Over the past two months, magazines, websites, and agency blogs (see: this one) have been littered with trends set to take shape—and mold our many professional decisions—throughout 2026. But sometimes, the clearest directive isn’t a suggestion of what to do—it’s an informed recommendation of what not to do. This month, we asked some of The…  Read more

Wearing dad flannel and Doc Martens. Making wild “Harlem Shake” videos to post on YouTube. Planking in public places, just because. These were once all popular trends—and for the most part, no one saw them coming. But for the annual trends anticipated in the agency space, there’s typically more precedent to help predict which advertising…  Read more

This month, an estimated tens of millions of U.S. adults will take their favorite beers and bourbons, give each a wistful look—then stash them outside an arm’s length until the start of February. It’s time for another Dry January, championed by enthusiastic Millennials and Gen Z’ers and intended to get all interested off on a…  Read more

Corporate sponsorships across professional sports are no longer relegated to a simple a billboard aside a scoreboard or an ad quietly situated on an outfield wall. It’s a multifaceted, multimedia partnership executed in many ways—and can bring in big dollars for teams and sponsors alike. In 2024, businesses spent nearly $8 billion on partnerships with…  Read more

By now, web visitors are familiar with the term “cookies,” a small text file created by websites you visit to save information about your browsing session and make your online experience easier But in the past year, we’ve observed an increase in usage of online “cookie banners”—a form of consent management solution which allows website…  Read more

With new trends and innovations continuously changing the way the food and beverage industry operates, it’s essential for our team to adapt, absorb shifts, and cultivate strategies to best serve our expansive roster of industry clients. Over the last few years, one of our essential research and engagement stops has been Niagara University’s annual Food…  Read more

Uncertainty and general unease may be steering consumer behavior these days, but that isn’t stopping the food and beverage industry from charging ahead with some exciting innovations and breakthrough concepts that are shaping the future of how brands connect with their customers. From new ingredients to changing consumer tastes to the overall impact of artificial…  Read more

This summer’s FIFA Club World Cup delivered a memorable spectacle—complete with underdog stories, unexpected endings, attention-grabbing off-field drama, and world-class on-field performances. It also gave America a much-needed dress rehearsal for next summer’s World Cup.  The recently concluded FIFA Club World Cup—which saw Chelsea prevail over a field of 32 teams—was pitched as an ideal…  Read more

The Super Bowl isn’t just a game—it’s a global stage where brands, organizations, and cultural movements collide. This year marked my sixth year attending and participating in Super Bowl week. Now one month past—and able to properly reflect on this year’s occasion—I can say it was an amazing, event-filled experience, and one full of insights…  Read more