• The 11th Anniversary of Twitter’s First Tweet

    You searched for new era cap – Page 29 of 31 – The Martin Group

    11 years of Twitter – What’s Next?

    Do you remember your first tweet? Today, we remember the first-ever post on Twitter, penned by CEO Jack Dorsey on March 21, 2006: “just setting up my twttr.”

    Twitter was created in 2006 (with the original name Twttr), by four friends who met working at a podcasting company. At the time, Dorsey said: “I want to have a dispatch service that connects us on our phones using text,” – and so, Twitter was born. Since Twitter’s founding, there has been major growth in competing social media platforms, drawing people away from the rapid-fire social media feed. From Facebook’s newest feature, Messenger Day (which allows users to incorporate stickers and filters in a 24-hour story), to Instagram Stories and Snap upping its game through the addition of facial and geo filters and the ability to save any snap taken to a memory, the social media world is changing daily.

    And while it can be argued that Twitter has come a long way in 11 years, with more than 200 billion tweets now posted annually, the question still remains: Could Twitter become obsolete?

    Twitter has earned the very important role of providing populations of all generations and demogrpahics the news all day, every day – and usually before any other medium. On January 15, 2009, a photo posted to Twitter broke the news of Captain Chesley “Sully” Sullenberger’s US Airways flight landed on New York City’s Hudson River before any traditional news outlets, something that has now come to be expected. Now, we look to Twitter first when news breaks.

    Twitter has continued to remain innovative, pushing live broadcasts with pro sports leagues and the US Presidential Debate last fall, and adding the Moments/Explore tabs to aggregate trending content for users.

    As of June, 2016, Twitter had 313 million users, and the majority of them chime in through the mobile app. However,  the number of Twitter users substantially lags behind Instagram (600 million) and Facebook (close to 1.9 billion). Much was made last year when news came out that Snapchat had more daily active users than Twitter, and more and more people are questioning the value of Twitter’s audience. Comparatively, there are 2.8 billion snaps created every day, versus only 500 million tweets.

    In terms of Twitter demographics, 79% of online Americans use Facebook, 24% use Twitter, 31% use Pinterest, 32% use Instagram and 29% are on LinkedIn, according to a 2016 Pew Research study. Instagram and Facebook also attract more of a female following than Twitter which is almost even when comparing male to female use, according to the Pew study.

    Twitter is much more populated with younger users than older adults. Approximately 36% of online adults ages 18-29 are on the social network (compared to 88% for Facebook, 59% for Instagram, 34% for LinkedIn and 36% for Pinterest in this all-important demo, according to Pew).

    Twitter Tips for PR Practitioners

    Even though many are predicting Twitter’s demise, here are 5 key ways you can still use this valuable platform in your social media marketing:

    Reporter Outreach

    Twitter remains the go-to medium for reporters to gather leads and promote their stories. Communicating with the media through tags and direct messages is an effective complement to your public relations strategy, and can be bolstered by positive comments and retweets.

    Influencer Support

    Targeting key community and industry influencers to request the promotion of news grows the reach of posts beyond traditional audiences. Providing those influencers with approved copy and creative assets is key.

    Breaking News

    Twitter allows for a large amount of volume for breaking news, as opposed to Facebook, LinkedIn and Instagram, each of which operates through an algorithm that encourages fewer, more-engaging posts.

    Third-Party Content

    Retweeting and interacting with other tweets offers the ability to create an online community without having to invest time and resources in original content creation.

    Visuals

    Showcase an event or product by posting up to four photos in one tweet and tagging 10 people. Twitter also allows videos, with a time limit of 2 minutes and 20 seconds. And while GIFs don’t allow tagging, they offer another visually-appealing way to post on Twitter.

     

     

     

  • Integrating Social Media with PR

    You searched for new era cap – Page 29 of 31 – The Martin Group

    So you want to spread the word about your brand. You’ve developed a public relations strategy and think you should capitalize on social media, too – but you can’t put your finger on how it integrates with your PR plan.

    Understanding how to utilize social media and PR together can be tricky. In this post, we’ll discuss how social helps you accomplish your PR goals, and we’ll lay out things to keep in mind when creating your social media strategy.

    Before thinking about how to complement your PR with social media, be sure to abide by best practices for social media. The not-so-secret key to good social media is high-quality content. Consider these points when mapping out content for social.

