When the NCAA announced a new policy allowing college student-athletes to benefit from their name, image, and likeness (NIL) in late June, much of the focus immediately, and justifiably, turned to the nearly 500,000 players who can suddenly profit financially for their talent and the hard work they put in playing sports for colleges and…  Read more

If you’ve spent even five minutes driving down Buffalo’s Main Street recently, you’d notice that the talk of Buffalo’s renaissance isn’t just wishful thinking. It’s real and it’s progressing every day before us. The city’s tallest building is living proof that Buffalo’s boom is among us. One of the leading drivers of Buffalo’s resurgence? The…  Read more

While the last 15 months have been filled with comparatively empty businesses, isolation and cancelled events, the time has finally come where I feel like it is safe to say that we are somewhere in the neighborhood of “normal.” Normal—with stipulations of course. Restaurants are among those still struggling post-pandemic. With lack of resources for…  Read more

Let’s start with a riddle: What kind of companies tend to be among the largest and most successful businesses in the region (or any region, really) despite not actually selling any products? Answer: Professional services firms. “Professional services” encompasses a range of different industries that sell specialized, knowledge-based services to clients, as opposed to tangible…  Read more

The American stance and public sentiment on recreational and medical marijuana has moved quicker than just about any other major issue in recent memory. A majority of states now offer legal access to medical marijuana, and New York recently joined 15 other states to have now legalized adult-use cannabis as well. This seismic shift –…  Read more

Remember precented times? Stopping to grab some bread and milk on the way home from the office? Browsing store aisles for new items not on the grocery list? Not internally screaming because the person behind you in line has their nose sticking out above their mask? So much of daily life has been disrupted or…  Read more

Corporate social responsibility (CSR) gives brands the ability to bring about change. Not only do corporations have the ability to make a difference, most consumers believe they have a responsibility to do so. If your brand is making a difference, consumers buying into your brand will feel they are also contributing to that change; this…  Read more

No one’s going to argue that Pro Bowl wide receiver Stefon Diggs can catch a football better and run faster than around 99.9% of us. But off the field, he likes to think of himself as just a regular human being. It’s this down-to-earth approach that makes him such an effective marketer and smart partner…  Read more

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more