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1 min read

Riding Well.

TMG was honored to work with the Roswell Park Alliance Foundation to brand the Empire State Ride (ESR), a seven-day, 500+ mile biking adventure with the mission to win the fight against cancer. After analyzing the unique fundraising event through our Brand Fuel process, we created a new logo and tagline, along with concepts for…  Read more

2 min read

PR 101 for Startups– Determining What is Newsworthy

Last month, Martin Davison Public Relations joined forces with the Buffalo Niagara Medical Campus to host PR101, a free seminar for startups in LEARN at the Innovation Center. PR101 was an overview of DIY media exposure for startups, companies that may not be able to afford a PR firm or a practitioner in-house. We briefed…  Read more

1 min read

A golden era.

In keeping with the Super Bowl’s 50th anniversary, a common “golden” theme ran through this year’s NFL season. When TMG was charged with developing a concept and design branding for New Era Cap’s Super Bowl Gold Rush Party and Style Lounge event at The Battery in San Francisco, CA during Super Bowl weekend, we knew…  Read more

1 min read

Happy 10 Years To Dave

Dedication’s the name of the game when it comes to work that makes you sit up and pay attention. And lucky for us, Creative Director Dave Riley’s been bringing it for 10 years running. Between his can-do spirit, creative chops, and all-around good guy-ness, he’s a true embodiment of the TMG brand. From being the…  Read more

3 min read

An ad nerd’s take on the Super Bowl

  This Sunday is the most exciting day of the year for advertisers – the Super Bowl. How many people do you know who watch the game, strictly for the commercials? I’m sure quite a few… We all know our favorites. Whether it’s a talking baby or a Clydesdale – commercials resonate with us, and…  Read more

1 min read

We’re Ready for You Super Bowl 50!

We’re all getting ready for Super Bowl 50 to premiere this Sunday, whether it’s for the game, the half-time show or strictly the commercials. Here are a few leaked ads to keep an eye out for on Sunday. From Budweiser and T-Mobile, to Pokemon celebrating its 20th anniversary, we’re excited to watch the big game…  Read more

1 min read

Ridestrong.

Martin Davison PR facilitated the launch of the 2016 Tour de Cure® with “Red Ride 25,” a cycling event held at Riverworks during which team captains, Red Riders, corporate supporters and elected officials completed a collective 25 hours of riding to kickoff fundraising for the Tour’s 25th anniversary. During the Red Ride 25, Revolution Buffalo hosted…  Read more

1 min read

All for a day’s work.

As Eaton Office Supply approached their 100th anniversary, they wanted to evolve their brand with a new logo, tagline and color palette. TMG was brought in to properly position Eaton as Western New York’s premier provider for office solutions (more than just supplies) and the brand of choice for their growing customer base. After utilizing…  Read more

1 min read

Athenex rises.

When global specialty oncology pharmaceutical company Kinex Pharmaceuticals renamed itself Athenex and acquired a new logo, The Martin Group was approached to help develop this new brand. To aid the transition, TMG overhauled their website, athenex.com, with the implementation of a new SEO strategy and incorporation of a new design. Inspired by Athena, the Greek…  Read more