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8 min read

The Martin Group acquires boutique creative firm Spiral Design Studio

Deal expands The Martin Group’s presence in Capital Region, while adding to agency’s branding and digital marketing capabilities. Lauren Payne joins The Martin Group as senior advisor; Spiral Design Studio team members also make transition to new agency. ALBANY / NYC / ROCHESTER / BUFFALO (N.Y.) – The Martin Group, an award-winning integrated marketing communications…  Read more

4 min read

Yes, Newspapers Still Matter. Here's Why.

The earliest memories of my childhood home involve newspapers. It was the late 1970s and our house received three daily newspapers – The Buffalo Evening News, The Buffalo Courier-Express, and the Lockport Union-Sun & Journal – which my parents faithfully read and occasionally debated. Newsprint was one of the fabrics of our lives. So, it’s…  Read more

6 min read

Our Latest PR Highlight Reel

As the summer comes to an official close, our public relations and public affairs teams continue to make waves working alongside our clients to secure headlines for the meaningful work they’re doing in our communities. We’ve made new connections, sought out unique opportunities, and landed big wins. From our very own office move to new…  Read more

15 min read

She's Got Next: Jessica Gelman

Jessica Gelman is the CEO of Kraft Analytics Group (KAGR) and co-founder and co-chair of the MIT Sloan Sports Analytics Conference. She is a minority partner in the Utah Royals of the National Women’s Soccer League (NWSL), and serves as an alternate governor on the league’s board. Jessica, who played Division I basketball at Harvard,…  Read more

6 min read

The Martin Group Earns 22 Awards at PRSA Buffalo Niagara Excalibur Awards, Including Platinum “Best in Show”

Agency recognized for excellence in public relations, public affairs, social media and content development over the past year BUFFALO, NY (September 26, 2023) – The Martin Group received a total of 22 awards – the most of any organization – at the 2023 PRSA Buffalo Niagara Excalibur Awards ceremony, celebrating a year’s worth of work…  Read more

8 min read

Fall tastes are here—and we have favorites

Every season brings its own collection of signature tastes, but none may be more evocative than the flavors of fall. Hand-picked apples, cider donuts, and nutmeg-accented beers. Pastries, pies, and coffee drinks infused with pumpkin. Cinnamon, caramel, and maybe a nip of bourbon sneaking its way into a variety of creations. The delicious aromas can…  Read more

9 min read

How a Digital Marketing Strategy Could Have Helped The Bear

Disclaimer: This article contains spoilers.   This year, America’s new favorite actor—Jeremy Allen White, who rose to fame with a lead role in Shameless—returned to the screen for the second season of FX’s The Bear as Carmy Berzatto, a Chicago native who took his Windy City grit worldwide to become a classically trained chef in…  Read more

9 min read

Takeaways from Niagara University’s Food Industry Center of Excellence Summit 

Throughout September’s Food & Beverage Month at The Martin Group, we’ve been celebrating different ways our staff is connected to the industry – and continues to learn from its evolving developments and trends.   On Sept. 21, our team attended the Niagara University Food Industry Center of Excellence’s Annual Summit, held at Buffalo’s Hyatt Regency…  Read more

7 min read

Our New Capital Region Home

After five successful years in the Albany Times Union building, The Martin Group’s Capital Region office has officially moved to a 3,500 sq. ft. suite in the Troy Innovation Garage. With several private offices, dedicated desks, and open spaces for collaboration, the new office gives our team the opportunity to work alongside colleagues and clients…  Read more

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