From the rise of eSports to the content battle currently being waged across TV, social, and OTT channels to the increased focus on personal branding for athletes, the sports marketing industry is always at the forefront of innovation, media attention, and often debate. This year has been no different. Athletes, teams, and brands continue to…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Amanda Clark, Senior Brand Manager, and Eric Wright, Account Director, as these team members dive into their backgrounds, professional lives, and sports marketing takeaways, amongst other highlights. What…  Read more

When my son was choosing the college he wanted to attend, like so many other students, he sat down and wrote the pluses and minuses for each of the schools on his short list. That memory jumped to mind as I began considering two projects that The Martin Group was fortunate enough to work on…  Read more

Perry’s Oats Cream™ Tasting Lunch The meeting invite stuck out like a drip of Bad Breakup™ on a nightshirt. Oats Cream™?What’s Oats Cream™?How does it taste?What’s the texture like?How are the oats milked? Everything we thought we knew about frozen treats was about to change forever. We entered the boardroom. Seven flavors and more than…  Read more

1. What’s the biggest difference and biggest similarity between your current job at The Martin Group and previous job at your past employer? Liz: The biggest difference is – I’m not working in a newsroom. And yet, the beauty of my job here at The Martin Group, as part of the Martin Davison PR Team,…  Read more

Cannabis seems to be all the rage these days. Rarely a day goes by without a new state breaking down legislative barriers, or a new study coming out reinforcing the plant’s myriad health benefits. But for cannabis brands looking to navigate this landscape, the ever-expanding frontier of legalization brings nearly as many challenges as it…  Read more

Earlier this month, Amy Strzelec, Project Director at The Martin Group, attended the Creative Operations New York conference held in Midtown Manhattan. The conference, as evidenced by its name, centered around the field of creative operations and featured speakers from brands like Google, Nickelodeon, and The Hershey Company. But before we dive into what Amy…  Read more

On Thursday, May 2, The Martin Group had the pleasure of attending Niagara University’s Food Marketing Center Of Excellence (FMCOE) 2019 Innovation Summit, a half-day conference in which heavy hitters from the food industry offered their unique insights around this year’s topic: “Loyalty That Lasts: Creating Personalized Customer Experiences for Loyalty in the Digital Age.”…  Read more

The Martin Group’s integrated marketing team means a diverse mix of talent and experience across the greater WNY and Upstate communities. Two of the agency’s resident beardsmen, senior digital designer/developer Scott Wolf and senior public relations manager Andrew Scutt, connected across offices and disciplines for the latest installation in our Employee Spotlight series. What’s the…  Read more