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3 min read

She's Got Next: Advice

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. What was the top advice from our guests in 2023? Whether you’re starting out in your career, moving into management, or a veteran of the sports game, we can…  Read more

9 min read

The NFL in 2023: How influential women are changing the game

For anyone who doesn’t pay attention to American pop culture or sports, please allow us to fill you in on the absolute domination of Taylor Swift and Travis Kelce right now. After Kelce famously attempted to ask Taylor Swift on a date using her token friendship bracelets made popular by her record-breaking Eras Tour, the…  Read more

4 min read

She's Got Next: Voice

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. One common thread among our guests in 2023—the need for women’s voices in all aspects of the sports world. Having your voice heard is a privilege. Vera Volker created…  Read more

3 min read

She’s Got Next: Representation

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. One common thread among our guests in 2023—the importance of representation for girls and women in sports. Here are some of our key takeaways: We need more media representation.…  Read more

4 min read

The Martin Group Headliners: October's Finest

It’s spooky season and our public relations and public affairs teams have been dialing it up this month. We’ve worked alongside our clients and colleagues to create some boo-tiful media moments, all while planning our perfect Barbie-themed costumes and saving our least favorite candy for the trick-or-treaters. Whether it’s five press conferences in one day,…  Read more

5 min read

Global truths in communications

Home is more than a spot on a map. Ask any New Yorker — there’s a reason “where does upstate begin?” is hotly debated. It’s the same reason Buffalonians will correct anyone who dares say they’re upstate. (They’re in Western New York, thank you very much.)  It’s because each geographic location — a person’s original or…  Read more

5 min read

Creating next year: What to watch for in 2024

Remember 2023? Neither do we—and that’s okay. Before we know it, there’ll be a whole new year to celebrate and navigate anyway, with all the new things we’ll learn throughout the next breakneck-paced 12 months. Things are changing insanely fast these days, and that’s especially true on the side of creative services. Every year, each…  Read more

8 min read

Martin + Spiral: Meet the newest members of our Creative team

On October 18, 2023, The Martin Group announced the exciting acquisition of Spiral Design Studio, a prominent Albany-based design firm. The deal greatly expands our growing presence in the Capital Region, and also brings aboard a talented group of creative associates and an impressive roster of clients. Last week, we sat down with two of…  Read more

5 min read

30 years of World Series caps

1993 featured a series of firsts in the world of Major League Baseball. The Colorado Rockies and Florida Marlins (now Miami Marlins) played their first pro games. Chicago Cubs reliever Randy Myers became the first left-handed pitcher to save 53 games in a season. And Cleveland infielder Carlos Baerga became the first player to hit…  Read more

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