• What The Martin Group is reading now – and you should be, too

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    In celebration of National Book Lovers Day, we asked team members to share the book they’re reading now or the best book they’ve read lately. From fantasy epics to forgotten Buffalo history to inspiring memoirs, here’s what’s on our reading list.

     

    I Let You Go, by Clare Mackintosh

    It’s a fictional mystery and thriller novel about a mom whose five-year-old son is killed right in front of her. It ends up being a hit and run and she has no idea who the driver was. She deals with her frustration, grief, and regret by relocating to the countryside of Wales to cope. While she is trying to escape her past, readers follow the detective on the hit and run case as he tries to work through this investigation and bring justice to the child.

    I like that each chapter goes back and forth between the mom and the detective, between hopelessness and hopefulness. It keeps building and building with anticipation after each chapter to uncover this mystery. I haven’t finished it yet, but apparently there is a HUGE surprise – and I live for those moments!

     Mandy Bly, Digital Project Manager

      

    The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose, by Keith Scott

    It tells the behind-the-scenes story of Bullwinkle, not only a classic cartoon but one of the funniest, most satirical shows ever produced. It has been cited as a major influence on countless things that followed, including The Simpsons.

    I watched Bullwinkle every day in college…perhaps to the detriment of my GPA. I didn’t know it at the time, but in hindsight, I suppose it influenced my approach to our business. Why have one level of meaning when you can have two? Why not have a secondary message for people who want to take the time to get it? Why do what’s been done before? It remains one of the shows that can make me laugh out loud.

     Duane Bombard, Vice President | Creative Director

      

    The Fellowship of the Ring (The Lord of the Rings, Book 1), by J.R.R. Tolkien

    Fellowship is about a hobbit’s epic quest to stop the Dark Lord from gaining control of The One Ring and laying waste to Middle Earth.

    Tolkien is a great storyteller and is great at painting vivid pictures of the landscape and events of his story, drawing me into his fantasy world. It brings me back to childhood when I read the trilogy incessantly and is a great analog escape from the digital world that surrounds me every day.

    Craig Campbell, Lead Web Developer

     

    The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

    This book is over a decade old but still extremely relevant. The Tipping Point explains the behavioral science behind why certain products and ideas go viral, and why certain individuals (now referred to as “influencers”) make a larger impact than others.

    Not only is this book applicable for those in the marketing industry, it’s also a great read for anyone interested in human behavior. Gladwell uses well-known examples to drive home his points and engage the reader to consider the reasons why he/she accepts particular trends and attitudes. Great read!

     Amanda Clark, Senior Brand Manager

     

    The Electrifying Fall of Rainbow City: Spectacle and Assassination at the 1901 World’s Fair, by Margaret Creighton

    This book recounts the events of the 1901 Pan-American Exposition in Buffalo and how those events affected the present and future of the city. It provides an incredible explanation of the roots of Buffalo’s psyche as an underappreciated and sometimes-maligned city, as well as glossed-over information about the historic exposition. People should read it to learn these details, as well as the fascinating incompetence that led to the eventual death of President William McKinley. I don’t read a lot of nonfiction, but this should be a must-read for anyone from or now living in Buffalo. 

     Mike Farrell, Senior Manager of Content & Social Media

     

    One Small Step Can Change Your Life: The Kaizen Way, by Robert Maurer

    I like it because it breaks down the psychology behind change and gives small, practical tips for achieving it. (Read: No more failed New Year’s resolutions!) 

     Jennifer Hoffmire, Senior Copywriter

     

    The Art of Asking, by Amanda Palmer

    It’s a memoir about a woman figuring out how to make her art and ask for all the things we need including love and support – but practical things as well.

    What I liked was the personal story woven into the book, and reading her journey with trusting others. I find the message inspiring: being humble enough to remind oneself that it’s okay to ask for help, or to ask for what you really need – whatever and whenever that is. That can be hard to do.

     Jennifer Hunold, Senior Brand Manager

      

    Shoe Dog, by Phil Knight

    I highly recommend Shoe Dog, a memoir by the creator of Nike. I loved his transparency and candor – and the fact that he always kept his foot pressed to the gas growth-wise despite incessant roadblocks.

     John Jiloty, Vice President | Social Media and Content, Martin Davison PR

      

    The Me Before You series, by JoJo Moyes

    Me Before You is from the perspective of Louisa (Lou) Clark, a quirky young woman just getting through life with her parents and her over-achieving sister who had a child out of wedlock, working menial jobs, and trying to support her family. She lands a job as a caretaker/companion for a quadriplegic who has decided to end his life with dignity – but has given his parents six months to try to change his mind. Louisa and Will develop a bond and relationship that is unexpected, yet welcomed.

