What’s Next: The Martin Group Celebrates 25th Anniversary – The Martin Group
Integrated marketing agency marks milestone anniversary with series of commemorations, while maintaining focus on technology and delivery of advanced client solutions
BUFFALO / ROCHESTER / ALBANY / NYC / WEST PALM BEACH – The Martin Group, an award-winning, integrated marketing communications agency headquartered in Buffalo, New York, is officially celebrating its 25th corporate anniversary through a series of commemorative activities. Founded by advertising industry veteran Tod Martin as a one-person startup in 2001, the firm has grown into a leading independent communications agency with office operations across New York State and West Palm Beach, as well as a remote workforce in several major U.S. markets including Cleveland, Dallas, Orlando, Richmond, Savannah, and others.
“More than anything, this anniversary is a celebration of the people who have made it all possible, and a call to action to keep pushing for what’s next,” said Tod Martin, chairman and chief executive officer at The Martin Group. “We are incredibly grateful for the clients and partners who have trusted us over these last 25 years, and our team is energized by the opportunities ahead. We are fueled by collaboration, creativity, and momentum, and I know we’re just getting started. We’ve built an amazing team to drive us forward.”
Over the last quarter century, The Martin Group has burnished a reputation for delivering dynamic and measurable integrated marketing solutions that truly make a difference for the clients and communities served by the agency. With an active roster of over 200 accounts, the agency provides research, strategy, analytics, creative, public relations, public affairs, digital marketing, paid media, advertising, social media support, content creation, production, and videography solutions.
“We are ever grateful for the trust and partnership of our valued associates and clients over these many years in business,” said Lisa Bellacicco, chief operating officer at The Martin Group. “As we look to the future, we intend to continue investing in our people and the technologies needed to drive our services forward, while keeping both human touch and data insights at the forefront of everything we do and deliver.”
Currently ranked as one of the “Fastest Growing Companies” in Upstate New York by American City Business Journals, the agency has steadily expanded through a combination of sustained organic growth, new geographic market entry, and a series of strategic acquisitions. In recent years the firm has acquired Mr. Smith Agency (2026), Spiral Design Studio (2023), Gramercy Communications (2020), AMDG Public Affairs (2015), and Travers Collins & Co. (2015). Each move enabled The Martin Group to augment talent, increase its client portfolio, and enhance the agency’s overall creative, brand, and content capabilities. In addition, after successful market launches in the Rochester/Finger Lakes and Albany Capital Region, the firm entered the New York City (2024) and West Palm Beach (2025) markets.
“Growth and an entrepreneurial spirit remain important components of our brand identity,” said Matt Davison, chief business officer at The Martin Group. “We believe this openness to growth and change brings immense value to our clients and is what also attracts those brands and organizations that have not yet partnered with us.”
The Martin Group currently employs 108 associates serving clients in various sectors, including food and beverage, sports and lifestyle, healthcare, financial services, education, professional services, nonprofit support, and others.
About The Martin Group
The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with operations in Albany, Rochester, New York City and West Palm Beach, FL. The firm works with best-in-class organizations ranging from small businesses to global enterprises and has extensive experience in several industry verticals, including food and beverage, sports and lifestyle, healthcare, financial services, education, professional services, and not-for-profit support. Continually recognized for marketing communications excellence by the American Advertising Federation, the American Marketing Association, the Public Relations Society of America, and the Academy of Interactive and Visual Arts, among others, the agency has been previously selected as a “Top Private Company” and “Fastest Growing Company” by various regional news publications. For more information on The Martin Group, visit www.martingroup.co, or follow the agency on Instagram @martingroupco.
