The results are in. From the 31 submissions we entered in the 38th Annual Healthcare Advertising Awards, our team took home 27 awards! That includes one very well-deserved Best of Show designation for our team’s incredible work on BestSelf’s Child Advocacy Center Integrated Marketing Campaign. We also took home awards for Centivo Healthcare, Great Lakes…  Read more

Let’s start with a riddle: What kind of companies tend to be among the largest and most successful businesses in the region (or any region, really) despite not actually selling any products? Answer: Professional services firms. “Professional services” encompasses a range of different industries that sell specialized, knowledge-based services to clients, as opposed to tangible…  Read more

The American stance and public sentiment on recreational and medical marijuana has moved quicker than just about any other major issue in recent memory. A majority of states now offer legal access to medical marijuana, and New York recently joined 15 other states to have now legalized adult-use cannabis as well. This seismic shift –…  Read more

If TikTok was the app of 2020, it looks like Clubhouse is poised to take over in 2021 thanks to what is really a perfect storm of market conditions. The app is rapidly evolving and adding functionality by the week, so if you’re late to the game, it’s time to start figuring out your Clubhouse…  Read more

Wow. It’s been a year. And while 2020 has been fraught with an avalanche of negatives and too many tragedies, we are grateful for the lessons we’ve learned and for our collective support systems. We are also grateful for our dedicated, hard-working staff. Thank you to everyone at The Martin Group for all you’ve done…  Read more

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. So, while the world is clearly still in flux, we’ve…  Read more

What was your first-ever job? Dan Giacomini: My first job in the industry was as a communications intern for Sims Metal Management, the world’s largest recycling company. But before that, my first-ever job was as Mr. Cool, the ice cream man, for one summer in high school. In all my subsequent roles and career stops,…  Read more

What was your path to what you’re doing now? Kristina Robinson: I originally went to school at Alfred State College for Forensic Chemistry. After realizing that it wasn’t…quite my niche, I switched majors to Cyber Security, and later to Web Development. My school was holding a career fair, and there I discovered my previous employer…  Read more

Upstate Social is a yearly social media conference in Rochester, NY curated to inspire and educate the community on the value of social media in the personal and professional realm. For the third year in a row, The Martin Group was invited to share our knowledge and expertise in content creation and data utilization to…  Read more