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5 min read

Weighing the Benefits of a Positive Corporate Reputation

In my last two blogs I discussed how actions speak louder than words when it comes to building and maintaining a positive corporate reputation. I also examined how two well-known and once highly respected companies – Volkswagen and Chipotle Mexican Grill – suffered the consequences of their actions, along with the negative impact crises had…  Read more

5 min read

Public Relations 101: Media Pitching

“What exactly do you do?” That’s a familiar question for public relations professionals. PR is multi-faceted, to say the least, so the answer is tough to put your finger on. One area of PR is media relations. In this post, we’ll walk through basic steps of pitching the media, which is crucial to successful media…  Read more

3 min read

10 Takeaways from Rob Kaiser, Executive Editor at the Niagara Gazette and Lockport Union-Sun & Journal

Every month, the PR team at Martin Davison hosts a lunch’n learn with different members of the media. The goal is to help us build personal and professional relationships with reporters that extend beyond the newsroom, while also learning how we can more efficiently work with them. In late January, we met with Rob Kaiser,…  Read more

13 min read

Five Issues to Watch in Albany that Aren’t Uber

Yes, you should call your representative and weigh in on the push to bring Uber and Lyft to Upstate New York. But ridesharing isn’t the only issue that should have your attention as the State Legislature kicks off the 2017 session. Still, just to be sure you’ve got your talking points down: Visit Buffalo Niagara…  Read more

3 min read

The Hits Keep Coming for Volkswagen and Chipotle

Last September, I wrote about the negative impact crises have had on Volkswagen and Chipotle Mexican Grill (“When it Comes to Reputation Management, Actions Speak Louder Than Words”), two well-known and once highly respected companies. Both companies are back in the news. On Wednesday, federal prosecutors announced criminal charges against six Volkswagen executives for their…  Read more

3 min read

A Successful Semester for Our PR Intern

Exactly three months ago I walked into Martin Davison PR with an open mind and a fluttering heart. Thankfully the nerves were instantly put to ease as everyone welcomed me with open arms. I quickly learned about the team’s adoration of dogs and craft beer and knew that I would find a home at MDPR.…  Read more

8 min read

Iskalo Development Corp. Unveils “Reikart House” Boutique Hotel Brand and Showcases Construction Progress at Site of the Former Lord Amherst

Northtowns’ first full-service, upscale hospitality offering draws inspiration from historic Amherst couple as well as prominent WNY architect  Read more

1 min read

Matt Davison Recognized as “40 Under 40” Honoree

Managing Partner Matt Davison was recognized as one of Buffalo Business First’s 2016 “40 Under 40.” The “40 Under 40” awards honor individuals making a different at work, home, and in the WNY community. Davison is managing partner of Martin Davison Public Relations and senior vice president of The Martin Group. Martin Davison Public Relations…  Read more

6 min read

It’s not rocket science: PR for brand activation

Restaurant grand openings, facility ribbon cuttings, the unveiling of a new brand and the start of a capital campaign all aim to raise awareness, maximize exposure and grow an organization’s bottom line. Here are 10 simple ways to prepare for launching a new product, service, company initiative or special event to streamline efforts, ensure a…  Read more