Summer is the perfect time to lay out on a beach, on the patio or even on your bed with an interesting book. Our team is diversified and so too are our book choices this summer. Here’s what we’re reading.  Read more

Trying to decide how to develop your marketing strategy? The first step is simple. Start with research. You can trust your instinct, but it is important to verify it with data.  Read more

It’s one of the most commonly asked questions for marketers and business owners: how can I rank higher in search? The reason is simple: the amount of traffic you receive by ranking #1 for a specific term is tremendous compared to further down the page, which can have a huge impact on the success of your…  Read more

What were the major crisis trends and what businesses suffered a corporate black eye in 2016? The Institute for Crisis Management (ICM) is out with its annual – and expanded – crisis report, having tracked more than 600,000 crisis stories in the news worldwide last year. According to the report, the most crisis-prone industries in…  Read more

A favorite movie of mine is Moneyball. The movie’s premise was based on the true story of how a general manager, an economist and the cash strapped Oakland A’s major league baseball team used statistics and analytics to propel their team into the playoffs. Other MLB teams had used athletic ability or physical potential to determine which…  Read more

What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior…  Read more

At one point in my career, I found myself planning around 75 events a year for various clients across the U.S. and in Canada. From bar activations to sampling events to hospitality events at the PGA, my clients wanted to differentiate their brand and leave their customers with a positive lasting impression. Along the way,…  Read more

During my final semester as a Visual Communication Design major at Nazareth College, I had the opportunity to intern with The Martin Group at the Victor location. It was truly a wonderful and educational experience. I am so grateful for the time the TMG team took out of their work days to offer creative advice…  Read more

We’ve all heard about the power of networking and building relationships. You typically hear about this first as a college student from one of your professors or in a career services presentation you were required to attend. As a college student, networking with visiting alumni was a way of improving your chances of finding an…  Read more