Wow. It’s been a year. And while 2020 has been fraught with an avalanche of negatives and too many tragedies, we are grateful for the lessons we’ve learned and for our collective support systems. We are also grateful for our dedicated, hard-working staff. Thank you to everyone at The Martin Group for all you’ve done…  Read more

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. So, while the world is clearly still in flux, we’ve…  Read more

What was your first-ever job? Dan Giacomini: My first job in the industry was as a communications intern for Sims Metal Management, the world’s largest recycling company. But before that, my first-ever job was as Mr. Cool, the ice cream man, for one summer in high school. In all my subsequent roles and career stops,…  Read more

What was your path to what you’re doing now? Kristina Robinson: I originally went to school at Alfred State College for Forensic Chemistry. After realizing that it wasn’t…quite my niche, I switched majors to Cyber Security, and later to Web Development. My school was holding a career fair, and there I discovered my previous employer…  Read more

Upstate Social is a yearly social media conference in Rochester, NY curated to inspire and educate the community on the value of social media in the personal and professional realm. For the third year in a row, The Martin Group was invited to share our knowledge and expertise in content creation and data utilization to…  Read more

The holiday season is upon us. And for many individuals and organizations alike, this means the giving season is upon us, too. Here at The Martin Group, we’re blessed to be able to help some of the most important nonprofits in Western New York raise the funds they need to fulfill their community-enriching missions. This…  Read more

The Martin Group earned recognition at this year’s Capital Region MARCOM Awards for our work with clients including Albany Institute of History & Art, Albany Law School, Mental Health Association in New York State and Excelsior College.   Among several finalists, we took home a MARCOM Award for the brochure produced for the Albany Institute. The ceremony was held Wednesday, November 20 at the GE Theatre at Proctors.  …  Read more

“How do I get my website to the top of Google when people search for…” has been a pain point for many business owners in the evergrowing competitive digital landscape. There are a number of factors that go into improving your website’s search engine ranking. Before we dive into those options, let’s break down how…  Read more

Last month, our blog featured ways to improve and enhance the digital patient experience. This month, we’re focusing on trends in marketing to prospective patients so that they desire a relationship – and an experience  – with your healthcare organization. Your Online Presence is Crucial Research shows that 77% of people perform online research before…  Read more