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20 min read

5 Ways to Get Started on TikTok for Brands

It’s no secret that TikTok is dominating the top of the social media charts. Gaining most of its traction during the COVID-19 pandemic with no plans to slow down anytime soon, TikTok describes itself as the leading short-form video platform, with over 1 billion active global users.   No matter what your objectives are, TikTok may…  Read more

6 min read

Keeping Customers Happy During Economic Hardships

For the first time in 40 years, inflation has sharply risen and gained front-page news, leaving us all with so many unanswered questions. What does this mean for businesses? Consumers? Are we heading into a recession? Are we already in it?  The truth is, there isn’t a clear answer yet, so we’re here to help…  Read more

6 min read

5 Must-Have Elements to a Successful Lead Generation Campaign

A lead generation campaign is useful for, well, just that – generating leads. It’s a great data-driven strategy for companies that want to have a clear measurement of their ROI, across marketing, advertising and media spends. So, how is a lead actually generated? There are a lot of pieces that can go into a lead…  Read more

8 min read

Success Strategies for Regional Banks

By Caitlin Tracy Banking is a highly competitive industry, making it increasingly difficult for banks to find innovative ways to stand out and achieve long-term success. This problem is especially true for regional banks since they lack the resources and scale of their national and international counterparts. However, regional banks have a strong local authenticity,…  Read more

5 min read

Influencing Authentically on Social Platforms

While it shouldn’t be unfamiliar to anyone using social media these days, there is one form of advertising that has changed the industry landscape. Influencer Marketing. By taking the form of a “word of mouth” approach in marketing, influencers intend to sell products by way of making recommendations to their followers. For the consumer, it…  Read more

5 min read

Empowering Employees to Be the Voice of Your B2B Brand

It’s no surprise that influencer campaigns are a tried-and-true tactic in the consumer marketing space. However, B2B brand marketers shouldn’t overlook the value an influencer program can bring to their campaign as well.  While tapping external influencers may seem like a challenge for a professional services or financial services firm, B2B brands often have something…  Read more

10 min read

Top Packaging Trends for 2022

As the world moves in a more sustainable direction and continues to recover post-pandemic, our resident packaging experts—Lianne Coogan, Melissa Ortiz, and Rachel Giralico—collected their thoughts on packaging trends happening right now. From color choices and design, consumer targeting and e-commerce, we break down the best ways to balance practicality with style.  What trends are…  Read more

4 min read

Video Production in a Post-Pandemic World

As in most industries, the pandemic not only caused a momentary shut down of video production, but also left an indelible mark on how creators, agencies, and in-house teams produce video content. From safety protocols to remote working, new limitations and challenges have forced us to get creative with more than just the work itself.…  Read more

18 min read

Agency Milestone: Albany Office Four Year Anniversary

In 2018, The Martin Group expanded our reach across the Empire State with the opening of our Albany office. In the time since, the team has worked tirelessly to establish a strong network and spread our positive reputation throughout the Capital City. We recently caught up with Albany General Manager and Account Supervisor Jen Hunold,…  Read more

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