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7 min read

Intern Insights: NBA Free Agency and Marketing

No professional American sports league has a more entertaining offseason than the National Basketball Association (NBA). In the past five years alone, NBA free agency has seen a player literally held hostage by his team during contract negotiations, players both atrociously overpaid and criminally underpaid, and the two best players in the league, LeBron James…  Read more

11 min read

Follow the Thought Leader: How influencers shape opinions and build brands

It’s been an unstoppable trend throughout 2018 and one that shows no signs of slowing in 2019: Influencers. Social media users everywhere with followings both large and small aim to post content that draws in massive engagement by their followers. Brands seek to find those with micro- and macro-influence and that fit their values as…  Read more

7 min read

Giving Tuesday

Giving Tuesday is a global movement that takes place the Tuesday after Thanksgiving, where people all over the world give their time or make donations to organizations, celebrating the act of giving and philanthropy. This year, The Martin Group is highlighting the non-profit organizations we work with every day that are making a difference in…  Read more

11 min read

What We're Thankful For This Year

It’s been a great year at The Martin Group. From the growth of our teams in all 3 offices, to Regional and International awards won, we have a lot to be thankful for this year. Without our talented TMG groupies and collaborative and creative clients, we would not be able to accomplish all that we do every…  Read more

2 min read

The Martin Group lands two wins at Capital Region MARCOM Awards

SCHENECTADY – The Martin Group received two awards at the 2018 Capital Region MARCOM Awards competition, held Wednesday night, November 14th, at the GE Theatre in Schenectady. For third consecutive year, the New York Capital Region Chapter of the American Marketing Association and the Public Relations Society of America Capital Region, NY Chapter combined ­to…  Read more

2 min read

The Martin Group notches three wins from international W³ Awards

BUFFALO – The Martin Group today announced international recognition from the 13th Annual W³ Awards, which celebrates digital excellence by honoring outstanding websites, web marketing, video, mobile sites, apps and social content created by some of the best interactive agencies, designers, and creators worldwide. It’s the first major web competition to be accessible to the biggest…  Read more

1 min read

#WeVoted - The Martin Group Heads to the Polls

It’s Election Day, and polls are open across New York State from 6:00 a.m. to 9:00 p.m. According to a Pew Research Poll, about 15% of the people who didn’t vote in 2016 said they didn’t make it to the polls because they were too busy or had scheduling conflicts. During the last midterm elections, in 2014, 35% reported they didn’t vote because…  Read more

2 min read

Employee Spotlight: Katie Steelman and Michelle Anlyn

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Katie Steelman, proofreader and copy editor, and Michelle Anlyn, senior production designer; they both joined our Rochester team in [the spring of 2018?]! Do you have any kids?…  Read more

8 min read

Sneakers are the New Currency

In order to predict consumer trends, it’s always best to follow the young people. For a group of associates from The Martin Group, that meant an October trip to SneakerCon in Toronto for an up-close look at the current “sneakerhead” community and how these savvy consumers are shaping streetwear, fashion, and modern-day commerce. Our main…  Read more

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