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2 min read

New hires, assemble.

It truly is a Group effort. In 2018, a number of remarkably talented individuals joined our firm, and as we look back at an outstanding year, we welcome them, once again, and thank them for their many contributions to our clients and projects. Click on the photo of each of our 2018 new hires to…  Read more

1 min read

2019 WNY American Advertising Awards Submissions: Excelsior College

This year, The Martin Group will be hosting the 2019 WNY American Advertising Awards, taking place on March 1st at Asbury Hall – Babeville. Over the next few weeks leading up to the event, we’ll be showcasing some of the work TMG submitted for awards, with a final blog rounding up awards that were won…  Read more

3 min read

Emotive marketing and the psychology of holiday shopping

The holiday season is here again, and brands of all types are clamoring to capitalize on the festive feeling. As much as some people like to bemoan the “pumpkin-spicing” of what seems like every food product, it makes sense for businesses. Flavors like cinnamon, nutmeg, and peppermint can be enjoyed year-round, but there’s a reason…  Read more

2 min read

The Martin Group is Named a Top Private Company by Buffalo Business First

TMG is proud to announce its recognition by Buffalo Business First as one of WNY’s 2018 Top Private Companies. The list honors 66 of the region’s top privately-held companies with revenues of at least $5 million beginning in 2016. The Martin Group was previously named to the list in 2011 and 2014 through 2017. The 66…  Read more

7 min read

Intern Insights: NBA Free Agency and Marketing

No professional American sports league has a more entertaining offseason than the National Basketball Association (NBA). In the past five years alone, NBA free agency has seen a player literally held hostage by his team during contract negotiations, players both atrociously overpaid and criminally underpaid, and the two best players in the league, LeBron James…  Read more

11 min read

Follow the Thought Leader: How influencers shape opinions and build brands

It’s been an unstoppable trend throughout 2018 and one that shows no signs of slowing in 2019: Influencers. Social media users everywhere with followings both large and small aim to post content that draws in massive engagement by their followers. Brands seek to find those with micro- and macro-influence and that fit their values as…  Read more

7 min read

Giving Tuesday

Giving Tuesday is a global movement that takes place the Tuesday after Thanksgiving, where people all over the world give their time or make donations to organizations, celebrating the act of giving and philanthropy. This year, The Martin Group is highlighting the non-profit organizations we work with every day that are making a difference in…  Read more

11 min read

What We're Thankful For This Year

It’s been a great year at The Martin Group. From the growth of our teams in all 3 offices, to Regional and International awards won, we have a lot to be thankful for this year. Without our talented TMG groupies and collaborative and creative clients, we would not be able to accomplish all that we do every…  Read more

2 min read

The Martin Group lands two wins at Capital Region MARCOM Awards

SCHENECTADY – The Martin Group received two awards at the 2018 Capital Region MARCOM Awards competition, held Wednesday night, November 14th, at the GE Theatre in Schenectady. For third consecutive year, the New York Capital Region Chapter of the American Marketing Association and the Public Relations Society of America Capital Region, NY Chapter combined ­to…  Read more

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