World Emoji Day is a perfect reason to celebrate this unique form of communication that is becoming more and more important to marketers. Yes, that’s right: emojis have gone mainstream. And just like those who a few years ago scoffed that Instagram was for teenagers, if you sleep on this invaluable method of visual messaging,…  Read more

#1 – The Startup: Fanbassador A platform through which live performers are able to actively engage with their fans, Fanbassador allows music fans to dictate which artists come where, and when. Users are able to add cities to a tour, build their ideal music festival, request a setlist and purchase the exclusive merchandise of their…  Read more

What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior…  Read more

Annual Public Relations Society of America awards ceremony recognizes Buffalo Niagara PR efforts; MDPR wins 31 awards  Read more

At one point in my career, I found myself planning around 75 events a year for various clients across the U.S. and in Canada. From bar activations to sampling events to hospitality events at the PGA, my clients wanted to differentiate their brand and leave their customers with a positive lasting impression. Along the way,…  Read more

Lessons from a Professional Basketball Player Turned Entrepreneur  Read more

I walked into The Martin Group for my interview and was immediately impressed with the environment. I could tell that this was an agency with a professional sense of design and spirit. I knew it was somewhere I would be able to develop and grow as a designer. A few weeks later, I began my…  Read more

The Martin Group (TMG) is pleased to be among the presenting sponsors list for Seth Godin’s Leading Innovation in the Social Sector event, which will be hosted at Buffalo RiverWorks from 7:30 a.m. to 5:00 p.m. on Thursday, April 27. Godin is a Buffalo native, Tufts University and Stanford School of Business graduate, and one…  Read more

The Martin Group (TMG) received four 2016 CardioVascular Advertising Awards (CVA Awards) for their work with the Gates Vascular Institute, part of Buffalo General Medical Center – including two gold and two silver awards for the “Hearts in the Right Place” campaign. The CVA Awards is the nation’s leading competition recognizing the most talented healthcare…  Read more