World Emoji Day is a perfect reason to celebrate this unique form of communication that is becoming more and more important to marketers. Yes, that’s right: emojis have gone mainstream. And just like those who a few years ago scoffed that Instagram was for teenagers, if you sleep on this invaluable method of visual messaging,…  Read more

What were the major crisis trends and what businesses suffered a corporate black eye in 2016? The Institute for Crisis Management (ICM) is out with its annual – and expanded – crisis report, having tracked more than 600,000 crisis stories in the news worldwide last year. According to the report, the most crisis-prone industries in…  Read more

#1 – The Startup: Fanbassador A platform through which live performers are able to actively engage with their fans, Fanbassador allows music fans to dictate which artists come where, and when. Users are able to add cities to a tour, build their ideal music festival, request a setlist and purchase the exclusive merchandise of their…  Read more

What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior…  Read more

Annual Public Relations Society of America awards ceremony recognizes Buffalo Niagara PR efforts; MDPR wins 31 awards  Read more

Recently, The Martin Group was pleased to sponsor the Flower City Habitat for Humanity Marketing Leaders Build Day. It brought some of Rochester’s marketing professionals together for a day of bent nails and feeling really inadequate next to wiry foremen who can build just anything from the stuff they carry in their tool belts. Because…  Read more

We conceptualize and design creative for your printed materials, purchase ad space on your behalf, build websites to suit your needs, use public relations so your voice is heard by your audiences and manage every facet of your brand. But who are the people behind The Martin Group? We asked our staff to share interesting…  Read more

At one point in my career, I found myself planning around 75 events a year for various clients across the U.S. and in Canada. From bar activations to sampling events to hospitality events at the PGA, my clients wanted to differentiate their brand and leave their customers with a positive lasting impression. Along the way,…  Read more

Lessons from a Professional Basketball Player Turned Entrepreneur  Read more