    In After You, Louisa continues to find herself, but an accident derails her plans (or does this accident end up being a good thing?).

    Still Me: After a move to NYC for a new (high-paying) job, Louisa finds herself among the super-rich socialites in New York City. She tries to maintain a relationship with Sam, whom she met in book #2 (but who is still thousands of miles away, across the Atlantic, at home). But then she meets someone who reminds her of her past…

    Really great read and I cried a lot! I would definitely recommend!

     Lesley Ruple, Account Supervisor

      

    Failing Up: How to Take Risks, Aim Higher, and Never Stop Learning, by Leslie Odom, Jr.

    In Failing Up, Broadway’s original Aaron Burr talks about his near departure from acting (pre-Hamilton), his rapid rise to stardom, and the lessons he’s learned from failure.

    Reading this book, you feel as though you are speaking with an old friend or a trusted adviser. Leslie aptly observes that, as an adult, it’s easy to lose the sense of joy and wonder that children have when pursuing a dream. But following your passion, not for money or accolades but simply for the joy of it, is its own reward, because “there is no wasted time in the company of something or someone that you love.”

     Katie Steelman, Proofreader | Copy Editor

      

    Luckiest Girl Alive, by Jessica Knoll

    A woman in her late 20s, living in New York City, working her dream job, and engaged to get married seemingly has it all together until she’s forced to face her past head-on.

    The writing is great. It’s descriptive and explicit at all the right times. And there’s not one but two hooks. The author shared after the book was released that it was actually based on an event that she experienced, and that layer of truth is always very interesting to me. The book is also scheduled to be made into a film produced by Reese Witherspoon.

     Lisa Strock, Senior Vice President | Managing Director, Buffalo

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  • Crisis Management Institute Issues its Annual Crisis Report for 2017 – Cybersecurity a Growing Issue

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    The Institute for Crisis Management (ICM) has issued its annual crisis report and  not surprisingly 2017 was another record year for crises in the news.

    Overall, the ICM tracked 801,620 crisis news stories last year, an increase of 25 percent from 2016. It noted a portion of the increase was due to the fact they continually add new sources, which impacts its year-over-year comparisons.

     

    According to the report, the most crisis-prone industries in 2017 were:

    1. Banking and financial services
    2. Technology
    3. Automotive
    4. Transportation
    5. Pharmaceuticals
    6. Food
    7. Health care
    8. Manufacturing
    9. Government agencies

     

    Among the most well-known organizations and brands that experienced crisis situations and damaged reputations last year were Fox News, Uber, Papa John’s, Volkswagen (again), Samsung, Wells Fargo, Equifax, Verizon, Google, NBC News and United Airlines.

    According to the report, nearly 29 percent of all crises were the sudden type with the remaining 71 percent considered “smoldering;” a situation that starts out small, thus providing an organization with an opportunity to fix it before it gets out of control and becomes public.

     

    The top three categories for crises stories tracked last year were:

    1. Mismanagement (26.73 percent of all stories)
    2. Discrimination (18.01 percent)
    3. White-collar crime (10.94 percent)

     

    One area of particular interest last year was cybersecurity, representing 4.47 percent of the crisis stories tracked. According to the report, there was a record number of breaches (nearly 1,600) in 2017 impacting 179 million records in the U.S. alone.

    Among the organizations experiencing the largest breaches in 2017 were Equifax (which reportedly led to the theft of Social Security numbers, birth dates, and other data on almost half of the U.S. population), Verizon and FedEx (which is said to have cost the company $300 million).

    We recently hosted a breakfast seminar titled, “Communicating in a Cybersecurity Crisis” featuring Jennifer Beckage, CIPP/US, a partner with the law firm Phillips Lytle LLP whose practice is focused on the nexus of cybersecurity, data breach litigation, risk management, regulatory law, and law enforcement; and our own Matt Davison, senior vice president and managing partner of Martin Davison Public Relations (MDPR).

    Based on her background as a former technology business owner and extensive experience providing legal and incident response counsel to organizations that have been subject to ransomware, malware attacks, employee errors, disloyal employees, and other data security issues, Jennifer provided guidelines and suggestions for navigating the “tricky waters” associated with cybersecurity.

