Intrigued by the motivations of consumer purchasing proclivities and corporate commercial creativity, Eric was inspired to pursue a career in brand marketing. After graduating from UB with an MBA, the Long Island native built up a career researching, planning, executing and directing marketing strategy focused on building strong relationships between brands and their consumers. During the last two decades, he has worked with such high-level brands as Microsoft, HP, Cisco and IBM. After honing his sports marketing skills during a five-year tenure at New Era Cap, Eric came to The Martin Group to serve as primary lead on the ASICS account. A sports enthusiast in his spare time, Eric enjoys playing golf and coaching his kids’ various activities.