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22 min read

Lisa Strock: On Leadership

Lisa Strock has been with The Martin Group for almost 14 years, and through that time, her role has evolved as dramatically as our number of employees and offices. Starting out as an account executive and now our Senior Vice President and Managing Director of our Buffalo office, Lisa was recognized last year as a…  Read more

7 min read

How Public Relations Can Bolster the Manufacturing Industry

Growing a manufacturing company is hard work. The competing priorities can seem endless—filling orders, training workers, marketing products, keeping up with competitors, adopting new technologies, improving operations, and more. Fortunately, there’s a network of organizations across the nation that is ready and available to help manufacturers solve problems, become more competitive, and accelerate their growth.…  Read more

5 min read

Our Albany Office Hits Year and A Half Milestone

After working with clients across New York State and beyond since 2001, The Martin Group formalized our Albany office in March 2018. We started out with two key team members, who together opened the office and led the charge building our presence in the area. Now solidly into our second year, we are taking a…  Read more

4 min read

This Summer in reView

Over the last several months, The Martin Group hosted eleven interns in our Buffalo office growing our team across several different departments. This group of young women spent the summer attending meetings, contributing to various projects, curating content, learning from various departments about their role in the agency and working on their own intern-specific project.…  Read more

5 min read

The Notorious RBG at UB

I was having the typical “Sunday Scaries” (as a co-worker of mine refers to them), getting ready for Monday morning and running through my mind all I had to do this week. Then I received an invitation that would become one of the most profound moments of my career. Tod Martin, the owner of The…  Read more

10 min read

Meet the Team: Andrew Henesey and Andrew Martis

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. This month, meet Andrew Henesey, Senior Art Director, and Andrew Martis, Art Director, two members of our creative team as they reflect on their histories and creative inspirations/motivations. What…  Read more

2 min read

The Test of Time

It’s always humbling to pause and reflect on the past; that which came before us and those that stood the test of time. For The Martin Group, it was cause for celebration as we celebrated the 100th Anniversary of our home: 620 Main Street in the heart of Buffalo’s theatre district.  Built in 1919 and…  Read more

6 min read

What Marketers Need to Know about eSports

The competitive gaming industry, commonly referred to as e-sports, has already caught up to real-life professional sports in terms of media attention, viewership, revenue, and even prize money. Just like any other sport, the rise of e-sports is powered by their star athletes, online personalities, and teams which have attracted more consumers to gain interest.…  Read more

3 min read

The Aurora Games

How does a sports festival become a movement? Importance? Interest? Meaning outside the grit of competition, and style emblematic of an attitude both changing the game and the conversation? All suggestions are correct, and all were utilized to construct The Martin Group-conceived social media copy and creative for the inaugural Aurora Games Festival, the all-women’s…  Read more

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