    She cautioned that cybersecurity is an ongoing process and a team effort, as the landscape is constantly changing, as are an organization’s obligations and potential responses.

     

    Jennifer and Matt also shared some best practices and examples for communicating a breach, including a checklist of the proactive steps an organization can take to be prepared for such a situation, including:

    o Identify the crisis team

    o Develop a communications chain of command for multiple scenarios

    o Meet with elected officials, regulators and policy makers

    o Determine your lobbying, forensic and legal firm before a crisis

    o Conduct a mock crisis situation or table top exercise

    o Keep the crisis team lean and empower a decision-maker

     

    Matt also provided attendees with a handout prepared by MIT Technology Review Insights titled, “Crisis Communication After an Attack” that outlined additional steps  organizations should take to activate their plan and communicate with key stakeholders in the event of a breach.

    The PR team at MDPR has extensive experience in crisis communications and issues management, having provided our clients with confidential planning and counsel associated with a variety of situations.

    If your organization needs  assistance with reputation or issues management and crisis communications planning or media training, please contact me at dshaner@martingroupmarketing.com or 716.242.7476.

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  • Our team’s top NYS destinations

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    We asked our staff what their favorite destination in New York State is and why they love it so much Here’s what they had to say.

    New York City
    That’s a no-brainer. I consider it the heart of our country and there’s just no place like it on earth.
    Alexa Christopher, Vice President | Brand Strategy

    Ithaca
    I was born there and was raised in Peru so every chance I got to return I did. Beautiful landscape, light, people, breweries and food.
    Majo Balta, Graphic Designer

    Harlem
    It’s one of the best parts of NYC and it’s one of the few areas not hit by gentrification yet. It has some of the best Caribbean and soul food in the city, period. There are dope break dancers on the corners, an inclusive nightlife scene (unlike Manhattan) and trains you can actually rely on… shout out to the 1 train! There’s such a diverse crowd of people, you really have the freedom to just be yourself without judgment. It’s the place to be.
    Cameron Bailey, Public Relations and Content Coordinator

    Old Fort Niagara in Youngstown
    When our two sons were growing up and my parents were still alive, it was a summer family tradition to pack a picnic lunch and head there for the French and Indian Encampment – an annual recreation of the historic Siege of 1759. We also loved taking a tour of the decorated French Castle during the Castle by Candlelight event held in December. We’d bundle the boys up to brave the cold, grab a few flashlights and enjoy seeing the castle decorated for the holidays, along with the firing of the musket.
    Dick Shaner, Jr. Senior Vice President | Public Relations

    Brooklyn
    Because – with only a quick subway ride away from NYC – you get the best of both worlds: NYC’s fast-paced energy and BK’s neighborhood vibe.
    Christine Denham, Senior Public Relations Manager

    Ithaca
    It seriously is so GORGeous….. It’s a very peaceful place to just relax next to the incredible waterfalls for a while or hike up and down the serene hiking trails. Plus, they have delicious vegan food spots ☺
    Sarah Richheimer, Social Media and Public Relations Specialist

    New York City
    Love the energy, excitement and plethora of entertainment and shopping options.
    Tod Martin, Principal | Chief Creative Officer

    Akron Falls Park
    I grew up across the street from Akron Falls Park, spending time there ever since I could walk with family and friends. It’s ranked as my #1 destination in WNY not only because it’s a beautiful park with a waterfall, creek, pond and hiking trails, but also because it’s a spot that holds many great memories from my childhood.
    Jenna Perry, Project Coordinator

    Letchworth State Park
    Hailed the Grand Canyon of the East, Letchworth State Park is very close to my hometown of Warsaw, NY. Growing up with the park so close, we’d visit often through my childhood and beyond. There are lots of waterfalls and spectacular views of the gorge to keep your camera occupied, and it’s always a great place for a summer picnic with friends and family, going camping, kayaking, attending arts & craft shows and festivals or hiking the many trails. The fall foliage is also some of the best in the nation, and you can even take hot air balloon rides right down into the gorge. I’m always shocked at the amount of Buffalonians that tell me they have never been! It was voted America’s Most Beautiful State Park for USA Today in 2015, and continues to hold the top spot for best attraction in NYS for a few years now, so it’s a destination definitely worth putting on your list.
    Lianne Coogan, Creative Supervisor

