It’s been an unstoppable trend throughout 2018 and one that shows no signs of slowing in 2019: Influencers. Social media users everywhere with followings both large and small aim to post content that draws in massive engagement by their followers. Brands seek to find those with micro- and macro-influence and that fit their values as…  Read more

SCHENECTADY – The Martin Group received two awards at the 2018 Capital Region MARCOM Awards competition, held Wednesday night, November 14th, at the GE Theatre in Schenectady. For third consecutive year, the New York Capital Region Chapter of the American Marketing Association and the Public Relations Society of America Capital Region, NY Chapter combined ­to…  Read more

BUFFALO – The Martin Group today announced international recognition from the 13th Annual W³ Awards, which celebrates digital excellence by honoring outstanding websites, web marketing, video, mobile sites, apps and social content created by some of the best interactive agencies, designers, and creators worldwide. It’s the first major web competition to be accessible to the biggest…  Read more

It’s Election Day, and polls are open across New York State from 6:00 a.m. to 9:00 p.m. According to a Pew Research Poll, about 15% of the people who didn’t vote in 2016 said they didn’t make it to the polls because they were too busy or had scheduling conflicts. During the last midterm elections, in 2014, 35% reported they didn’t vote because…  Read more

In the heart of downtown Buffalo’s Theatre District, 620 Main Street was erected in 1919 at an estimated cost of $88,000. Nearly 100 years later, the structure located at 620 Main is now the place The Martin Group calls home. Boasting 18,000 square feet, three floors, and a rehabbed sub-level, our Buffalo location and company…  Read more

It’s been an exciting few months at The Martin Group, and thanks to great work with even better clients, we’re thrilled to share our recent award announcements, a video featuring CannonDesign’s design of our Buffalo office, and news articles where we’ve been able to provide perspective. Online vs. on-campus MBA: The school counts a lot…  Read more

For the third year, the LECOM Health Challenge returned to the beautiful Upper Course at Peek’n Peak Resort in Clymer, NY. The course always seems to bring out the best in the Web.com Tour players, and this year was no exception. We saw some stellar scores atop the leaderboard (Rochester native and Western New York…  Read more

The Martin Group today announced five awards as part of the PRSA Rochester Chapter’s PRism Awards. Rochester’s PRism Awards recognize complete public relations programs and tactical elements incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in public relations to be considered for a PRism Award. TMG was awarded for…  Read more

A trauma center exists to handle unplanned, acute medical emergencies. Each day brings new, unexpected situations through the doors of ECMC and the holidays are no exception. While many of us are celebrating, the dedicated staff of Western New York’s only adult Level 1 Trauma Center is saving lives and helping put them back together…  Read more