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7 min read

Social Media Marketing in the Age of COVID-19

Let’s begin by swallowing a hard pill: you can’t be prepared for everything. Even as marketing experts, social media requires a balance of being prepared and knowing how to be reactive. How do you react to a global health pandemic as a brand on social media? Unfortunately, there isn’t a guideline that dates past March…  Read more

6 min read

Dishing Out the Details of Perry’s New Website

Website redesigns often have a longer duration than most marketing and advertising services. It takes research, a solid strategy, motivating content, creative exploration, and a keen developer to bring everything to life. But, like most great things that take time, the results are very rewarding in the end. Our digital team was very excited to…  Read more

5 min read

Giving Thanks to Those on the Front Lines

At The Martin Group, we’re incredibly grateful to work with some of the most vital organizations in our region. They work day in and day out to save and improve lives, and during these extraordinary times, they are continuing to answer that call with more grit and resolve than ever. Here’s a look at the…  Read more

9 min read

Helping Clients Navigate the COVID-19 Crisis

As we all know, the ongoing COVID-19 situation is fundamentally disrupting virtually every facet of our lives – and brand communications is no exception. And for organizations of all sizes, across virtually all sectors, the lynchpin of navigating this unprecedented situation has been effective internal and external communications. At The Martin Group, we’ve been busy…  Read more

6 min read

PR/Communications During the COVID-19 Emergency

There have been countless articles written over the past few weeks regarding public relations and communications during the COVID-19 emergency. We have focused here on a few we feel provide timely, important considerations, are fairly quick-and-easy to read, and best reflect some of our own advice as well. In helping our clients manage an emerging…  Read more

10 min read

Tips While Working From Home

The most recent Gallup survey on telecommuting (released in 2017) revealed that 43% of Americans occasionally work from home (WFH). This seems reasonable, as enabling technology, family responsibilities, and the constraints of commuting have made telecommuting a favorable option—from time to time. But with the current COVID-19 health crisis affecting workers everywhere, time-to-time has transitioned…  Read more

1 min read

Staying Home. Staying Safe. Staying Busy.

The COVID-19 situation continues to evolve both locally and across the globe, so we wanted to share with our client partners that The Martin Group has transitioned to a work-from-home status to ensure the safety of our team, clients, and the public. In accordance with state mandates, we will be practicing this policy until otherwise indicated.…  Read more

15 min read

The Evolving Newsroom

To stay informed, connected and advised many of us do what feels natural – we turn to the news. We turn to channels that provide us with insight, facts, discussion, experts, updates, debates – and in times of discomfort and fear, reassurance. Take today’s unprecedented global coverage of the COVID-19 pandemic: communities around the world…  Read more

7 min read

Meet the Team: Steve Soroka

Our Creative Operations Team at The Martin Group is the reason we’re able to produce as much great work as we do every day across three offices and over 80 employees. This has never been more important than during our COVID-dictated work-from-home status. So here’s a shoutout to one of the team members behind the…  Read more

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