    • Visuals: Show, don’t tell. Engaging visuals help users to interact with your content. Those in the business know how important visuals are, as 74% of social media marketers use visual assets in their social media marketing, according to HubSpot.
    • Brand voice: Develop a clear and consistent brand voice so people identify with your brand’s purpose and personality.
    • Add value: The social media space is noisy. To be heard, offer something valuable. Educate or entertain your audience. Create something original that people will remember.
    • Experiment: Play around a little. Feed your audience various types of content, at different times of day, to see what they prefer. And don’t be afraid to try something new. If you’re first in the door to emerging social media tools (Facebook Live, for example), you might be rewarded for being an early adopter.

    Armed with these basics, you’re ready to start creating awesome content.

    So, how does social integrate with PR? In a recent post, we discussed media relations basics, which help you get the news media to tell your brand’s story. Social media also promotes your story, except now you’re the one who’s telling it.

    Think of social media as your brand’s personal newsroom. Remember the basics for good content creation while using various platforms to promote events, announcements and achievements. For example, if you’re hosting an event featuring a notable speaker, try creating a social media graphic with one of that speaker’s most interesting quotes. It’s an easy way to spread the word while creating distinct, visual content.

    Similarly, try creating longer-form content like blogs, videos and infographics to push out via social. These pieces paint a more vivid picture of your offerings, and they help people form deeper connections with your brand. For that speaker you’re hosting, you could do a brief Q&A with the speaker on his/her background, presented as a podcast or blog post. That content is easily packaged and promoted through social media.

    Aside from content marketing, social media is also a great tool for connecting with reporters. Following a reporter on social is useful for learning about what he/she likes to write about. Also, sharing a reporter’s relevant stories via social develops a positive relationship that may pay dividends in the long run.

    Now you’re ready to start using social media to enhance your PR efforts. To make it easier on you, we’ve included several resources below that will to help you make the most of your social media marketing.

    RESOURCES (Twitter list, PR activations for events, etc.)

  • Patriots Won in Overtime But Who Took Home the Ads Win?

    You searched for new era cap – Page 29 of 31 – The Martin Group

    Last night’s Super Bowl was a battle between the Atlanta Falcons and New England Patriots– and the advertisers. In the first ever Super Bowl overtime period, the Patriots took home a memorable win. But who won the advertising game? According to the USA Today, Melissa McCarthy’s “Hero’s Journey,” for the Kia Niro was ranked highest on their ad meter. We thought it’d be fun to ask TMG and MDPR groupies to share their favorite ads. Here’s what they had to say.

     

    Tide’s “No Stain Deserves Fame” 

    I really like the funny ads. I love a good laugh. My favorite was Tide “No Stain Deserves Fame,” with Terry Bradshaw. And I loved it because it shows that even old men can do laundry. A great nod to P&G’s efforts to bring more expand their target.

    -Meg Hunter, Business Development Manager

     

    84 Lumber’s “The Journey”

    This ad had it all. It was beautifully shot and immediately hooked me in with the intrigue of going to their website to find out more, a CTA that I always think is smart. In this case the website crashed, but it was quickly made apparent that you could find the video on YouTube. The video was amazing, and right up until the end I wasn’t entirely sure how 84 Lumber fit in. The ending was fantastic, and really promoted such a positive message that was also on-brand for 84 Lumber. The YouTube video had 3,121 views as of halftime of the Super Bowl. It was over 2.8 million by Monday morning at 9 a.m., and generated a TON of social media conversation.

    -John Jiloty, Vice President Social Media & Content

     

    Kia’s “Hero’s Journey”

    Anything Melissa McCarthy gets involved in is deemed to be humorous. She’s a phenomenal actress in my opinion, and her lighthearted personality and sarcastic demeanor just made this one of my favorite ads last night.

    -Sarah Richheimer, Social Media & Public Relations Coordinator

     

    Honda’s “Talking Yearbook” 

    Didn’t see many but the one that resonated the most was the talking yearbook ad. It was entertaining and humorous but I didn’t see a strong relation to the car company tagged at the end. Honda I think. I’m also very disappointed that I have to wait until Halloween to see the next series of Stranger Things.

