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9 min read

Everybody gets to play in this game

A college student asked me recently why I chose advertising as a career. “Because it’s not math” was my response. There’s one correct answer in math, an infinite number in advertising. That’s why I love it and I suspect the reason that people are so fascinated by the biggest day of the year in advertising—your…  Read more

9 min read

Meet The Team: Melissa Ortiz and Colin Volker

What are you passionate about? Melissa: This will sound cliché, but I am passionate about anything creative. I love to challenge myself to try different mediums to express my creative side, whether it is hand-lettering on my iPad, completing a DIY project for the home, or diving back into painting every once in a while.…  Read more

4 min read

How Hiding Likes on Instagram Will Affect Influencer Marketing

While Instagram remains the king of B2C social media and influencer marketing, the decision to remove likes is a monumental shift for the platform. In 2019, Instagram concluded its trial run of hidden likes in Australia, Canada, New Zealand, Ireland, Italy, Japan and Brazil; the update has officially started rolling out in the United States.…  Read more

5 min read

People don’t give to universities. They give to people.

Giving is changing. In a time when everything is changing, that might not be a surprising statement. But it is more than people giving with a smartphone rather than by dropping a check into a reply envelope. A fundamental change is taking place in philanthropy—and it impacts colleges and universities and the way they go…  Read more

6 min read

The 100th Anniversary of 620 Main

In a city with as rich architectural history as Buffalo, there are downtown blocks dotted with significant properties that have thankfully survived the passage of time—and every building has a story to tell. Some can claim fame from its place in the Queen City’s past, still-looming relics that help share the tale of the excellence…  Read more

9 min read

Digital Marketing Trends You'll Want to Include in 2020

As we move into the new decade, the digital landscape continues to evolve to meet the needs of consumers. It’s up to marketers to be innovative and reach people on the channels they’re using, and to engage with them in the way they prefer. Lead generation and traffic are still top-of-mind for marketers, which means…  Read more

8 min read

Meet The Team: Kristina Robinson and Katherine Edwards

What was your path to what you’re doing now? Kristina Robinson: I originally went to school at Alfred State College for Forensic Chemistry. After realizing that it wasn’t…quite my niche, I switched majors to Cyber Security, and later to Web Development. My school was holding a career fair, and there I discovered my previous employer…  Read more

7 min read

Upstate Social Sessions Recap

Upstate Social is a yearly social media conference in Rochester, NY curated to inspire and educate the community on the value of social media in the personal and professional realm. For the third year in a row, The Martin Group was invited to share our knowledge and expertise in content creation and data utilization to…  Read more

10 min read

Fundraising for Nonprofit Healthcare Organizations

The holiday season is upon us. And for many individuals and organizations alike, this means the giving season is upon us, too. Here at The Martin Group, we’re blessed to be able to help some of the most important nonprofits in Western New York raise the funds they need to fulfill their community-enriching missions. This…  Read more

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