    Chestnut Ridge Park and Delaware Park
    I love them both for similar and different reasons: I have done a lot of running and special events at both locations that have brought me many happy memories. Chestnut Ridge has a spectacular view of the city and lake up on the hill where it is situated. Plus the toboggan chutes are one of a kind and amazing….you think that you are in the Olympics as a bobsledder when you shoot down it. Delaware Park is nestled within the confines of a bustling city that is a melting pot of different types of people with a wide range of activities.
    Jim Lynch, Vice President | Media Director

    Utica
    Because it’s home to both the greatest family business of all time (Bonomo’s Dari Creme), and the best beer in the world (Saranac Brewery).
    Mary Bonomo, Assistant Art Director

    Ellicottville
    I’ve been fortunate enough the last few years to have really explored a lot of New York State, between living in NYC and visiting places like Lake George, the Hudson River Valley, Saratoga Springs, Lake Placid, Skaneateles, Hammondsport, and newly carved out spots in my heart for the Syracuse area and Rochester. BUT still taking the cake as my favorite NYS destination is Ellicottville. There’s nothing better than getting to nature and EVL makes it so easy to remember just how beautiful and peaceful it is. Whether it’s skiing, hiking, mountain biking (okay, I don’t personally mountain bike, but people swear by it…) or sitting on the porch with a cup of coffee, Ellicottville is simply breathtaking and my absolute happy place. Beyond nature, you just can’t beat the people and the town. Villaggio, Dina’s, Silver Fox, Madigans, Balloons, come on! If you’re lucky enough to make a few local friends, you’ll feel like you’re part of the family and part of something really special.
    Marilynn Militello, Senior Brand Manager

    New York City
    The food, the shopping… Need I say more?! 😉
    Kailey Kolozsvary, Senior Public Relations Manager

    Lake Placid
    My wife and I used to make the brutal 7+ hour drive up from Baltimore, MD every summer and we got engaged there, on Cobble Hill, overlooking Mirror Lake. Such a beautiful place that combines amazing hiking, kayaking and golf with great restaurants and shopping in town.
    John Jiloty, Vice President | Social Media and Content

    Finger Lakes
    I love the Finger Lakes because we’re so lucky to be near such an amazing spot – not many people (from the rest of the country) realize we have beaches, wine country and a vacation destination right in our own backyard. My husband proposed in Geneva, so that also helps sell it ?
    Nicole Stivaletta, Senior Art Director

    Grafton Lakes State Park
    There are great trails right on the lake with various types of hikes (rocky, even, woodsy) and old Hemlock tree stands – which are increasingly hard to find.
    Jennifer Hunold, Senior Brand Manager

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  • Employee Spotlight: Jennifer Hunold, Senior Brand Manager

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    At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams.

    Meet Jennifer Hunold, senior brand manager of The Martin Group’s new Albany office.

     

    Where were you working before The Martin Group and in what role?

    Before joining The Martin Group, I was a Senior Brand Manager at Creative Communication Associates (powered by HotChalk). CCA is an integrated marketing and branding agency focused on higher education. I worked with some of HotChalk’s top clients alongside the CCA team, providing account and brand management, aligning projects with a cohesive strategy and being a liaison between the teams in both organizations.

     

    When were you hired here?

    I happily started at The Martin Group in mid-March 2018.

     

    What do you love about working here so far?

    The caliber of the people and the work. Everyone here truly cares about our projects and clients, and they bring their best ideas and a collaborative spirit that is invigorating to be part of. Best of all, everyone is very down-to-earth and genuine – couldn’t ask for better when starting somewhere new!

     

    Give me a line or two about what you spend most of your work day doing.

    I’d say you can describe my role as being the connective tissue between all the pieces moving on behalf of our clients. As one of the first team members in our new Albany office, I also have the honor of sharing what The Martin Group has to offer with the Capital Region.

     

    What is your favorite thing to do outside of work and on weekends?

    Besides sleeping in and having a lazy morning on the weekend, I’m a fan of getting out into the woods with my husband or hanging out with friends and catching up with family. I also get into the studio to make my artwork. During the week, I try to hit the gym, eat a yummy dinner, and do some board and committee work for Collar Works (collarworks.org), a contemporary art gallery in Troy.

     

    What’s your favorite type of food?

    If it has a vegetable cooked in an interesting, fairly healthy way with delicious spices, I’m all over it. I also can’t turn down a good piece of barbeque or a slice of bacon. Dessert, too. So, pretty much, (nearly) all the foods!

     

    Favorite place to travel?

    Nova Scotia has got to be our favorite spot thus far. The Tidal Bay is a wonder, the people are great and the weather is just how I like it (not too hot!). And returning to Iowa to see my family can’t be beat.

