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We’ve been thinking

Our blog is where we want to give a glimpse into our thinking—about the work we do for clients, about trends in the industry, and about our general perspective on the wild and crazy worlds of marketing, advertising, and public relations.

  • Advertising Awards
    2 min read
    2019 WNY American Advertising Awards Submissions: Great Lakes Cancer Care

    2019 WNY American Advertising Awards Submissions: Great Lakes Cancer Care

  • Industry
    2 min read
    Creativity and Branding: A Look into the Process

    Creativity and Branding: A Look into the Process

  • Advertising Awards
    1 min read
    2019 WNY American Advertising Awards Submissions: ASICS Packaging

    2019 WNY American Advertising Awards Submissions: ASICS Packaging

  • Digital Marketing
    5 min read
    5 Website KPIs to Measure in Google Analytics for 2019

    5 Website KPIs to Measure in Google Analytics for 2019

  • Uncategorized
    2 min read
    A lot can happen in a year. And it did.

    A lot can happen in a year. And it did.

  • Advertising Awards
    1 min read
    2019 WNY American Advertising Awards Submissions: New Era PGA Merch Show Booth

    2019 WNY American Advertising Awards Submissions: New Era PGA Merch Show Booth

  • Culture
    2 min read
    New hires, assemble.

    New hires, assemble.

  • Advertising Awards
    1 min read
    2019 WNY American Advertising Awards Submissions: Excelsior College

    2019 WNY American Advertising Awards Submissions: Excelsior College

  • Culture, Industry, Insight, Inspiration
    3 min read
    Emotive marketing and the psychology of holiday shopping

    Emotive marketing and the psychology of holiday shopping

  • Uncategorized
    2 min read
    The Martin Group is Named a Top Private Company by Buffalo Business First

    The Martin Group is Named a Top Private Company by Buffalo Business First

  • Uncategorized
    7 min read
    Intern Insights: NBA free agency and marketing

    Intern Insights: NBA free agency and marketing

  • Uncategorized
    11 min read
    Follow the Thought Leader: How influencers shape opinions and build brands

    Follow the Thought Leader: How influencers shape opinions and build brands

  • Inspiration
    7 min read
    Giving Tuesday

    Giving Tuesday

  • Culture
    11 min read
    What We’re Thankful For This Year

    What We’re Thankful For This Year

  • Uncategorized
    2 min read
    The Martin Group lands two wins at Capital Region MARCOM Awards

    The Martin Group lands two wins at Capital Region MARCOM Awards

  • Uncategorized
    2 min read
    The Martin Group notches three wins from international W³ Awards

    The Martin Group notches three wins from international W³ Awards

  • Uncategorized
    1 min read
    #WeVoted – The Martin Group Heads to the Polls

    #WeVoted – The Martin Group Heads to the Polls

  • Culture
    2 min read
    Employee Spotlight: Katie Steelman and Michelle Anlyn

    Employee Spotlight: Katie Steelman and Michelle Anlyn

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