As Eaton Office Supply approached their 100th anniversary, they wanted to evolve their brand with a new logo, tagline and color palette. TMG was brought in to properly position Eaton as Western New York’s premier provider for office solutions (more than just supplies) and the brand of choice for their growing customer base. After utilizing our Brand Fuel process, we created an overarching brand message, “All for a day’s work,” that succinctly and comprehensively represents Eaton’s sophisticated offering of products, industry expertise and family-owned approach to business. The new modern look, using a geometrical pattern that can potentially be applied to additional mediums in the future, was applied to wraps for Eaton’s operational fleet and recently launched in December. Eaton is now positioned for future growth as a viable competitor against the big box office supply retailers.