    -Dave, Creative Director 

     

    Honda’s “Talking Yearbooks,” Bai’s “Jentleman,” Skittles’ “Romance”  

    I was really looking forward to a few hours of entertainment and unplugging from all that is going on in this country, so I tended to favor the more humorous and less political ads. My three favorites were Honda (Yearbooks), Bai (Jentleman) and Skittles (Romance).

    And unlike many Buffalonians, I loved the outcome of the game.

    -Dick Shaner, Senior Vice President, MDPR

     

    Ford’s “Go Further” 

    Because we’ve all been there and see a little bit of ourselves in each person’s struggle. The brand message is based on truth and reality. You can see how there’s synergy between Ford’s internal and external brand communication. It inspires behavior and action from Ford consumers and employees to “Go Further” when you find that you’re stuck.

    -Blake Carbone, Brand Manager 

     

    Ford’s “Go Further” 

    My favorite was the Ford ad. I love the kind of TV spots that are engaging and intriguing at the same time. They immediately suck you in with interesting scenarios and beautiful visuals, leaving you wondering where the spot is headed and who it is for. When you do find out, it makes a lasting impact and there is little chance you will recall the commercial but not the company it was for. This spot simultaneously positioned Ford as the reliable company you have known for generations that will never, ever leave you stranded, and as the company that will lead transportation into the future. Perfect for the Ford brand that has fanatically loyal older customers and that has to appeal to a new younger audience to stay relevant.

    -Duane Bombard, Vice President, Creative Director

     

    Tiffany & Co’s “Introducing Lady Gaga for Tiffany Hardwear”

    I found Tiffany & Co.’s ad with Lady Gaga the most striking. In the sea of highly produced, spectacular ads, it was very cool to see such a simple and intimate take like this. Seeing Gaga play the harmonica and talk about her approach to life while casually lounging on the floor definitely brought a new, casual and edgy element to this brand without sacrificing their integrity. Her closing message of “[society says] it’s too pretentious to talk about how creative you are… I don’t feel that way at all, I think it’s empowering and important” was also epic to hear as a creative professional, and a reason why I’ve always been a huge Gaga fan. Between this ad and her halftime performance, Gaga definitely killed it.

    -Emily Pumm, Multimedia Specialist 

     

    Hyundai Motor America, having been awarded #1 on last year’s USA Today’s Super Bowl Ad Meter, remained ahead of the curve with its live commercial as part of “Operation Better.” The end result was unexpected and innovative – not only did Hyundai arrange the logistics of filming in Zagan, Poland – and turning around a polished final product by the end of game time – but the technology used as part of this spot was impressive. Screens surrounding pre-selected soldiers created a setting that made them feel as though they were in Houston, TX watching the Super Bowl live with their families. Beyond having the forethought to plan multiple shoots which included a live component, expedited editing and turnaround, Hyundai purchased the three 30-second spots immediately following the confetti drop to air the commercial. The spot was also timely, and more patriotic than political. The Chief Creative Officer at Hyundai’s agency, Innocean Americas described the ad as a way to be heroes for the heroes themselves, saying that it’s because of the work of the U.S. Armed Forces that NFL players are able to take the field and that so many of us are able to enjoy the Super Bowl each year.
    -Kelsey Hanks, Public Relations Specialist 
  • Top Takeaways From 2017 PGA Merchandise Show

    You searched for new era cap – Page 29 of 31 – The Martin Group

    What’s better than Buffalo in late January? Pretty much anything.

    And where better to seek refuge from the gray skies and bitter cold days than the Sunshine State? Okay, I know, it could be worse (as we communally reflect on the winter of 2015), but turn down a chance to join over 40,000 golf enthusiasts in sunny Orlando for the 64th Annual PGA Merchandise Show? No way.

    While this may be the first time I stepped foot onto the royal blue carpets lining the Orange County Convention Center halls, I was no stranger to the impact the PGA Merchandise Show can have on a brand’s image and a company’s long-term trajectory.  In my past life as an account manager at an NYC PR agency, I put in four years working on the United States Golf Association account. Three U.S. Open Championships and a handful of U.S. Women’s, U.S. Senior’s and U.S. Amateur’s later – I spent countless hours working alongside golf brands of all sizes.

    More recently, I’m leading public relations for our Martin Sport division, whose golf clients include New Era Golf, OnCore Golf and the LECOM Health Challenge PGA Web.com Tour event at Peek ‘n Peak Resort.

