Communication is key in any industry, but critical for first responders and utility companies.
For more than a century, Harris Corporation has provided mission-critical solutions to connect, inform and protect the world. They enlisted The Martin Group to help launch a new family of land-mobile radios geared toward these mission-critical fields.
We leveraged the product’s “XL” name to highlight its industry-leading small size, yet enormous capabilities, creating a series of banner ads, email blasts, a brochure, microsite and trade show video to effectively roll it out. With concise messaging and captivating visuals, the campaign for the new radio technology was met with XL success.