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8 min read

Sneakers are the New Currency

In order to predict consumer trends, it’s always best to follow the young people. For a group of associates from The Martin Group, that meant an October trip to SneakerCon in Toronto for an up-close look at the current “sneakerhead” community and how these savvy consumers are shaping streetwear, fashion, and modern-day commerce. Our main…  Read more

1 min read

Explore The Martin Group's headquarters in downtown Buffalo, NY

In the heart of downtown Buffalo’s Theatre District, 620 Main Street was erected in 1919 at an estimated cost of $88,000. Nearly 100 years later, the structure located at 620 Main is now the place The Martin Group calls home. Boasting 18,000 square feet, three floors, and a rehabbed sub-level, our Buffalo location and company…  Read more

6 min read

Branding & Identity: Communicating the Value of Place

Answering the big questions Often, we’re tasked with marketing not just the what, but the where. A medical center, for example, is more than just the vital services they provide. It’s the team of dedicated doctors, nurses, surgeons, and others who are entrusted to deliver the necessary care to each patient. And it’s the efficient,…  Read more

8 min read

Spending a Summer at The Martin Group 2018 Intern Takeaways

Pat Collins, Junior, Canisius College Rather than waiting for summer to pursue a job opening, I was fortunate enough to begin working at The Martin Group in the midst of my second semester of college. Seven months ago, in the dead of winter, I strode into 620 Main Street as a 20-year-old agency newcomer. Upon…  Read more

4 min read

Employee Spotlight: Jessica Black and Lesley Ruple

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Jessica Black, Studio Manager, and Lesley Ruple, Account Supervisor, as two more new additions to our Buffalo and Rochester teams compare laughs, hot dog preferences, and people they’d…  Read more

2 min read

To our wearer of many hats: Many hats off to you.

The Martin Group is proud to congratulate Senior Vice President and Managing Director Lisa Strock on being selected as one of Buffalo Business First’s 2018 Women of Influence and honored at a ceremony inside Buffalo’s Hyatt Regency on September 18. As deservedly being recognized as one of 25 vital female leaders in the region, Lisa’s…  Read more

11 min read

What The Martin Group is reading now – and you should be, too

In celebration of National Book Lovers Day, we asked team members to share the book they’re reading now or the best book they’ve read lately. From fantasy epics to forgotten Buffalo history to inspiring memoirs, here’s what’s on our reading list.   I Let You Go, by Clare Mackintosh It’s a fictional mystery and thriller…  Read more

2 min read

We're making headlines

It’s been an exciting few months at The Martin Group, and thanks to great work with even better clients, we’re thrilled to share our recent award announcements, a video featuring CannonDesign’s design of our Buffalo office, and news articles where we’ve been able to provide perspective. Online vs. on-campus MBA: The school counts a lot…  Read more

9 min read

Employee Spotlight: Mike Farrell and Pat Sandora-Nastyn

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Mike Farrell, Senior Manager of Content and Social Media, and Pat Sandora-Nastyn, Senior Brand Manager, as these two new additions to our team dive into their experiences at…  Read more

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