    From small artisan shops and scrappy startups looking for their big break, to the behemoth brands in golf seeking renewed relevance with big-named ambassadors and hi-tech innovations, the more than 1,000 exhibitors packed into the giant hall are all in search of one thing – to be noticed.

    So here I am – two days, 20,000 steps and 12 hours later – to tell you what, and who, stood out at the 2017 PGA Merchandise Show.

    The Next Generation of Wearable Technology

    Gone are the days of relying solely on your laser range finder or clunky golf cart GPS units to determine your distance to the green.  Thanks to the rise of smartphones, GPS technology is appearing in unexpected places. From the Zero Friction’s DistancePro GPS glove which provides the distance to the front, center and back of green on 35,000+ golf courses at the flick of your wrist, to the super lightweight GoGolf GPS which clips effortlessly onto your glasses or hat, weighing less than 1/3 of an ounce – convenience is taking a front seat in the world of wearable technology.

    Golf Simulators 2.0

    Yes, we all agree, TrackMan simulators are awesome. But no longer are they the only name in the golf simulator game. The Sky Golf booth was buzzing with activity at the show – and for good reason. Their one-of-a-kind SkyTrak home practice system brings the technology the pros use to the everyday golfer. By connecting wirelessly to your iPad or PC, SkyTrak accurately captures and displays launch data, ball flight information and trajectory as soon as you hit the ball.

    If setting up a net in your house is not your thing, try sharpening your skills through the practice of visualization. This year, virtual reality-based learning platforms including the Aguila Golf and Ikkos golf app were all the rage. Entering a 360-degree immersive learning environment with the help of your smart phone helps to improve your game all from the comfort of your couch.

    The Crossover Appeal

    With sports apparel sales jumping 42% in the past seven years to a more than $270 billion industry, it’s no surprise that mainstream fashion brands are looking for a piece of the pie. Just as Ralph Lauren did in 1990 with the launch of their Polo Golf line, international lifestyle brands like New Era – whose New Era Golf line’s ambassadors include the likes of Dustin Johnson and Davis Love III – and the progressive menswear line, Bonobos, were soon to follow.

    Rise of the Underdogs

    In a world where established brands like Titleist, TaylorMade and Callaway own the vast majority of the market share, innovation and differentiation are prerequisites for rising to the top. Enter one of the stars of this year’s Show – Volvik. While the neon-colored golf ball company has been on the market for 35 years, it was the announcement of their latest spokesperson, Bubba Watson (who made a guest appearance at the show), that put this Korean golf ball manufacturer into the headlines. Volvik’s not alone – after making history with the first-ever hollow metal core ball, Buffalo-based OnCore Golf is gaining serious traction with the addition of their signature tour ball hitting the market this spring.

  • Five Issues to Watch in Albany that Aren’t Uber

    You searched for new era cap – Page 29 of 31 – The Martin Group

    Yes, you should call your representative and weigh in on the push to bring Uber and Lyft to Upstate New York. But ridesharing isn’t the only issue that should have your attention as the State Legislature kicks off the 2017 session.

    Still, just to be sure you’ve got your talking points down: Visit Buffalo Niagara calls ridesharing a necessary visitor amenity, and the Buffalo Niagara Partnership says not having it is “the opposite of the new Buffalo.”

    Uber estimates it would create 13,000 job opportunities for drivers in Upstate cities, and advocates have pointed to the safety benefits like cutting down on drunk driving incidents.

    Opponents continue to push back, leading with a call for finger-printing — and most recently they made a pitch for a 50-year ban on driverless cars as an attempt to ensure drivers don’t lose access to their ridesharing jobs.

    OK, now let’s get to those other state issues:

    Investing in New York’s infrastructure needs

    “Gov. Andrew Cuomo wants to build things. Big things.”

    That’s how Alfred Doblin, editorial page editor for The Record, put it. And who can blame the Governor? New York State’s infrastructure needs are severe, from Buffalo to the Bronx.

    Last year, the state approved a $55 billion statewide transportation plan, the Empire State’s largest ever. It includes $21.1 billion for capital improvements to highways, bridges, rail and aviation infrastructure across the state.

    In Niagara Falls, they’re removing a section of the Robert Moses Parkway, now renamed the Niagara Scenic Parkway, to provide public access to the Niagara River waterfront. In Buffalo, there’s a $30 million renovation planned for the Scajaquada Expressway.

