Does receiving an interview request send you into an instant panic and a cold sweat? Are you one of the 75% of people who suffer from glossophobia, a fear of public speaking? Would you rather do pretty much anything other than sitting in front of a camera and talking to a reporter? Brands, we have…  Read more

You might think that including a ping-pong table and dartboard as part of your office floor plan (or budget) might be a waste of space and dollars, but at The Martin Group, they contribute to our firm’s atmosphere and employees’ creativity. Most of what you’ll read below is a reflection of the ways in which…  Read more

What do you think are the most important ingredients for a successful website? Based on our previous interviews with project stakeholders, most people focus on the design, the messaging, the content and the functionality. I wouldn’t disagree with any of these answers, but one important factor missing from that list: your website’s speed. Modern website…  Read more

What a game. Great job Eagles! Now for the ads. Our team broke down their most (and least) favorites that aired during last night’s game. What were your most and least favorite ads?   The commercial that stuck with me the most was Budweiser’s “Stand by Me”.  With all the natural disasters this past year,…  Read more

So you want to make a video. Now what?  Read more

You’ve probably heard the news that influencer marketing is on the rise.  Read more

2017 could have been the year that social media grew up. And while that statement undervalues the impact social media has had over the last decade, when it comes to mainstream appreciation and respect for what platforms like Facebook, Twitter, YouTube and Instagram can do in today’s digital age, getting hauled in front of Congress…  Read more

The most successful nonprofit campaigns—the ones that attract donors, volunteers and advocates—blend brand awareness, compelling messaging, attention-grabbing design and sound fundraising strategy. The Martin Group is proud of its new initiative to unite branding, awareness and fundraising strategies for area nonprofits, as well as announce the hiring of 25-year nonprofit veteran Karen Higman as practice…  Read more

We all know by this point that Apple introduced its newest technology products yesterday: the iPhone 8, iPhone 8 Plus, iPhone X (10), Apple Watch Series 3 and the 4K Apple TV. These gadgets represent the company’s latest and greatest in sleek new devices. Focusing on the iPhones in particular, there are certainly notable features…  Read more