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10 min read

Super Bowl Advertising Strategy.

You’ve got the chance of a lifetime: your client ponied up the crisp $4.5 million it took to buy 30 seconds on the Super Bowl this year. Your job is to make the most of this potentially life-changing opportunity to put your ad in front of the biggest audience in the world. It won’t be easy, though.…  Read more

2 min read

What’s Your Favorite Fake Brand?

Inspiration can come from the strangest places. So when a Friday afternoon Creative Team debate over the best Fake Brands of all-time picked up steam, it blossomed into an office-wide email chain and enchanting journey through some memorable creations from TV and film. What the heck are we talking about? Though product placement has become an…  Read more

5 min read

Top Ad Trends of 2014.

It’s been a crazy year in the advertising, marketing and public relations worlds, as media continues to evolve and digital and social platforms demand more time and influence. We at The Martin Group would like to wish you the happiest of New Years, and we look forward to working with you all in 2015. To put a…  Read more

10 min read

Underoos, E.T., and Barbie: Favorite Holiday Childhood Memories.

The Holidays bring friends and family together, and for better or worse every year creates new, lasting memories. The unending avalanche of Christmas cookies in our office helped jar loose some great childhood memories from the TMG staff, so please enjoy this trip down memory lane. We hope everyone has an amazing holiday season with…  Read more

1 min read

At home with the world.

November’s Winter Storm Snowvember shut down many parts of Western New York, but didn’t stop TMG Social Media Manager John Jiloty from illustrating the storm’s effects online. Trapped in the Southtowns, John posted a host of Vine videos and photos on Twitter, Facebook and Instagram through his own accounts and TMG’s. Meanwhile, a reporter from…  Read more

6 min read

What We’re Thankful For.

Between opening a new Rochester office to acquiring the assets to Travers Collins to doubling in size and increasing our revenue 50% to being recognized by Buffalo Business First as one of WNY’s Fastest Growing Companies and Best Private Companies, it’s been a great year at The Martin Group. We have an amazing team and…  Read more