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency with offices in Buffalo and Rochester, N.Y., today announced the company’s expansion into the Capital Region, effective in March 2018. The agency…  Read more

  By Dick Shaner, Jr., Senior Vice President, and Emily Pumm, Multi-media Specialist Whether you’re getting ready for an on-camera media interview or preparing to appear in a video to represent your organization, you’ll want to take all necessary steps to help make a positive impression. Over the years I’ve had two negative experiences that…  Read more