On January 21, across the country and the world, more than 2 million people walked in support of women’s rights. In interviews, the protesters who marched in Washington and New York and Chicago, in Australia and Europe and Antarctica expressed different reasons for participating. Some said they were marching to stand up for equality and…  Read more

With its economic and environmental efficiency, we love email marketing for producing campaign analytics and calculating ROIs. But for customers, there’s no denying that receiving a physical piece of branded snail-mail is often hard to ignore and leaves a lasting impression. Therefore, keep direct mail in your marketing mix and be prepared as the U.S.…  Read more

Yes, you should call your representative and weigh in on the push to bring Uber and Lyft to Upstate New York. But ridesharing isn’t the only issue that should have your attention as the State Legislature kicks off the 2017 session. Still, just to be sure you’ve got your talking points down: Visit Buffalo Niagara…  Read more

The Martin Group (TMG) was recently recognized by the Academy of Interactive Visual Arts (AIVA) for exceptional web design, web marketing and web advertising by scoring one gold and one silver award for client work in the annual global  W3 Awards. TMG received Gold for Corporate Communications for U&S Services, which engages visitors in a dynamic new…  Read more

Restaurant grand openings, facility ribbon cuttings, the unveiling of a new brand and the start of a capital campaign all aim to raise awareness, maximize exposure and grow an organization’s bottom line. Here are 10 simple ways to prepare for launching a new product, service, company initiative or special event to streamline efforts, ensure a…  Read more

Social media gives you the opportunity to be your own publisher and control the message about your brand. So, how do you make social media profitable for your business? Let us show you the ways.  Read more

The Internet is an interesting place. There are corners where people debate if the wristwatch one of the Orcs was wearing in The Lord of the Rings was a mistake or if Orcs really prefer Timex. And why do they need to tell time anyway? A while back, The Martin Group created an award-winning campaign…  Read more

Why is Buffalo “America’s Favorite City”? Buffalo was recently named “America’s Favorite City” by Travel + Leisure. Take that in for a second. … Being able to say you’re America’s favorite city is pretty staggering. But what does this actually mean, and why did Buffalo earn this honor? Well, first off it was an “open-response…  Read more

Instagram debuted its new logo this past Wednesday, and as expected, with the launch came both backlash with some love mixed in. We asked our creative team at TMG to weigh in on the new look; here’s what they had to say. I feel the older is more unique and families with the name better. It’s the…  Read more