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5 min read

Mastering your next capital campaign

Are you a nonprofit looking to make major equipment purchases, build a new facility, grow your endowment or increase your staffing numbers to improve your organization and meet your goals? If so, a capital campaign may be the best way to do so. Capital campaigns are focused and intensive fundraising efforts nonprofits use to raise…  Read more

1 min read

ADDYs 2024

Each year, we look forward to the American Advertising Awards as a way to showcase our work and celebrate those in the community that are making waves in the industry. The 2024 ADDYs in Buffalo and Albany were no different – representing a variety of work and highlighting the best of the best. The Martin…  Read more

9 min read

Roundtable event reflects on New York’s political changes, opportunities

Any visitor to the New York State Capitol building can see the colorful history of power and politics captured in the murals and portraits that adorn the halls. But we’re in the midst of a transformative shift. The traditional power brokers in Albany — three men in a room — are just like those murals…  Read more

19 min read

She’s Got Next: Courtney Jeffries

Technology can move quickly, and change dramatically, over the course of a career. When Courtney Jeffries graduated from the University of Washington in 2004, social media wasn’t even part of the conversation for most sports organizations. Building on her own curiosity toward emerging business trends and her resume of experience – including VP of Business…  Read more

7 min read

Five reasons your campaign should have a dedicated landing page

When planning a marketing campaign, advertisers have traditionally focused their efforts on campaign messaging and ad creative, while perfecting their media buys and ensuring their placements were in all the right spots. However, in the ever-evolving digital world, there is plenty more to consider during the early ad-planning stages. Aside from your campaign visuals, your…  Read more

8 min read

Thirsty in 2024? You will be.

Let’s talk beverage trends—coming off the Super Bowl (both the parties and commercials) and recovering from Dry January, now is the perfect time to reflect on what’s new and trending in the world of refreshments. In 2023, the U.S. beverage industry was valued at $146B, with expectations for constant and continued growth estimated at about…  Read more

10 min read

Taking our sweet time with this year’s Super Bowl ads

Another big game is in the books, and we’ve seen plenty of day-after assessments of the ads interspersed throughout on-field action (and suite shots of Taylor Swift). But how many of these analysts took THREE WHOLE WEEKS to let these ads re-air, worm their way into the public consciousness, and age in a way that…  Read more

10 min read

She’s Got Next: LaTonya Story

In 2019 when the Super Bowl came to LaTonya Story’s city of Atlanta, she created The Sports Power Brunch: Celebrating the Most Powerful Women in Sports to recognize leading women who have made a major impact in the sports industry. Entering its fifth year, the annual event has become one of the hottest tickets during Super Bowl…  Read more

4 min read

Crafting a healthy narrative: Best practices in healthcare communication

Understanding the necessity of healthcare isn’t a heavy lift—but navigating best practices concerning healthcare advertising can be a bigger mountain to climb.  The challenge in creating healthcare advertising is to develop impactful messages to cut through the unnecessary jargon and reach current and prospective patients, providers, and/or payors—all while complying with the federal and state…  Read more

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