Martin Davison PR facilitated the launch of the 2016 Tour de Cure® with “Red Ride 25,” a cycling event held at Riverworks during which team captains, Red Riders, corporate supporters and elected officials completed a collective 25 hours of riding to kickoff fundraising for the Tour’s 25th anniversary. During the Red Ride 25, Revolution Buffalo hosted a sold-out, one-hour cycling class comprised of American Diabetes Association supporters and campers. A celebrity panel kicked off the event, featuring Liza Cartlidge, general manager of Seneca Buffalo Creek Casino; Dr. Michael Cropp, president and CEO, Independent Health; Steve Finch, plant manager, GM Tonawanda Engine; Tim Kennedy, senator, New York State 63rd Senate District; and James A. Ruggiero, diabetic rider and Elite team member, Team Novo Nordisk. This year’s Tour de Cure® will be held on Saturday, June 4 beginning at Old Falls Street in downtown Niagara Falls, NY. Learn more at diabetes.org/buffalotour.