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5 min read

Spending Your Media Budget During A Pandemic

As digital media buyers, it’s second nature to shift quickly and reevaluate projects based on real-time data in order to best spend our budgets as efficiently and effectively as possible on behalf of our clients.  When the world experienced the impact of COVID-19, pivoting and reevaluating was the name of the game. The paid media…  Read more

11 min read

Going Virtual in Times of Crisis

In a matter of two months, the entire world has been turned upside down. Office spaces are empty, with floors of staff members working from makeshift home offices. Normal interactions—from simple greetings at the grocery store to informal meetings over coffee—have been replaced with quick glances and necessary cancellations. Large public gatherings? Now a seemingly…  Read more

5 min read

Giving Thanks to Those on the Front Lines

At The Martin Group, we’re incredibly grateful to work with some of the most vital organizations in our region. They work day in and day out to save and improve lives, and during these extraordinary times, they are continuing to answer that call with more grit and resolve than ever. Here’s a look at the…  Read more

9 min read

5 Essential Digital Components For Higher Ed

As communities navigate the unprecedented COVID-19 pandemic, people around the world turn to digital communications to work, provide services, connect, collaborate, and continue their education. Many K-12 and higher education institutions have been challenged – some for the first time – to move to online learning for their entire student body. As a solely online…  Read more

5 min read

The new higher ed students and how to reach them

Your higher education institution’s marketing strategy is ahead of the game if you and your staff have realized that the stereotypical perception of college students—that the majority are 18- to 21-year-olds full-time students in it for the joy of learning—is dead wrong. Research shows that most students at your institution are already working, a little…  Read more

9 min read

Everybody gets to play in this game

A college student asked me recently why I chose advertising as a career. “Because it’s not math” was my response. There’s one correct answer in math, an infinite number in advertising. That’s why I love it and I suspect the reason that people are so fascinated by the biggest day of the year in advertising—your…  Read more

5 min read

People don’t give to universities. They give to people.

Giving is changing. In a time when everything is changing, that might not be a surprising statement. But it is more than people giving with a smartphone rather than by dropping a check into a reply envelope. A fundamental change is taking place in philanthropy—and it impacts colleges and universities and the way they go…  Read more

2 min read

Creativity and Branding: A Look into the Process

The Martin Group’s Dion Pender and Duane Bombard sat with Tenacious We, a podcast that discusses the grit and tenacity it takes to run a successful business in Upstate New York. Hosted by Erica Paolicelli, co-owner of Three Brothers Wineries and Estates, the group discussed corporate logo development, branding, and label design. Our team helped execute creative and branding…  Read more

3 min read

Emotive marketing and the psychology of holiday shopping

The holiday season is here again, and brands of all types are clamoring to capitalize on the festive feeling. As much as some people like to bemoan the “pumpkin-spicing” of what seems like every food product, it makes sense for businesses. Flavors like cinnamon, nutmeg, and peppermint can be enjoyed year-round, but there’s a reason…  Read more