At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Jennifer Hunold, senior brand manager of The Martin Group’s new Albany office.   Where were you working before The Martin Group and in what role? Before joining The…  Read more

Nonprofit professionals are experiencing some of the same trends as their colleagues in the business sector, but the way in which nonprofits interpret and react to these trends differs. The Price of Technology Technology is big, constant and changing. Nonprofits must stay abreast of what’s new and understand how technology can be applied to their…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Kira Csakany, a creative supervisor on our Creative Team.   Where were you working before The Martin Group and in what role? Before coming on board at The…  Read more

With cancer becoming more pervasive than ever, oncology centers are expanding their services to meet the holistic needs of patients and their families. In response to the growing need for cancer care that addresses treatment from all angles—mind, body and spirit—Pluta Cancer Center decided to open a different kind of cancer center. They came to…  Read more

Award-winning integrated communications agency’s Capital Region office a result of continued client roster growth and strategic relationship with Hearst Digital Agency BUFFALO/ROCHESTER/ALBANY, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency with offices in Buffalo and Rochester, N.Y., today announced the company’s expansion into the Capital Region, effective in March 2018. The agency…  Read more

  By Dick Shaner, Jr., Senior Vice President, and Emily Pumm, Multi-media Specialist Whether you’re getting ready for an on-camera media interview or preparing to appear in a video to represent your organization, you’ll want to take all necessary steps to help make a positive impression. Over the years I’ve had two negative experiences that…  Read more

Does receiving an interview request send you into an instant panic and a cold sweat? Are you one of the 75% of people who suffer from glossophobia, a fear of public speaking? Would you rather do pretty much anything other than sitting in front of a camera and talking to a reporter? Brands, we have…  Read more

Italy’s favorite cheese brand, Galbani Cheese, approached The Martin Group in early 2017 seeking help to grow and improve their U.S. social media presence. Galbani was struggling to develop a cohesive strategy that highlighted their products and recipes and aimed to attract, engage and increase cheese fans on Facebook, Instagram and Pinterest.   Insight In…  Read more

You might think that including a ping-pong table and dartboard as part of your office floor plan (or budget) might be a waste of space and dollars, but at The Martin Group, they contribute to our firm’s atmosphere and employees’ creativity. Most of what you’ll read below is a reflection of the ways in which…  Read more