    In Rochester, the Greater Rochester International Airport was awarded $40 million through the Upstate Airport Economic Development and Revitalization Competition to revamp the airport and improve the amenities available to travelers.

    Big projects are happening across the state – and this year could bring even more.

    Remember all of those water main breaks last summer in Western New York and throughout New York State? Well, Governor Cuomo has a plan to help. He’s proposing a $2 billion plan to rebuild and upgrade aging water infrastructure. The Senate seems to be on board with the idea, too.

    The Governor also wants to make 2017 the year New York approves the largest offshore wind project in the nation’s history, a 90-megawatt farm 30 miles off the Long Island coast — enough to power 50,000 homes.

    Talk about building big things.

    Upstate economic development: BB-squared, Photonics Venture Challenge

    Infrastructure investment isn’t the only job creation program the state will be pursuing this year.

    The state’s Regional Economic Development Councils will continue their work to assess and invest in priority projects to fuel growth in each region of the state.

    And the three regions that won last year’s Upstate Revitalization Initiative (URI) competition — the Finger Lakes, Central New York and the Southern Tier — will see another $100 million infusion to administer projects and programs they outlined in their URI plans. These regions will receive a total of $500 million, over five years, in state investment for economic development.

    Want to see what they’ve got planned? Read the plans: Finger Lakes Forward; CNY Rising and the Southern Tier’s plan.

    And really, you can’t talk about state economic development programs without bringing up the Buffalo Billion. The progress is undeniable. As the Governor outlined in his Western New York State of the State address, Buffalo has seen the highest wage growth in 36 years; there’s been a 22 percent rise in construction jobs; homes sales are up; and home prices have increased.

    This year, Governor Cuomo wants to kick off Buffalo Billion Squared. It’s part two of the Buffalo Billion program, and it will lead to another $500 million investment for Western New York’s revival. Among other projects, the Governor intends to revitalize key corridors on Buffalo’s East Side, prepare the old Bethlehem Steel site for new growth, extend NFTA Metro Rail to Amherst and invest in Niagara Falls and Jamestown.

    The success of the Buffalo Billion program is also inspiring new action in other regions of the state. Modeled after 43North, Governor Cuomo plans to create the Photonics Venture Challenge, which will accelerate entrepreneurial activity in the Rochester region’s photonics and optics industry. It’s designed to attract more innovators to Rochester through a startup business competition that will award a top prize of $1 million with $500,000 awards for second and third place.

    One more economic development item to watch: the Governor’s “Buy American” plan, which would require state entities to give preference to American-made products on any contract more than $100,000. It could provide a boost for manufacturers in New York and beyond.

    Free college for middle class families

    To fill the high-tech, knowledge-based jobs the state is creating, we need to have an educated, skilled workforce. And Governor Cuomo’s proposal to provide free college tuition for families with incomes of up to $125,000 will certainly help grow the ranks of New Yorkers with a college education.

    “A college education is not a luxury – it is an absolute necessity for any chance at economic mobility,” Cuomo said, explaining the economic realities of the modern job market.

    The proposal has grabbed headlines nationwide, and it has even garnered bipartisan support. SUNY Chancellor Nancy Zimpher has voiced support and wants to ensure SUNY is effectively training students for in-demand jobs, providing an ample supply of highly-educated labor for the local workforce.

    In Western New York, 85 percent of families will qualify, and 80 percent of families statewide will be eligible, according to the Governor’s office.

    But a couple of sticking points that could arise — how to pay for it and undocumented immigrants’ access to the program. Governor Cuomo and Democrats in the Legislature have pushed for the DREAM Act, which would extend TAP to undocumented immigrants, but Senate Republicans have resisted the effort.

    A peripheral benefit: a generation of young New Yorkers graduating college with little-to-no student loan debt. This will empower people to make big economic decisions earlier in life, like pursuing homeownership, buying a new vehicle or starting a family.

    State Finances Growing Tighter?

    The table is set for some huge investments that could make a lasting impact on New York State. But there’s a big, dark cloud looming on the horizon that could ruin the picnic.

    It’s a projected $689 million budget deficit for the next fiscal year, and it could jump to $2.1 billion in 2018-19.

    Additionally, if Congress repeals Obamacare, the state estimates the resulting budget impact would be $3.7 billion.

