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Learn how we can help your business. Call Meg Hunter at 716-242-7463, send an email, or fill out an online form.

6 min read

PR/Communications During the COVID-19 Emergency

There have been countless articles written over the past few weeks regarding public relations and communications during the COVID-19 emergency. We have focused here on a few we feel provide timely, important considerations, are fairly quick-and-easy to read, and best reflect some of our own advice as well. In helping our clients manage an emerging…  Read more

10 min read

Tips While Working From Home

The most recent Gallup survey on telecommuting (released in 2017) revealed that 43% of Americans occasionally work from home (WFH). This seems reasonable, as enabling technology, family responsibilities, and the constraints of commuting have made telecommuting a favorable option—from time to time. But with the current COVID-19 health crisis affecting workers everywhere, time-to-time has transitioned…  Read more

1 min read

Staying Home. Staying Safe. Staying Busy.

The COVID-19 situation continues to evolve both locally and across the globe, so we wanted to share with our client partners that The Martin Group has transitioned to a work-from-home status to ensure the safety of our team, clients, and the public. In accordance with state mandates, we will be practicing this policy until otherwise indicated.…  Read more

15 min read

The Evolving Newsroom

To stay informed, connected and advised many of us do what feels natural – we turn to the news. We turn to channels that provide us with insight, facts, discussion, experts, updates, debates – and in times of discomfort and fear, reassurance. Take today’s unprecedented global coverage of the COVID-19 pandemic: communities around the world…  Read more

7 min read

Meet the Team: Steve Soroka

Our Creative Operations Team at The Martin Group is the reason we’re able to produce as much great work as we do every day across three offices and over 80 employees. This has never been more important than during our COVID-dictated work-from-home status. So here’s a shoutout to one of the team members behind the…  Read more

9 min read

5 Essential Digital Components For Higher Ed

As communities navigate the unprecedented COVID-19 pandemic, people around the world turn to digital communications to work, provide services, connect, collaborate, and continue their education. Many K-12 and higher education institutions have been challenged – some for the first time – to move to online learning for their entire student body. As a solely online…  Read more

3 min read

The ADDYs 2020: The Wins

March means awards season in the advertising community, and we see this as a great opportunity not only to recognize the great work we partner with clients on, but also to reward our hard-working staff for the amazing job they do throughout the year. Regionally, we submitted to both the Buffalo and Rochester ADDY Awards…  Read more

10 min read

Instagram Marketing Trends: Changing With the Times

It isn’t news that Instagram is becoming the preferred social channel above all others, but what about the growth of features and opportunities on the platform? One billion people use Instagram every month; this means marketers and brands alike have a lot of power to harness with the mobile app. Instagram is no longer only…  Read more

8 min read

Meet The Team: Sam DiBona and Traci Legonelli

What was your path to what you’re doing now? Traci: Originally, I thought I wanted to work in public relations in New York City in the fashion, beauty, and lifestyle industry. But after interning there for a summer at a boutique PR firm, I realized Rochester was home, so I had to get creative. I…  Read more

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