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10 min read

Summer Tour 2024 – with The Martin Group

After a winter and spring jammed into rock clubs, theaters, and the occasional arena, it’s that cherished time of year when music fans of all genres plan their summers around the outdoor performances of their favorite musicians. Our team at The Martin Group has been eagerly buying tickets to a slew of shows over the…  Read more

4 min read

10 Years at The Martin Group: Andrea Elliott

Time flies, or so they say. It’s been 10 whole years since Andrea Elliott joined our team. To celebrate, we asked—and she answered—a few questions about her experience at The Martin Group. TMG: Congratulations on 10 years at TMG! What is your favorite part about working at The Martin Group?  AE: My favorite part about…  Read more

9 min read

Here comes the sun: How weather shifts our workout routines

Not-so-hot take: We’re now living in a time of seemingly endless exercise options. State-of-the-art fitness centers are in every town. Full-body workouts can be conducted through an app on your phone, and strength training suggestions are fed throughout our endless scrolls down Instagram and TikTok. It’s all so accessible…and more within our control than ever…  Read more

13 min read

Pieces of advice for your unconventional career path

Remember when selecting your college major was meant to cement your professional direction for the next 50 years? It still makes sense to so many students and post-grads every year—but why? We as humans are apt to change in every area of our lives, so it makes sense that our chosen career paths may skew…  Read more

9 min read

The Martin Group's greatest holiday gifts

Years before navigating the complexities of integrated communications here at The Martin Group, we were all just kids, spending our Decembers waiting for the gifts the holiday season would bring. Enticed by catalogs, colorful ad campaigns or grassroots fervor that boosted the allure of everything from weird-looking dolls to tradable discs, we devised lists full…  Read more

8 min read

Martin + Spiral: Meet the newest members of our Creative team

On October 18, 2023, The Martin Group announced the exciting acquisition of Spiral Design Studio, a prominent Albany-based design firm. The deal greatly expands our growing presence in the Capital Region, and also brings aboard a talented group of creative associates and an impressive roster of clients. Last week, we sat down with two of…  Read more

8 min read

Fall tastes are here—and we have favorites

Every season brings its own collection of signature tastes, but none may be more evocative than the flavors of fall. Hand-picked apples, cider donuts, and nutmeg-accented beers. Pastries, pies, and coffee drinks infused with pumpkin. Cinnamon, caramel, and maybe a nip of bourbon sneaking its way into a variety of creations. The delicious aromas can…  Read more

24 min read

So, You Want to Work in Advertising?

Members of The Martin Group team share the distinctive journeys which led them to their respective disciplines and/or this agency.   Jim Lynch – Vice President | Media  I came to The Martin Group as [Chief Operating Officer] Lisa Bellacicco and I used to work together at another agency. We both departed there in late 2005: she…  Read more

9 min read

The #Scandoval of it all: A Masterclass in Public Relations, Crisis Communications and Media Training

Reality television is a hotbed for public scandal, but there’s one recent case of reality TV betrayal that seemed to shake this world to its core. Seemingly overnight, the Bravo universe of pop culture fanatics exploded, and news of the betrayal quickly infiltrated mainstream media. In real time, we watched how critical a strong communications…  Read more