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5 min read

5 Website KPIs to Measure in Google Analytics for 2019

Coming into 2019, the digital space is impressively seasoned. Perhaps one could even say on the brink of over-saturation. The best brands are no longer measuring success based on follower count or impressions or total users, but rather overall engagement. Your website is a really good source of truth to evaluate your engagement and long-term…  Read more

2 min read

A lot can happen in a year. And it did.

As we approach The Martin Group’s 18th birthday, we’re reflecting on 2018, another year of growth for our agency – and outstanding work with outstanding clients. In 2018, we enjoyed our second year at 620 Main Street, our Buffalo headquarters. We celebrated continued growth in our Rochester office which added 12 team members, doubling it’s size.…  Read more

1 min read

2019 WNY American Advertising Awards Submissions: New Era PGA Merch Show Booth

The Martin Group will be hosting the 2019 WNY American Advertising Awards, taking place on March 1st at Asbury Hall – Babeville. The theme this year is Saints + Sinners, and TMG is hoping to drag the competition. TMG created the design and layout for New Era Cap’s Show Booth at the 2018 PGA Merchandise…  Read more

2 min read

New hires, assemble.

It truly is a Group effort. In 2018, a number of remarkably talented individuals joined our firm, and as we look back at an outstanding year, we welcome them, once again, and thank them for their many contributions to our clients and projects. Click on the photo of each of our 2018 new hires to…  Read more

1 min read

2019 WNY American Advertising Awards Submissions: Excelsior College

This year, The Martin Group will be hosting the 2019 WNY American Advertising Awards, taking place on March 1st at Asbury Hall – Babeville. Over the next few weeks leading up to the event, we’ll be showcasing some of the work TMG submitted for awards, with a final blog rounding up awards that were won…  Read more

3 min read

Emotive marketing and the psychology of holiday shopping

The holiday season is here again, and brands of all types are clamoring to capitalize on the festive feeling. As much as some people like to bemoan the “pumpkin-spicing” of what seems like every food product, it makes sense for businesses. Flavors like cinnamon, nutmeg, and peppermint can be enjoyed year-round, but there’s a reason…  Read more

2 min read

The Martin Group is Named a Top Private Company by Buffalo Business First

TMG is proud to announce its recognition by Buffalo Business First as one of WNY’s 2018 Top Private Companies. The list honors 66 of the region’s top privately-held companies with revenues of at least $5 million beginning in 2016. The Martin Group was previously named to the list in 2011 and 2014 through 2017. The 66…  Read more

7 min read

Intern Insights: NBA Free Agency and Marketing

No professional American sports league has a more entertaining offseason than the National Basketball Association (NBA). In the past five years alone, NBA free agency has seen a player literally held hostage by his team during contract negotiations, players both atrociously overpaid and criminally underpaid, and the two best players in the league, LeBron James…  Read more

11 min read

Follow the Thought Leader: How influencers shape opinions and build brands

It’s been an unstoppable trend throughout 2018 and one that shows no signs of slowing in 2019: Influencers. Social media users everywhere with followings both large and small aim to post content that draws in massive engagement by their followers. Brands seek to find those with micro- and macro-influence and that fit their values as…  Read more

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