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10 min read

Food for Thought: Takeaways from Niagara University’s Food Marketing Innovation Summit

On Thursday, May 2, The Martin Group had the pleasure of attending Niagara University’s Food Marketing Center Of Excellence (FMCOE) 2019 Innovation Summit, a half-day conference in which heavy hitters from the food industry offered their unique insights around this year’s topic: “Loyalty That Lasts: Creating Personalized Customer Experiences for Loyalty in the Digital Age.”…  Read more

9 min read

Employee Spotlight: Scott Wolf and Andrew Scutt

The Martin Group’s integrated marketing team means a diverse mix of talent and experience across the greater WNY and Upstate communities. Two of the agency’s resident beardsmen, senior digital designer/developer Scott Wolf and senior public relations manager Andrew Scutt, connected across offices and disciplines for the latest installation in our Employee Spotlight series. What’s the…  Read more

2 min read

The Martin Group Wins 29 Healthcare Advertising Awards

The Martin Group is excited to announce that our agency won 29 awards as part of the 36th Annual Healthcare Advertising Awards, including Best of Show for our work with Great Lakes Cancer Care. We’ve rounded up all the winners in this blog. We’re thankful for the trust our clients put in us, as well…  Read more

2 min read

Frenchie's ADDY Award-Winning Packaging

In 2017, Frenchie, the premium hydration beverage company, came to The Martin Group in search of a logo and brand identity. Founders Justin and Shanna McCabe wanted their product to have a fun name that differentiated them from the competition, and right under their noses they found just that—in their two French Bulldogs. Thus, Frenchie…  Read more

4 min read

Employee Spotlight: Aziza Abdul-Alim and Frank Conjerti

At The Martin Group, we’re always on the lookout for fresh talent as we continue to grow, evolve, and improve. Recently, we asked two new members of our creative team, graphic designer Aziza Abdul-Alim and associate creative director Frank Conjerti, to interview each other for the latest installment of Employee Spotlight.   How did you…  Read more

5 min read

Designing packaging that moves and speaks—even when it doesn’t

Recently, 19 Crimes designed a series of interactive wine labels that came to life and told of their “crimes” when viewed through the brand’s smartphone app. While we don’t have access to sales data, if the number of people pointing their phones at end caps and aisle displays is any indication, they were wildly popular.…  Read more

5 min read

The Importance of Paid Social Media

Home to 2.2 billion active users worldwide on Facebook and 1 billion on Instagram, there’s no denying that social media is the most important tool businesses can utilize to share their message and connect with their audience. But with Facebook and Instagram’s constantly evolving algorithm favoring the people their users interact with the most, the…  Read more

1 min read

ADDYs Winner Roundup

And the winner is… On Friday, March 1, 2019, The Martin Group hosted the 2019 WNY American Advertising Awards. Over the last few weeks, we’ve been showcasing the work we submitted for awards and we’re thrilled to announce our agency won 19 Silver Awards, 32 Gold Awards, 2 Judge’s Choice Awards, and 2019’s Best of…  Read more

2 min read

Employee Spotlight: Amy Strzelec

At The Martin Group, we understand that remarkable work comes from teams comprised of exceptional individuals. Meet Amy Strzelec – an exceptional individual indeed – who joined our Buffalo office as Project Director.  Where are you from originally? Born in Buffalo, and raised all over the country, Boston, North Carolina, and settled in Atlanta for…  Read more

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