     

    What’s one of your most random fun facts?

    This one usually surprises people: I was a city transit driver in Iowa for five years. I operated 16-ton, 40-foot-long buses, drove paratransit routes, did a short stint as a student-mechanic (steaming engines, backing busses over a maintenance pit, running clean-up crews and rotating tires!) and spent a few years as a Dispatcher. At the time there were probably 25 unique routes and 200 employees with shift changes as often as every two hours. It was a fun, lively job to have for a college student that generated lots of great memories and lifelong friendships. In fact, I still have my CDL!

     

    Anything else you’d like to share about your career trajectory?

    As an artist with fine arts degrees, I’m very grateful to have landed in marketing and branding. Every day, I find ways my education and experience connect meaningfully to projects and our diverse range of clients, and that brings a richness to my career I hadn’t expected.

     

    More about Jennifer.

    Jennifer brings a natural born knack for creativity and resourcefulness into all projects she manages for our clients at The Martin Group. An Iowa native, she has a BFA from the University of Iowa and a MFA from University at Albany (SUNY). Before joining The Martin Group, Jen garnered six years of industry experience honing her brand management and business development skills in multiple verticals, including education. Currently, she supports our clients in the Capital Region with brand and account management, strategy and project management. She also enjoys making work outside of work as a trained fine artist, producing very colorful, detailed drawings. Beyond that, she works out, hangs out, writes, gardens, grills and explores with her husband in Troy, NY.

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  • Harris Corporation

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    Communication is key in any industry, but critical for first responders and utility companies.

    For more than a century, Harris Corporation has provided mission-critical solutions to connect, inform and protect the world. They enlisted The Martin Group to help launch a new family of land-mobile radios geared toward these mission-critical fields.

    We leveraged the product’s “XL” name to highlight its industry-leading small size, yet enormous capabilities, creating a series of banner ads, email blasts, a brochure, microsite and trade show video to effectively roll it out. With concise messaging and captivating visuals, the campaign for the new radio technology was met with XL success.

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  • Client Work: Pluta Cancer Center

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    With cancer becoming more pervasive than ever, oncology centers are expanding their services to meet the holistic needs of patients and their families.

    In response to the growing need for cancer care that addresses treatment from all angles—mind, body and spirit—Pluta Cancer Center decided to open a different kind of cancer center. They came to The Martin Group to create a compelling case for support that introduced the community to the concept of integrative oncology and showcased its benefits to cancer patients and survivors. We were able to not only depict the physical space of the new Integrative Oncology Center being created on the second floor of the existing Pluta Cancer Center, but give a voice to people who have been helped by Pluta.

    In creating a case statement for the Pluta Cancer Center’s campaign to build the region’s first in-house Integrative Oncology Center, TMG was tasked with realistically portraying the challenges faced by cancer patients and explaining how integrative oncology can improve their quality of life.

    TMG conducted in-depth interviews with staff at Pluta Cancer Center to better understand various treatment processes for cancer patients. Focus groups with cancer patients from Pluta provided TMG with first-hand accounts of the emotional journey that accompanies cancer. These accounts yielded the idea for the theme—the heart of cancer.

    And while Pluta Cancer Center was creating a physical place through this renovation project, they were also launching an entirely new program for the Greater Rochester area. While some integrative services have been previously available at both Pluta and other medical facilities in the region, this would be the first center that is embedded within a Cancer Center. TMG developed ways to explain the therapeutic benefits of the services, but carefully balanced the belief of the Pluta Cancer Center medical team that integrative oncology works with—not in place of—traditional medicine.

    The result is a leave-behind piece with a pocket on the inside back cover which is used to house personal letters to prospective donors. The collateral piece tells the stories of cancer survivors—using original photography to capture the spirit of Pluta’s amazing patients and doctors—and successfully garnered interest from prospective donors interested in supporting the capital campaign.

    The case statement is the primary piece of collateral for the $2.5 million campaign, which was publicly launched in September 2017 at Pluta Cancer Center’s 18th Annual Emerald Ball. The new Integrative Oncology Center is slated to open in 2018 and, to date, the campaign has raised over 80% of its $2.5 million goal.

