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9 min read

What We’re Thankful For In 2019

We have a lot to be thankful for this year at The Martin Group. From exciting projects and awards to onboarding new teammates at our growing offices, things seem to just keep on moving! To slow things down, just for a moment, we asked our team to share what they’re thankful for this year. As…  Read more

2 min read

The Martin Group Wins Seven National W3 Awards

Last week, The Martin Group received seven awards in the 14th Annual W3 Awards celebrating digital excellence in five major categories. W3 Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier marketing professionals. “We’re proud to be honored by a national organization that recognizes digital…  Read more

9 min read

Meet The Team: Shannon Specht and Melissa Manley

What music is playing in heavy rotation right now? Melissa Manley: Either the latest country tunes or my all-time favorite – Billy Joel! <3 Shannon Specht: Lots of Pearl Jam, Red Hot Chili Peppers, Goo Goo Dolls, Foo Fighters, and The Eagles. Also love jamming to one- or two-hit wonders like Natalie Imbruglia, Jewel, and…  Read more

6 min read

What Are Digital Marketing KPIs?

As marketers, we usually have a clear idea of what we want our business to achieve and a specific goal we have in mind for a marketing campaign; but, the path to reach that goal can be a much trickier thing to define. Defining your path to success requires breaking down your problem into bite-sized…  Read more

7 min read

How Marketers Can Maximize The Newest Social Media Craze: TikTok

There’s no question that TikTok is the most talked-about social media platform of 2019. But the more important question is whether this emerging social network is right for your brand. With celebrities, influencers, and brands all hopping on the bandwagon, we’re here to provide some answers. What is TikTok? TikTok is a platform for users…  Read more

8 min read

The Future of Healthcare: Enhancing The Digital Patient Experience

It’s no secret that the healthcare industry has an urgency to create a patient experience that encompasses both offline and online, no matter the device or channel. As we move further into the digital age, can healthcare providers expect younger generations to book appointments by phone or pay bills using direct mail? They can –…  Read more

20 min read

Meet The Team: Caitlin Higman and Cameron Bailey

What was your path to your current role? Caitlin Higman: My path to my current role is long and pretty complicated! I started out at The Martin Group as an intern during the spring of my senior year working on the account team. I spent the semester understanding how to manage a variety of accounts…  Read more

22 min read

Lisa Strock: On Leadership

Lisa Strock has been with The Martin Group for almost 14 years, and through that time, her role has evolved as dramatically as our number of employees and offices. Starting out as an account executive and now our Senior Vice President and Managing Director of our Buffalo office, Lisa was recognized last year as a…  Read more

7 min read

How Public Relations Can Bolster the Manufacturing Industry

Growing a manufacturing company is hard work. The competing priorities can seem endless—filling orders, training workers, marketing products, keeping up with competitors, adopting new technologies, improving operations, and more. Fortunately, there’s a network of organizations across the nation that is ready and available to help manufacturers solve problems, become more competitive, and accelerate their growth.…  Read more

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