On Monday, April 4th, Kelli joined more than 10,000 women in 43 cities nationwide for Bizwomen’s third annual “Mentoring Monday,” in our very own city of Buffalo, New York. In this unique event, mentors and mentees came together for seven-minute discussions, and when the bell rings, the mentee must move on. It was a…  Read more

There was some good news on the crisis communications front last year according to The Institute for Crisis Management (ICM), which just released its annual report for 2015. It found crisis stories in the news decreased by six percent from the previous year. Unfortunately, those crises in the news were no less alarming or damaging…  Read more

Last month, Martin Davison Public Relations joined forces with the Buffalo Niagara Medical Campus to host PR101, a free seminar for startups in LEARN at the Innovation Center. PR101 was an overview of DIY media exposure for startups, companies that may not be able to afford a PR firm or a practitioner in-house. We briefed…  Read more

We’re all getting ready for Super Bowl 50 to premiere this Sunday, whether it’s for the game, the half-time show or strictly the commercials. Here are a few leaked ads to keep an eye out for on Sunday. From Budweiser and T-Mobile, to Pokemon celebrating its 20th anniversary, we’re excited to watch the big game…  Read more

Company bids a not-so-fond farewell to a rough year in 2015 with new advertising campaign I suspect few organizations were happier to see 2015 from their rear-view mirror than Subway. Last April, Russell Taylor, who headed the Jared Foundation – named for long-time Subway pitchman Jared Fogle – was arrested on child pornography charges. Taylor…  Read more

At Martin Davison Public Relations, we see social media as integral in the ever-changing PR world. We know the importance of using social media to enhance marketing and PR strategies and reach influencers and members of the media. We also know how tough it can be to keep up with the daily avalanche of content…  Read more

Your Holiday gift guide to a successful year of earned media in 2016 I enjoy media relations; good old-fashioned publicity. It’s challenging yet very rewarding successfully pitching a feature story, arranging for an interview, positioning a spokesperson as a thought leader to address a particular topic currently in the news, or issuing an advisory that…  Read more

Hallow’s Eve is a time for the year’s most talked about PR blunders and pop culture stories to materialize in the form of costume. Gone are the days of tossing a sheet over your head and calling yourself a ghost. You must walk a fine line in your costume choice: Ironic, but not too ironic.…  Read more

(Photo Courtesy of WGRZ) Our Martin Davison PR team weighs in on the Totes McGoats phenomenon, analyzing the PR impact and potential of this creepy mascot from Niagara Falls. Brilliant strategic PR move or accidental genius? Tell us what you think. Oliver Hays (Senior PR Manager): So this Totes McGoats character is breaking the internet;…  Read more