The Spartan brand is synonymous with toughness – both physical and mental. Christine De La Rosa brings her own strengths and mental toughness to her role as Head of Media for the international endurance and lifestyle brand. The Martin Group’s public relations team has worked with Spartan on earned media opportunities to promote the brand.…  Read more

Just one of the beauties of our industry is that year to year, nothing remains exactly the same. Trends guide us, inspire us, and motivate us to make a difference (and manifest results) for our clients across industries. To see 2022 off in classic style, we asked representatives from across The Martin Group’s disciplines to…  Read more

Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what…  Read more

Why this is the year to create a crisis communications plan, or update the one you have “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” -President John F. Kennedy Ready or…  Read more

The Martin Group dedicated September as Food & Beverage Month, which included educational plant-based lunches in all of our offices, a food drive, thought leadership content from our teams, and attendance at the following key events:  Cornell University’s “Scaling Your Innovative Food Startup: Lessons in Consumer Packaged Goods” webinar – Sept. 12  Niagara University Food…  Read more

Whether visiting a new restaurant, hotel, retailer, or healthcare provider, the first question to ask is: “How do others feel about this?” Word-of-mouth and referrals have always been the way healthcare providers, like doctors, dentists, and physical therapists, have grown their practices, and now, online reviews are gaining traction. The vast majority of patients are…  Read more

Facebook has been in the media nonstop lately, and not necessarily for positive reasons.  The latest big news from the social media giant was last week’s announcement that the new name of their parent company would be Meta, a Greek word which founder Mark Zuckerberg says symbolizes “there is always more to build” and serves as a nod to a digital ecosystem…  Read more

October is “Mental Health Awareness Month,” and 18 months into the COVID-19 pandemic, it is more important than ever to discuss the growing epidemic of poor mental health in this country. The National Alliance on Mental Illness reports that nearly one in five Americans has some type of mental health condition. According to the U.S.…  Read more

Ahh.. fall. Most think of spiced desserts, pumpkin coffee, and crunching colorful leaves. That is, if you’re not a sports fan. But if you are? Fall equals football. And for marketers, fall means taking advantage of the built-in campaigns that the NFL offers, making it easy to position clients within the football space and quickly…  Read more