    To fill the budget gaps, the state may have to rein in spending or delay some projects. There’s also a tax surcharge on high-income earners — often referred to as the millionaire’s tax — that is scheduled to expire. If it’s renewed, those budget issues may be resolved.

    When Governor Cuomo took office, he was forced to grapple with a $10 billion budget deficit. Working with the Senate and Assembly, he identified ways to build a budget that filled the gap. He also made a promise to keep state spending growth under two percent each year, and he’s successfully kept that promise each year since.

    The Governor and his team are adept at tackling issues like this. So, while you should be aware of the state’s tightening fiscal picture, you shouldn’t be too worried that it will jeopardize any priority investments.

    Cleaning up Albany — New Ethics Overhaul

     Two things that are nearly universally believed by all people:

    1. Political scandals are fun when they happen on television — am I right, Frank Underwood and Olivia Pope?
    1. Political scandals are infuriating, often repulsive and always unacceptable when they happen in real life.

    And unfortunately, Albany has been rocked by several real-life scandals.

    That means Governor Cuomo and Albany lawmakers will be hungry to take a bite out of crime in the Capitol. Expect movement — or at least serious discussion — on several long-stalled ethics reforms.

    At the last stop on his regional State of the State tour, Governor Cuomo released a 10-point package of reforms that aims to restore the public’s faith and trust in government.

    Most of the items on the Governor’s ethics agenda have been pushed in Albany previously, securing various levels of support. However, if fully — or even partially — implemented, it could dramatically change the landscape at the State Capitol.

    Governor Cuomo wants to limit lawmakers’ outside income, impose term limits, end to the “LLC loophole” and enact a voluntary public financing system for campaigns.

    And in light of recent scandals involving state contracts, the Governor is calling for expanded oversight powers for the Inspector General into nonprofit affiliates of SUNY and CUNY and the creation of a Chief Procurement Officer to oversee and organize the state’s procurement processes.

    The package of reforms is likely to prompt a high volume of debate. Assembly Democrats have voiced opposition to term limits.  Senate Republicans have been hesitant on public financing of campaigns. And State Comptroller Tom DiNapoli has proposed his own series of procurement reforms.

    Inspired to get involved?

     Honestly, this summary, though lengthy, is just the tip of the iceberg when it comes to this year’s legislative session. If you want to make your voice heard on these issues or any others, you can look up your representatives here. And be sure to visit the websites of the Governor, State Senate and State Assembly for regular updates and to track legislative progress.

     

  • Iskalo Development Corp. Unveils “Reikart House” Boutique Hotel Brand and Showcases Construction Progress at Site of the Former Lord Amherst

    You searched for new era cap – Page 29 of 31 – The Martin Group

    Northtowns’ first full-service, upscale hospitality offering draws inspiration from historic Amherst couple as well as prominent WNY architect

    (more…)

  • It’s not rocket science: PR for brand activation

    You searched for new era cap – Page 29 of 31 – The Martin Group

    rocket-hero-small

    Restaurant grand openings, facility ribbon cuttings, the unveiling of a new brand and the start of a capital campaign all aim to raise awareness, maximize exposure and grow an organization’s bottom line.

    Here are 10 simple ways to prepare for launching a new product, service, company initiative or special event to streamline efforts, ensure a smooth execution and pave the way for sustained, positive company exposure:

    Download the free “It’s not rocket science” guide

    1.  Get ready, get set

    First, gather your team to establish the ultimate goal of your launch, whether it is product sales, event attendance or increased web traffic (or all three). Assess your past efforts related to announcements or launches, and determine areas in which your company was successful or fell short. Identify your target audience as well as any charity or community partners that would be useful for added support.

    2.  Prepare

    Preparation is key when launching a brand or initiative. Host a brainstorm session with team members, company leadership, and select investors and stakeholders to flesh out ideas related to the launch. Discuss key messaging and any issues or concerns before developing a clear path for execution. Following the period of ideation, draft any necessary materials to be used as part of your event or announcement: fact sheet, themes and messaging, news releases, editorial calendar, etc.

    3.  Build the pieces

    A series of high-quality, professional photos can prove to be useful in branding efforts, including on social media, on a company website, in print materials and in media coverage. Schedule a professional photo shoot and/or video shoot to build a suite of visual materials for your company, then pair the visuals with quotes of commendation, customer testimonials or staff biographical information in graphics. Also, research priority news outlets and reporters, relevant social media handles and upcoming events where your attendance would be valuable following your launch.

