Daniel recognizes that you don’t need to say a lot to tell a great story—a lesson he learned creating flyers for the heavy metal bands he played with in high school. Today his passion for storytelling, conceptual advertising, and brand creation inspires his work at The Martin Group, where he collaborates on a range of digital and print projects for clients such as Syracuse University, Jewish Senior Life, Wegmans, and Nichols School. His previous work for clients such as Xerox, Ronald McDonald House, AOL, and Cello brand cheese has earned him Gold and Silver ADDY awards and a Graphis 2020 Silver award. In an age when an art director’s role is largely digital, Daniel loves being able to apply illustration to a design when the opportunity arises. When he’s not creating award-winning marketing pieces or competing in a Street Fighter II tournament, Daniel spends his free time working out at the gym, watching B-movies with friends, or relaxing at home with his fiancé and their two cats.