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5 min read

The Impact of Privacy on Digital Marketing

The internet is taking security and privacy much more seriously. After years of high profile breaches and leaks the public’s perception has changed regarding their personal data. More scrutiny is being given to the websites we use, their terms of service, and what information we’re willing to provide on a daily basis. Due to the…  Read more

6 min read

A lead generation campaign is useful for, well, just that – generating leads.

A lead generation campaign is useful for, well, just that – generating leads. It’s a great data-driven strategy for companies that want to have a clear measurement of their ROI, across marketing, advertising and media spends. So, how is a lead actually generated? There are a lot of pieces that can go into a lead…  Read more

3 min read

Logo and helmet designs unveiled for new Capital Region AFL team

Back in January, Albany AFL announced the “Albany Empire” as the new name for the new Arena Football League (AFL) team. Albany Empire represents the home team for the Capital of New York and the Empire State, along with the power needed to be successful in the tough, fast-paced sport of Arena Football. The team’s…  Read more

3 min read

The Heart of Cancer

With cancer becoming more pervasive than ever, oncology centers are expanding their services to meet the holistic needs of patients and their families. In response to the growing need for cancer care that addresses treatment from all angles—mind, body and spirit—Pluta Cancer Center decided to open a different kind of cancer center. They came to…  Read more

6 min read

The Martin Group Announces Expansion into Albany Market

Award-winning integrated communications agency’s Capital Region office a result of continued client roster growth and strategic relationship with Hearst Digital Agency BUFFALO/ROCHESTER/ALBANY, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency with offices in Buffalo and Rochester, N.Y., today announced the company’s expansion into the Capital Region, effective in March 2018. The agency…  Read more

2 min read

Cooking up conversations around our favorite cheese brand

Italy’s favorite cheese brand, Galbani Cheese, approached The Martin Group in early 2017 seeking help to grow and improve their U.S. social media presence. Galbani was struggling to develop a cohesive strategy that highlighted their products and recipes and aimed to attract, engage and increase cheese fans on Facebook, Instagram and Pinterest.   Insight In…  Read more

4 min read

Employing an office culture that works

You might think that including a ping-pong table and dartboard as part of your office floor plan (or budget) might be a waste of space and dollars, but at The Martin Group, they contribute to our firm’s atmosphere and employees’ creativity. Most of what you’ll read below is a reflection of the ways in which…  Read more

2 min read

TMG Wins 24 American Advertising Awards

The Martin Group earned 24 awards at the American Advertising Awards this past Friday, February 23rd, truly making it the #GreatastADDYsEver! The advertising industry’s largest competition hosted by the American Advertising Federation (AAF) took place at Kleinhans Music Hall. This competition receives over 40,000 submissions every year nationwide. The goal of the ADDYs is to…  Read more

8 min read

Our Favorite Ads

What a game. Great job Eagles! Now for the ads. Our team broke down their most (and least) favorites that aired during last night’s game. What were your most and least favorite ads?   The commercial that stuck with me the most was Budweiser’s “Stand by Me”.  With all the natural disasters this past year,…  Read more

17 min read

So you want to make a video. Now what?

So you want to make a video. Now what?  Read more