Congratulations on 10 years with The Martin Group. What has been your favorite part about working here? Chase Martin: The people. I’ve gotten to work with so many amazing individuals throughout my years here and have made many good friends along the way. How has your typical workday changed over the past decade? CM: My…  Read more

Last month, The Martin Group earned four awards at the 19th Annual w3 Awards, announced by the Academy of Interactive and Visual Arts (AIVA). Consisting of thousands of entries from across the globe, the w3 Awards honors outstanding Social Media Marketing & Content, Websites, Online Marketing & Advertising, Mobile Sites & Apps, Online Video, Podcasts…  Read more

An incredible amount of change has swept through the food industry in just four years. From structural upheaval at the hands of a worldwide health emergency to shifting needs of customers across all demographics, the industry has advanced—and its transformation continues to be a work in progress. But what happens next? Where will this essential…  Read more

Healthcare consumers—like audiences everywhere—are online 24/7. This means healthcare organizations need to meet them where they are, and when they’re in need. Patients and their families crave an experience that is accessible, reliable, and personal. Digital technologies check all those boxes. Healthcare advertisers—including many of our clients—have used a digital-first approach to their marketing communications…  Read more

From food insecurity to mothers in government, our public affairs series is leading the conversation By Leanne Politi January to June is prime time for The Martin Group’s Public Affairs team in Albany. This is when the New York State legislative session is convened at the Capitol. Lawmakers have six months to pass a state…  Read more

Understanding the necessity of healthcare isn’t a heavy lift—but navigating best practices concerning healthcare advertising can be a bigger mountain to climb.  The challenge in creating healthcare advertising is to develop impactful messages to cut through the unnecessary jargon and reach current and prospective patients, providers, and/or payors—all while complying with the federal and state…  Read more

Remember when you actually had to show up in-person to a business to see if they offered the product or service you needed? The idea seems antiquated, but this was the norm just over two decades ago. With the arrival of Google and other online search engines, this all changed—and allowed us to do our…  Read more

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. One common thread among our guests in 2023—the need for women’s voices in all aspects of the sports world. Having your voice heard is a privilege. Vera Volker created…  Read more

As tech and retail leaders continue to improve personalization for their consumers, other industries are quickly falling behind. Financial services and banking is one such industry. In a recent study done by Forrester Consulting, financial institutions were shown falling behind other industries in effective personalization efforts, with only 29% of financial institutions considered effective in…  Read more