Congratulations on 10 years with The Martin Group. What has been your favorite part about working here? Darwin McPherson: I’ll always appreciate the thoughtful and generous spirit of The Martin Group’s management. There’s a sincere effort to make this a great place to work for the employees. Our professional skills are reinforced, our work-life balance…  Read more

The modern website is now the front door of any business. It’s the way consumers learn about and make decisions about products and services—and in the field of higher education, it can often influence enrollment decisions. Websites need to look professional, be easy to navigate, and most importantly, educate students on the many benefits of…  Read more

AI (artificial intelligence) has taken the world by storm in recent years, from multipurpose tools like ChatGPT, to the release of Microsoft’s “Copilot” chatbot. Now, it’s Google’s turn. On the same day as their I/O conference, May 14, 2024, Google introduced their new “AI Overviews” search engine feature to the United States market. By the…  Read more

Two weeks of train travel across Europe. Rolling cross-country like a vagabond beatnik. Following your favorite band up and down the east coast. These are serious summer travel plans—but every seasonal sojourn doesn’t have to be so ambitious. Sometimes, the best trips are the quick jaunts to idyllic locales less than three hours from your…  Read more

Our team gathered together in the Flower City last week for one of the biggest nights for Upstate New York’s communications industry. The Rochester PRSA Chapter held its annual PRism Awards ceremony, celebrating the region’s top public relations campaigns over the last year. Each submission is judged based on research, planning, execution and evaluation —…  Read more

Cheri Kempf is a Senior Vice President at Athletes Unlimited, a network of professional women’s sports leagues that launched in 2020 featuring softball, indoor volleyball, basketball, and lacrosse. Kempf oversees broadcasting for all four sports, negotiating media rights deals and managing all aspects of production and game presentation. Prior to Athletes Unlimited, Kempf was Commissioner…  Read more

Healthcare consumers—like audiences everywhere—are online 24/7. This means healthcare organizations need to meet them where they are, and when they’re in need. Patients and their families crave an experience that is accessible, reliable, and personal. Digital technologies check all those boxes. Healthcare advertisers—including many of our clients—have used a digital-first approach to their marketing communications…  Read more

From food insecurity to mothers in government, our public affairs series is leading the conversation By Leanne Politi January to June is prime time for The Martin Group’s Public Affairs team in Albany. This is when the New York State legislative session is convened at the Capitol. Lawmakers have six months to pass a state…  Read more

After a winter and spring jammed into rock clubs, theaters, and the occasional arena, it’s that cherished time of year when music fans of all genres plan their summers around the outdoor performances of their favorite musicians. Our team at The Martin Group has been eagerly buying tickets to a slew of shows over the…  Read more