    4.  Fill your toolbox

    Develop physical materials and merchandise that reinforce your company’s new initiative including brochures, banners, tablecloths, T-shirts, water bottles, etc. Send these “swag” items to your customers and partners, distribute them at public meetings and events, and consider hand delivery to select reporters.

    5.  Refresh your look

    Update the profile and background imagery on each of your social media platforms with appropriately sized graphics in preparation for your announcement. The visuals included on your company’s website should also reflect the new look. Content posted following the refresh of your online identity should be on-message and tease the upcoming launch.

    6.  Blast off!

    Launch your product or initiative by hosting a press conference, open house or seminar. Following your launch, proactively attend relevant events, discussions and networking events to maximize visibility and promote your company’s news. Regularly engage with your investors, sponsors, community partners and elected officials. Supply your key partners, employees and social media influencers with the tools to assist with your promotion including copy and imagery.

    7.  Content, content, content

    To maximize exposure for your launch or unveiling, develop original content for your company. Enlist team members to write blog posts expounding on your key messaging or begin a regular email blast campaign to engage your customers and investors. Regularly draft materials for submission to media, including news releases and opinion pieces. Most importantly, promote your original content through consistent, varied posts. Consider using scheduling tools as a way to improve the efficiency of your posting by saving time, such as Hootsuite or Sprout Social.

    8.  Turbocharge

    To give the launch a little extra “oomph” following your initial announcement, consider paid advertising. In addition to advertising via traditional paid media, boosting social media posts promotes the addition of new followers by ensuring that your content appears prominently in news feeds. Boosts on Facebook and Twitter are most effective when implemented for high performing posts and tweets, such as news coverage.

    9. Now what?

    After officially getting your product or initiative off the ground, it’s important to track media coverage and analytics. As mentioned, when planning for your company’s next launch, you’ll be evaluating what has worked or hasn’t worked in the past.

    10.  Keep it going

    A launch is most successful if its public exposure is sustained. Engage industry influencers to develop content on your behalf and ask for their endorsement on social media through shares, likes, favorites, retweets, etc. Continuously develop your relationships with reporters and media. Finally, evaluate your outcome and – if necessary – adjust your approach.

    Now that you know the ways to make your launch more successful, share the “It’s not rocket science” guide with your team to help keep things on track.

    Download the free “It’s not rocket science” guide

  • Invest Buffalo Niagara Showcases 15 Regional “Wins” During Annual Meeting of Investors

    You searched for new era cap – Page 29 of 31 – The Martin Group

    Today Invest Buffalo Niagara—the nonprofit, privately funded economic development organization representing the eight counties of Western New York—announced its 2015-16 business attraction and expansion results.

    “The 2015-2016 year brought a very solid number of company wins, strong job numbers and an unprecedented level of private sector investment,” said Tom Kucharski, president & CEO of Invest Buffalo Niagara. “These results reaffirm that the momentum our community is experiencing is both real and continuing. We are proud to share them on behalf of our entire region, and thank all of our partners and stakeholders who contributed to them.”

    Invest Buffalo Niagara reported 15 wins for the 2015-16 campaign year, yielding $2.6 billion in pledged capital investment and the creation of 2,541 total jobs. Results in the advanced manufacturing (6 businesses, $781 million in capital investment and 1,258 jobs) and life sciences (4 businesses, $1.7 billion in capital investment and 464 jobs) were particularly strong for the period.

    “On behalf of Invest Buffalo Niagara’s board of directors, I’m pleased to see such solid results and good return on our collective investments,” said Randy Clark, chairman of Invest Buffalo Niagara. “With more tools, programs, incentives and opportunities available to businesses than ever before, Invest Buffalo Niagara’s role in identifying and supporting businesses to invest here is vital in the continued growth of our regional economy.”

    In 2015-16, Invest Buffalo Niagara was active in the attraction and/or expansion of the following companies:

    Advanced business services:

    • Sodexo
    • TxMQ Inc.

    Advanced manufacturing:

    • 1366 Technologies
    • BMH Systems
    • Bridgestone APM
    • CarbonOne Technologies
    • Sensorcon
    • Sherwood Electromotion Inc.

