While we look ahead to sunnier (and warmer) days, we also wanted to reflect on the last few months at The Martin Group. Spoiler alert: The record-breaking rain we’ve gotten across Upstate New York hasn’t been the only thing making waves. Our public relations and public affairs teams have been hard at work over the…  Read more

Congratulations on 10 years with The Martin Group. What has been your favorite part about working here? Monica D’Angelatonio: The people. The culture. The flexibility. The work. How has your typical workday changed over the past decade? MD: Simply put, my typical workday has evolved from designing, to growing and managing a team where I…  Read more

It’s almost time to say goodbye to another year—but not before acknowledging a few public relations lessons we learned along the way.   This past year, we’ve seen the increased progression of branding as a valuable PR tool for businesses and the C-suite. We’ve watched video content rise as an expected tactic of most campaigns,…  Read more

Congratulations on 10 years with The Martin Group. What has been your favorite part about working here? Chase Martin: The people. I’ve gotten to work with so many amazing individuals throughout my years here and have made many good friends along the way. How has your typical workday changed over the past decade? CM: My…  Read more

Last month, The Martin Group earned four awards at the 19th Annual w3 Awards, announced by the Academy of Interactive and Visual Arts (AIVA). Consisting of thousands of entries from across the globe, the w3 Awards honors outstanding Social Media Marketing & Content, Websites, Online Marketing & Advertising, Mobile Sites & Apps, Online Video, Podcasts…  Read more

An incredible amount of change has swept through the food industry in just four years. From structural upheaval at the hands of a worldwide health emergency to shifting needs of customers across all demographics, the industry has advanced—and its transformation continues to be a work in progress. But what happens next? Where will this essential…  Read more

Healthcare consumers—like audiences everywhere—are online 24/7. This means healthcare organizations need to meet them where they are, and when they’re in need. Patients and their families crave an experience that is accessible, reliable, and personal. Digital technologies check all those boxes. Healthcare advertisers—including many of our clients—have used a digital-first approach to their marketing communications…  Read more

From food insecurity to mothers in government, our public affairs series is leading the conversation By Leanne Politi January to June is prime time for The Martin Group’s Public Affairs team in Albany. This is when the New York State legislative session is convened at the Capitol. Lawmakers have six months to pass a state…  Read more

Understanding the necessity of healthcare isn’t a heavy lift—but navigating best practices concerning healthcare advertising can be a bigger mountain to climb.  The challenge in creating healthcare advertising is to develop impactful messages to cut through the unnecessary jargon and reach current and prospective patients, providers, and/or payors—all while complying with the federal and state…  Read more