Though 2021 has proven to be a year of obstacles, it has also wrapped as another year of learning, experiencing, and deeply understanding our craft. As this past year winds down, we looked at what evolved or emerged throughout our entire industry. From account service and paid media to content creation and digital marketing, our…  Read more

As is the case with so many aspects of American life, 2021 has been a year of monumental change. From rising inflation to unprecedented labor shortages, from approval and distribution of the lifesaving COVID-19 vaccine to seismic shifts in our political landscape, we have been on a bumpy roller coaster ride. For those in higher…  Read more

Facebook has been in the media nonstop lately, and not necessarily for positive reasons.  The latest big news from the social media giant was last week’s announcement that the new name of their parent company would be Meta, a Greek word which founder Mark Zuckerberg says symbolizes “there is always more to build” and serves as a nod to a digital ecosystem…  Read more

Consumer behaviors and patterns are constantly changing. Marketers do their best to make accurate predictions on where trends will be heading and adapt accordingly. But after being hit with a global pandemic that flipped the world on its head, “temporary” solutions are now here to stay. As consumers grow accustomed to their “new normal,” marketers…  Read more

We’re proud to announce that our very own Caroline Jette has been named president of AAF Buffalo, our local chapter of the American Advertising Federation. On top of the wealth of expertise and talent she demonstrates every day in her work as our Business Development Manager, Caroline brings a wide range of creative and technical…  Read more

While the last 15 months have been filled with comparatively empty businesses, isolation and cancelled events, the time has finally come where I feel like it is safe to say that we are somewhere in the neighborhood of “normal.” Normal—with stipulations of course. Restaurants are among those still struggling post-pandemic. With lack of resources for…  Read more

By Andrew Mangini Every business or organization operates in an ecosystem dictated by government policy, stakeholder input, and public opinion. Your public relations strategy most likely works to promote your business or product in a strategic manner to your consumers and creates a positive public image. But how are you communicating to stakeholders? How do…  Read more

According to a 2019 estimate by market research store Research and Markets, the online education market will reach $350 billion (US) by 2025, due to the introduction of flexible learning technologies within corporate and education sectors around the world. This is a tremendous projection—but it was made before a crippling pandemic forced an enhancement of…  Read more

It goes without saying that the pandemic has changed pretty much everything about how we live our lives. But if you ask me, one of the biggest things that’s changed is how we eat. The ways we acquire, prepare, consume, and even feel about our food have all changed. Comfort food is more comforting than…  Read more