By Dick Shaner, Jr., Senior Vice President, and Emily Pumm, Multi-media Specialist
Whether you’re getting ready for an on-camera media interview or preparing to appear in a video to represent your organization, you’ll want to take all necessary steps to help make a positive impression.
Over the years I’ve had two negative experiences that helped drive home the importance of looking your best on camera.
Many years ago, I helped prepare a client spokesperson for a live television interview. She was an extremely well-dressed, professional-looking company representative who really knew her stuff. Unfortunately, she wore long, dangly earrings that greatly distracted viewers and negatively impacted her appearance. Lesson learned.
More recently, I helped arrange another live television interview for a not-for-profit organization featuring a program director and a young woman who was a beneficiary of the services they provided. Imagine my reaction when she showed up wearing a very revealing, low-cut blouse.
Once-bitten, twice-shy (or in my case, twice-bitten, twice shy) I recently teamed up with Emily Pumm, our agency’s multi-media specialist, to develop a one-page tip sheet for appearing on camera.
Hopefully, this information will help you and/or your organization avoid the same mistakes I encountered.
In addition to these do’s and don’ts, Emily has some additional recommendations based on her experience behind the camera: