December 29, 2019. That’s the last time now-Highmark Stadium was open to its 71,870 capacity, full of delirious fans in royal blue jerseys, red caps and the occasional Elvis costume. It’s also the last time that every parking lot off Abbott Road and its linked intersections were teeming with denizens down for 9 a.m. beers,…  Read more

The workforce has been forever changed by COVID-19 – where we work, how we work, and perhaps even who we work with as marketing departments reorganize or shift priorities. Organizations may be faced with the reality that the same amount of work still needs to get done with fewer resources now. It’s been a real…  Read more

Crisis is inevitable for any organization; however, taking the proper steps can make a huge difference when dealing with them. In 2020, the Institute for Crisis Management (ICM) reviewed an overwhelming 1,709,419 crisis stories in the news, with the most prone industries being banking and financial services, technology, healthcare, government agencies, food production, and travel/hospitality.…  Read more

Consumer behaviors and patterns are constantly changing. Marketers do their best to make accurate predictions on where trends will be heading and adapt accordingly. But after being hit with a global pandemic that flipped the world on its head, “temporary” solutions are now here to stay. As consumers grow accustomed to their “new normal,” marketers…  Read more

When the NCAA announced a new policy allowing college student-athletes to benefit from their name, image, and likeness (NIL) in late June, much of the focus immediately, and justifiably, turned to the nearly 500,000 players who can suddenly profit financially for their talent and the hard work they put in playing sports for colleges and…  Read more

If you’ve spent even five minutes driving down Buffalo’s Main Street recently, you’d notice that the talk of Buffalo’s renaissance isn’t just wishful thinking. It’s real and it’s progressing every day before us. The city’s tallest building is living proof that Buffalo’s boom is among us. One of the leading drivers of Buffalo’s resurgence? The…  Read more

Like many things recently, the third floor of 620 Main Street has changed as two Western New York advertising mainstays have decided to retire from The Martin Group. And while we’re sad to see the empty offices of Media Director Robin Needham and Senior Vice President of Public Relations Dick Shaner, we’re excited for their…  Read more

While the last 15 months have been filled with comparatively empty businesses, isolation and cancelled events, the time has finally come where I feel like it is safe to say that we are somewhere in the neighborhood of “normal.” Normal—with stipulations of course. Restaurants are among those still struggling post-pandemic. With lack of resources for…  Read more

The results are in. From the 31 submissions we entered in the 38th Annual Healthcare Advertising Awards, our team took home 27 awards! That includes one very well-deserved Best of Show designation for our team’s incredible work on BestSelf’s Child Advocacy Center Integrated Marketing Campaign. We also took home awards for Centivo Healthcare, Great Lakes…  Read more