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Learn how we can help your business. Call Sarah Warner at 716-242-7466, send an email, or fill out an online form.

7 min read

SEM suggestions for you and your biz

Remember when you actually had to show up in-person to a business to see if they offered the product or service you needed? The idea seems antiquated, but this was the norm just over two decades ago. With the arrival of Google and other online search engines, this all changed—and allowed us to do our…  Read more

4 min read

She's Got Next: Voice

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. One common thread among our guests in 2023—the need for women’s voices in all aspects of the sports world. Having your voice heard is a privilege. Vera Volker created…  Read more

5 min read

Financial Services, It’s Time to Get Personal

As tech and retail leaders continue to improve personalization for their consumers, other industries are quickly falling behind. Financial services and banking is one such industry. In a recent study done by Forrester Consulting, financial institutions were shown falling behind other industries in effective personalization efforts, with only 29% of financial institutions considered effective in…  Read more

8 min read

Community College: A Beacon in Turbulent Times

The higher education environment is facing turbulence not seen since the social and political unrest on campuses across the country in the 1970s. From the student loan debt crisis and the exorbitant cost for a four-year degree, to DEI initiatives and tenure coming under fire, potential students are left wondering, is higher education worth it?  …  Read more

13 min read

So You're Opening a New Office: 5 Lessons from The Martin Group's Albany Expansion

A mentor once told me to pay attention to the times when I’m feeling uneasy — anxious about the unknown, unsure if I’m up for the hard work ahead.   “It means you’re growing. Embrace it.”  He’s been proven right several times over. And you know what? The concept doesn’t just apply to professionals in the…  Read more

9 min read

How Strategic Communications are Driving Growth, Value for Companies

Strategic communications are an essential offering from integrated agencies, encompassing such elements as comprehensive stakeholder outreach, editorial direction, and analytics measurement that can point the way forward.   But over the past three years, how this offering is understood and accessed has changed significantly. Communications services are finally being accessed for the whole of their capabilities,…  Read more

10 min read

Q&A: CEO of Albany Black Chamber of Commerce and Social Club

Starting in 1907, 141 Washington Avenue housed The University Club, a private, all-male association until it began allowing women members in 1983. Deshanna C. Wiggins, CEO of the Albany Black Chamber of Commerce & Social Club offers the inside scoop on the transformation of the building in the heart of downtown Albany into a community-inspired…  Read more

5 min read

Rebrand of FINA reflects unity of its global mission

For many places on the globe, water serves as an obstacle, one that separates locations or divides the masses from their daily endeavors. But this is a glass-is-half-empty way of looking at the resource. Another is to recognize water as the great unifier, a giver of health and wellness to all, one that can merge…  Read more

5 min read

Lessons from The Martin Group’s Food & Bev Month

The Martin Group dedicated September as Food & Beverage Month, which included educational plant-based lunches in all of our offices, a food drive, thought leadership content from our teams, and attendance at the following key events:  Cornell University’s “Scaling Your Innovative Food Startup: Lessons in Consumer Packaged Goods” webinar – Sept. 12  Niagara University Food…  Read more