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What’s Your Favorite Fake Brand?

2 min read
January 21, 2015

kittenmittons_rob

Inspiration can come from the strangest places. So when a Friday afternoon Creative Team debate over the best Fake Brands of all-time picked up steam, it blossomed into an office-wide email chain and enchanting journey through some memorable creations from TV and film.

What the heck are we talking about? Though product placement has become an increasingly lucrative business, movies and TV shows continue to create made-up brands for their programming, some with robust campaigns and logos behind them. Are they better than what we talented advertising and branding agencies come up with? That’s a debate for another day. But for now, check out this crazy list, and comment below with your favorites.

Senior Art Director Barbara Riso
Soul Glo, Coming to America

soulglo_barb
Creative Director Dave Riley
Bubba Gump, Forrest Gump


Digital Designer/Developer Josh Robinson
Red Apple Cigarettes: Quentin Tarantino films; Buy-N-Large, WALL-E; Dunder Mifflin, The Office

redapple_josh
walle_josh_500

dundermifflin_Josh
Senior Art Director Rick Calzi
McDowell’s, Coming to America

mcdowells_Rick
Senior VP, Public Relations Dick Shaner, Jr
Buzz Beer, The Drew Carey Show

buzzbeer_shaner
VP, Creative Director Greg Meadows
Smylex, Batman; Colon Blow, Saturday Night Live; It’s Log, Ren & Stimpy

Junior Art Director Andrew Henesey
Ablixa, Side Effects; Suntory, Lost in Translation; Mendel’s, Grand Budapest Hotel

suntory_andrew

Mendels_andrew
Senior Brand Manager Kristen Perri
Vitameatavegamin, I Love Lucy

vitameatavegamin
Social Media Manager John Jiloty
Prestige Worldwide, Step Brothers

prestige_jiloty
Senior Art Director Lianne Coogan
Big Kahuna Burger, Pulp Fiction

bigkahuna_lianne
Media Buyer/Planner Shannon McCabe
Sex Panther, Anchorman

sexpanther_shannon
Production Designer Monica Alescio
Chotchkie’s, Office Space

chotchkies_monica
Copywriter Jennifer Hoffmire
Duff Beer, The Simpsons

duff_hoffmire
Senior Art Director Rick Calzi
Pawtucket Patriot Ale, Family Guy


Senior Art Director Andrea Elliott
Hooli, Pied Piper, Silicon Valley

piedpiper_andrea

hooli_andrea
Brand Coordinator Marilynn Militello
Holy Shirts and Pants, Wedding Crashers

holyshirts_marilynn
Senior Art Director Rob Hopkins
Crowtein, Kitten Mittons, Paddy’s Egg, It’s Always Sunny in Philadelphia

crowtein_rob

kittenmittons_rob

paddysegg_use
Copywriter Andrew Ucci
Bag-O’ Line, Saturday Night Live

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