The Martin Group sharpened its giant scissors and then cut the red ribbon for its new corporate headquarters, located at 620 Main Street in downtown Buffalo, in May 2017. In July and following an extensive interior renovation of the building, our firm made the official move two blocks north from what was then home (477…  Read more

After a breakout year for our growing Martin Sport vertical, 2018 has proven to be another eventful year with new players and changes shaking up the sports marketing industry. Interacting with everyone from new startups to global brands and athletes, our team has wasted no time getting acquainted with the latest trends. We’ve been dedicated…  Read more

The Institute for Crisis Management (ICM) has issued its annual crisis report and  not surprisingly 2017 was another record year for crises in the news. Overall, the ICM tracked 801,620 crisis news stories last year, an increase of 25 percent from 2016. It noted a portion of the increase was due to the fact they…  Read more

The internet is taking security and privacy much more seriously. After years of high profile breaches and leaks the public’s perception has changed regarding their personal data. More scrutiny is being given to the websites we use, their terms of service, and what information we’re willing to provide on a daily basis. Due to the…  Read more

Back in January, Albany AFL announced the “Albany Empire” as the new name for the new Arena Football League (AFL) team. Albany Empire represents the home team for the Capital of New York and the Empire State, along with the power needed to be successful in the tough, fast-paced sport of Arena Football. The team’s…  Read more

With cancer becoming more pervasive than ever, oncology centers are expanding their services to meet the holistic needs of patients and their families. In response to the growing need for cancer care that addresses treatment from all angles—mind, body and spirit—Pluta Cancer Center decided to open a different kind of cancer center. They came to…  Read more

Award-winning integrated communications agency’s Capital Region office a result of continued client roster growth and strategic relationship with Hearst Digital Agency BUFFALO/ROCHESTER/ALBANY, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency with offices in Buffalo and Rochester, N.Y., today announced the company’s expansion into the Capital Region, effective in March 2018. The agency…  Read more

Italy’s favorite cheese brand, Galbani Cheese, approached The Martin Group in early 2017 seeking help to grow and improve their U.S. social media presence. Galbani was struggling to develop a cohesive strategy that highlighted their products and recipes and aimed to attract, engage and increase cheese fans on Facebook, Instagram and Pinterest.   Insight In…  Read more

You might think that including a ping-pong table and dartboard as part of your office floor plan (or budget) might be a waste of space and dollars, but at The Martin Group, they contribute to our firm’s atmosphere and employees’ creativity. Most of what you’ll read below is a reflection of the ways in which…  Read more