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10 min read

She’s Got Next: LaTonya Story

In 2019 when the Super Bowl came to LaTonya Story’s city of Atlanta, she created The Sports Power Brunch: Celebrating the Most Powerful Women in Sports to recognize leading women who have made a major impact in the sports industry. Entering its fifth year, the annual event has become one of the hottest tickets during Super Bowl…  Read more

4 min read

Crafting a healthy narrative: Best practices in healthcare communication

Understanding the necessity of healthcare isn’t a heavy lift—but navigating best practices concerning healthcare advertising can be a bigger mountain to climb.  The challenge in creating healthcare advertising is to develop impactful messages to cut through the unnecessary jargon and reach current and prospective patients, providers, and/or payors—all while complying with the federal and state…  Read more

13 min read

Pieces of advice for your unconventional career path

Remember when selecting your college major was meant to cement your professional direction for the next 50 years? It still makes sense to so many students and post-grads every year—but why? We as humans are apt to change in every area of our lives, so it makes sense that our chosen career paths may skew…  Read more

5 min read

Made to order: Delicious food trends for your 2024 menu

Sometimes, our food acts as boring, necessary fuel to keep us upright, cognitive, and moving forward. It’s not exciting or adventurous; it’s utilitarian, with meals void of the creativity necessary to make it into something special.  But not always. Thankfully. With its myriad flavors and infinite possibilities, food can be a source of excitement, entertainment,…  Read more

6 min read

Navigating the unthinkable: National Fuel immerses leadership in crisis preparedness exercise

Imagine you’re the captain of a massive ship. You wouldn’t wait for a storm to hit before figuring out where your life jackets are, right? Or if there are enough for everyone on board? Being ready was the key idea behind a recent disaster preparedness exercise The Martin Group facilitated with National Fuel, Western New…  Read more

18 min read

She's Got Next: Kathryn Bertine

An author, athlete, activist and documentary film maker, Kathryn Bertine has been on the forefront of advocating for equity for women in professional cycling. Instrumental in the movement that successfully lobbied the Tour de France to include women in the sport’s signature competition, she continues her work on the gender pay gap through her non-profit,…  Read more

9 min read

The Martin Group's greatest holiday gifts

Years before navigating the complexities of integrated communications here at The Martin Group, we were all just kids, spending our Decembers waiting for the gifts the holiday season would bring. Enticed by catalogs, colorful ad campaigns or grassroots fervor that boosted the allure of everything from weird-looking dolls to tradable discs, we devised lists full…  Read more

6 min read

More industry changes in 2024? We have thoughts.

In just a week, we will officially kiss 2023 goodbye and say hello to 2024. But before you slam your laptops shut, eat your body weight in cookies, and scroll TikTok for hours on end, we have some final insights for you. We’ve already covered creative, but as an integrated communications firm, we’re looking at…  Read more

5 min read

She’s Got Next: Amplifying Women’s Voices in the Wide World of Sports

It was simultaneously the most well-intentioned and worst advice I ever received. In the late 1990s and early in my career as a sports reporter, an editor I respected advised me not to cover women’s sports. If I let people pigeonhole me—as the woman who covered girls’ sports—I would never be taken seriously enough to…  Read more