The most successful nonprofit campaigns—the ones that attract donors, volunteers and advocates—blend brand awareness, compelling messaging, attention-grabbing design and sound fundraising strategy. The Martin Group is proud of its new initiative to unite branding, awareness and fundraising strategies for area nonprofits, as well as announce the hiring of 25-year nonprofit veteran Karen Higman as practice…  Read more

We all know by this point that Apple introduced its newest technology products yesterday: the iPhone 8, iPhone 8 Plus, iPhone X (10), Apple Watch Series 3 and the 4K Apple TV. These gadgets represent the company’s latest and greatest in sleek new devices. Focusing on the iPhones in particular, there are certainly notable features…  Read more

Summer is the perfect time to lay out on a beach, on the patio or even on your bed with an interesting book. Our team is diversified and so too are our book choices this summer. Here’s what we’re reading.  Read more

Trying to decide how to develop your marketing strategy? The first step is simple. Start with research. You can trust your instinct, but it is important to verify it with data.  Read more

It’s one of the most commonly asked questions for marketers and business owners: how can I rank higher in search? The reason is simple: the amount of traffic you receive by ranking #1 for a specific term is tremendous compared to further down the page, which can have a huge impact on the success of your…  Read more

What were the major crisis trends and what businesses suffered a corporate black eye in 2016? The Institute for Crisis Management (ICM) is out with its annual – and expanded – crisis report, having tracked more than 600,000 crisis stories in the news worldwide last year. According to the report, the most crisis-prone industries in…  Read more

A favorite movie of mine is Moneyball. The movie’s premise was based on the true story of how a general manager, an economist and the cash strapped Oakland A’s major league baseball team used statistics and analytics to propel their team into the playoffs. Other MLB teams had used athletic ability or physical potential to determine which…  Read more

What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior…  Read more

At one point in my career, I found myself planning around 75 events a year for various clients across the U.S. and in Canada. From bar activations to sampling events to hospitality events at the PGA, my clients wanted to differentiate their brand and leave their customers with a positive lasting impression. Along the way,…  Read more