     

    See our work done on behalf of Pluta Cancer Center

     

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  • The Martin Group Announces Expansion into Albany Market

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    Award-winning integrated communications agency’s Capital Region office a result of continued client roster growth and strategic relationship with Hearst Digital Agency

    BUFFALO/ROCHESTER/ALBANY, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency with offices in Buffalo and Rochester, N.Y., today announced the company’s expansion into the Capital Region, effective in March 2018. The agency will formally open and staff an office at the Times Union building (645 Albany Shaker Road). This new location will allow the agency to more fully service existing Albany-area clients, including Excelsior College, Phillips Lytle LLP, the Albany Times Union, and many others, while at the same time building upon ongoing marketing service partnership opportunities with Hearst Digital Agency.

    “We couldn’t be more excited to extend The Martin Group’s presence in Upstate New York by formally entering the Capital Region market. This strategic expansion allows our team to extend our statewide footprint—a reach that is important to so many of our existing clients and partners,” said Tod Martin, President and Chief Creative Officer, The Martin Group. “This expansion opportunity has been an agency priority for years, but it is also the result of an exciting and emerging relationship with Hearst Digital Agency. By working together, we’ve found many extremely effective ways to help businesses tackle their most difficult marketing challenges with high-level solutions, and we look forward to further evolving this partnership to bring a fresh, savvy suite of brand service offerings to the local market.”

    The Martin Group and Hearst Digital Agency have recently partnered on several regional and national marketing project initiatives, including an integrated program for Albany-based Excelsior College, a not-for-profit online institution that is a pioneer in higher education for adult learners. The Martin Group also designed the logo and brand identity for the Albany Empire, which plays its inaugural game April 14 at the Times Union Center.

    “Through our recent collaborations with The Martin Group, we’ve identified the agency as a premier provider of integrated communications services and one that we are extremely pleased to partner with in the Capital Region market. Few agencies offer the type of strategic brand thinking that The Martin Group prides itself on.And we believe these skills can greatly complement our own existing products, marketing service lines and initiatives. I’m pleased to welcome The Martin Group to Albany,” said George R. Hearst III, Publisher and CEO, Albany Times Union.

    In addition to its office location presence at the Times Union building, The Martin Group has made new staffing moves to support local operations and overall client and business development needs. John Mackowiak, Director of Public Relations and Public Affairs, will help lead the charge alongside Jennifer Hunold, Senior Brand Manager, for The Martin Group in the Capital Region. The agency’s arrival builds on the momentum at the Times Union building, which has seen a surge of activity since the opening of the Hearst Media Center, a premium meeting space for events and conferences.

    The Martin Group will also develop an active presence within the Capital Region’s business community. The firm is planning a series of informational seminars for 2018 that will cover such topics as, “Branding Discovery,” “Public Relations 101,” “Social Media Trends,” “SEO Basics,” and more.

    From its new Albany office and with support from the Buffalo and Rochester operations, The Martin Group will maintain its full array of marketing and communications services to organizations that are based in or serve customers in the Capital Region. The firm’s services include brand research and strategy, analytics, creative, digital, paid media, social media, and public relations.

    About The Martin Group

    The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with offices in Rochester and Albany, N.Y. The firm works with best-in-class organizations ranging from small businesses to global enterprises and has extensive experience in several categories, including sports, health care, financial services, food and beverage, education, professional servicesand nonprofits. In 2017, The Martin Group was named one of WNY’s Top Private Companies for the third consecutive year, and in 2016 was recognized as the 2nd Fastest Growing Company in WNY by Buffalo Business First. For more information, visit http://www.martingroup.co/.

    Questions or comments regarding The Martin Group’s expansion in the Capital Region? Contact John Mackowiak, Director of Public Relations and Public Affairs: jmackowiak@martingroupmarketing.com.

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  • 30 Production Tips to Get Video Right Every Time

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    So you want to make a video. Now what?
    (more…)

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  • Pluta Cancer Center

    You searched for new era cap – Page 27 of 31 – The Martin Group

    With cancer becoming more pervasive than ever, oncology centers are expanding their services to meet the holistic needs of patients and their families.

    In response to the growing need for cancer care that addresses treatment from all angles—mind, body and spirit—Pluta Cancer Center decided to open a different kind of cancer center. They came to us to create a compelling case for support that introduced the community to the concept of integrative oncology and showcased its benefits to cancer patients and survivors. We were able to not only depict the physical space of the new Integrative Oncology Center being created on the second floor of the existing Pluta Cancer Center, but give a voice to people who have been helped by Pluta.

    The collateral piece told the stories of cancer survivors—using original photography to capture the spirit of Pluta’s amazing patients and doctors—and successfully garnered interest from prospective donors interested in supporting the capital campaign.

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