We’ve been thinking
Our blog is where we want to give a glimpse into our thinking—about the work we do for clients, about trends in the industry, and about our general perspective on the wild and crazy worlds of marketing, advertising, and public relations.
-

The Importance of Brand-Building in Higher Education
-

Alcohol To-Go: A Transformative Public Affairs Victory That Will Lift Up an Entire Industry
-

South by Southwest 2022: Q&A with Amanda Clark
-

Oishei’s Healing Arts Program Promotes Power of Connection
-

PR Lessons from Spartan CEO’s ‘No Retreat: Business Bootcamp’
-

Bringing Out Our Best: AAF Buffalo 2022 ADDY Awards
-

Face Crisis Like an Olympian
-

Measuring Performance in a Post-Cookie World
-

How Sports Brands Can Utilize New Digital Channels
-

Checking In With Mandy Bly
-

Owning the Narrative: The Martin Group’s Public Affairs Practice
-

The Martin Group’s Public Affairs Team: Andrew Mangini
-

What’s Next in Healthcare Marketing
-

2021 Trends Recap
-

The Martin Group’s Insider Recipes
-

Using Data to Craft Your 2022 Marketing Priorities
-

Perry’s Ice Cream: Influencer Strategy
-

2021 In Review: The State of Higher Education