    Agribusiness:

    • Gordon Food Service
    • Niagara Food Specialties
    • Pride Pak

    Life sciences:

    • Athenex
    • Atomic Medical Innovations
    • Chronicle LifeSci America Corp.
    • Coqui 3D Inc.

    Invest Buffalo Niagara provides an array of economic development tools, services and business intelligence, all designed at assisting companies to expand or relocate in the eight-county Western New York area.

    Since its formation in 1999, the organization has been at the forefront of 351 wins, resulting in $6.2 billion in capital investment and over 40,000 jobs. In the last six years alone, Invest Buffalo Niagara’s efforts have resulted in $5.8 billion in economic impact and the creation of 22,585 jobs.

    Once known as the Buffalo Niagara Enterprise, Invest Buffalo Niagara unveiled a refreshed brand identity and new organizational name in early-2016, along with the tagline ‘Come grow your business with us.’ The new brand was inspired by 15 years of consistent evolution, and was bolstered through the development of a fresh suite of marketing materials and an enhanced web presence that effectively communicate the economic resurgence occurring in the region.

    “This is a new day for Buffalo Niagara and for our organization. Going forward, we are focused on supporting and growing key industry sectors, addressing foreign direct investment and regional talent as strategic imperatives, recruiting businesses – and using what we’ve learned from our past successes to more effectively promote the region,” continued Kucharski.

    “Whether it’s market access, affordable real estate, skilled and productive workforce or world class research & development partnerships, the benefits of doing business in Buffalo Niagara are numerous and proven by these results. That’s why we are so confident when we say that there has never been a better time to invest in Buffalo Niagara.”

    Invest Buffalo Niagara’s 2015-16 annual report can be found online.

     Screen Shot 2016-09-14 at 10.26.59 AM

    Screen Shot 2016-09-14 at 10.27.14 AM

    Screen Shot 2016-09-14 at 10.27.25 AM

    Screen Shot 2016-09-14 at 10.27.38 AM

    ABOUT INVEST BUFFALO NIAGARA

    Invest Buffalo Niagara is the area’s leading private sector economic development and business attraction organization, focused on research, marketing, and business development outreach. With exceptional community connectivity, Invest Buffalo Niagara’s staff provides comprehensive services and project management for companies looking to expand or relocate. From research all the way through ribbon-cutting, Invest Buffalo Niagara is the primary point of contact for economic development in the eight-county Buffalo Niagara region. Learn more: buffaloniagara.org.

  • Remember to Move Over – It’s the Law!

    You searched for new era cap – Page 29 of 31 – The Martin Group

    The Niagara International Transportation Technology Coalition (NITTEC), the New York State Police Department, and West Seneca Police Department encourage drivers to ‘Move Over’ for law enforcement and emergency personnel.

    “Police, fire, and ambulance personnel are often required to do their work on the shoulders of busy roadways and highways, and every year, hundreds of officers are injured or killed by passing vehicles,” said Athena Hutchins, Executive Director of NITTEC. “By obeying the ‘Move Over’ law, drivers are protecting those whose job it is to protect us.”

    When a police, fire, ambulance, tow, maintenance, or service vehicle is stopped with its emergency lights flashing, motorists are required to move over, leaving at least one lane between their vehicle and the parked emergency vehicle – if it can be done safely.

    If drivers are unable to change lanes because of traffic or the number of lanes available, they must slow down and pass the vehicle with caution.

    “Emergency workers are fathers, mothers, brothers, and sisters of your community. Help keep them safe when you see them on the side of the roadways by moving over,” said Trooper James O’Callaghan, Public Information Officer of New York State Police.

    “When you see an emergency vehicle on the side of the roadway, move over to keep us safe, so we can keep you safe,” said West Seneca Police Patrol Captain Edward Baker.

    Travel advisories, incidents, alerts, and construction updates are available 24/7 at: nittec.org/travel_advisories.

    Learn more by visiting nittec.org.

     Screen Shot 2016-09-08 at 11.51.29 AM

    About NITTEC:

    Niagara International Transportation Technology Coalition (NITTEC) was formed in 1995, as a coalition of agencies designed to improve the safety and efficiency of travel in Buffalo Niagara. NITTEC’s mission is to improve mobility, reliability, and safety on the regional bi-national multimodal transportation network through information sharing and coordinated management of operations.