The Martin Group is excited to announce that our agency won 29 awards as part of the 36th Annual Healthcare Advertising Awards, including Best of Show for our work with Great Lakes Cancer Care. We’ve rounded up all the winners in this blog. We’re thankful for the trust our clients put in us, as well…  Read more

In 2017, Frenchie, the premium hydration beverage company, came to The Martin Group in search of a logo and brand identity. Founders Justin and Shanna McCabe wanted their product to have a fun name that differentiated them from the competition, and right under their noses they found just that—in their two French Bulldogs. Thus, Frenchie…  Read more

At The Martin Group, we’re always on the lookout for fresh talent as we continue to grow, evolve, and improve. Recently, we asked two new members of our creative team, graphic designer Aziza Abdul-Alim and associate creative director Frank Conjerti, to interview each other for the latest installment of Employee Spotlight.   How did you…  Read more

Recently, 19 Crimes designed a series of interactive wine labels that came to life and told of their “crimes” when viewed through the brand’s smartphone app. While we don’t have access to sales data, if the number of people pointing their phones at end caps and aisle displays is any indication, they were wildly popular.…  Read more

Home to 2.2 billion active users worldwide on Facebook and 1 billion on Instagram, there’s no denying that social media is the most important tool businesses can utilize to share their message and connect with their audience. But with Facebook and Instagram’s constantly evolving algorithm favoring the people their users interact with the most, the…  Read more

And the winner is… On Friday, March 1, 2019, The Martin Group hosted the 2019 WNY American Advertising Awards. Over the last few weeks, we’ve been showcasing the work we submitted for awards and we’re thrilled to announce our agency won 19 Silver Awards, 32 Gold Awards, 2 Judge’s Choice Awards, and 2019’s Best of…  Read more

At The Martin Group, we understand that remarkable work comes from teams comprised of exceptional individuals. Meet Amy Strzelec – an exceptional individual indeed – who joined our Buffalo office as Project Director.  Where are you from originally? Born in Buffalo, and raised all over the country, Boston, North Carolina, and settled in Atlanta for…  Read more

On Friday, February 15, 2019, The Martin Group hosted our second annual Social Media Summit, with this year’s focus on the social media powerhouse: Instagram. We invited a number of clients and partners for an afternoon of discussion and learning, diving into the details with four breakout sessions that focused on key top areas: Platform…  Read more

In honor of International Women’s Day, ASICS today launched The New Strong campaign to celebrate our female leaders who are demonstrating what it means to be feminine. The following manifesto was written by our Jillian Gallagher for the campaign, and does a great job capturing what The New Strong means. She’s fierce. Powerful. Confident. So…  Read more